Truveo

Last updated
Truveo, Inc.
Truveo Logo.gif
Type of business Subsidiary of Oath Inc.
Type of site
Video search engine
Available in Multilingual
Founded2004
Headquarters,
United States
Founder(s) Timothy Tuttle
Adam Beguelin
Key people Pete Kocks
Arnaud Mauvais
Moninder Jheeta
Kaveh Nafissi
Brett Barros
George Kola
URL www.truveo.com
Registrationoptional
Launched2005
Current statusInactive

Truveo is a search engine for Web video, based in San Francisco and operated by Oath Inc. It was founded in 2004 by Timothy Tuttle and Adam Beguelin. [1] Truveo launched its first commercial video search service in September 2005. [2] Truveo was acquired by AOL in January 2006. [3] The name Truveo is a combination of the modern French verb trouver (meaning "to find") and the Latin term video (meaning "I see").

Contents

In addition to operating its own search engine at truveo.com, Truveo powers video search on hundreds [4] of websites including Microsoft websites, Sports Illustrated, Brightcove, CBS Radio websites, Qwest, CNET Search.com, CSTV, Excite, Flock, Infospace, Kosmix, Netvibes, Pageflakes, Widgetbox, and others. [5] [6] [7]

Truveo claims to be one of the largest and most widely used video search engines, indexing over 600 million videos and reaching 75 million unique visitors every month across all websites it powers. [8] [9] [10] As of March, 2008, the Alexa traffic ranking for the truveo.com website alone was about 600. [11]

In 2008, Pete Kocks, Truveo's chief architect took over as general manager of Truveo. In December 2010, Truveo launched a new version of video search that included:

The celebrity search feature uses a novel approach of detecting a person's vocal fingerprint to find when celebrities appear online. An overview of the technology is provided in this video.

As a Web-wide video search engine, Truveo competes with Google Video, Bing Video, and Blinkx among others. The site claims that its web crawling technology can find more videos and better metadata than conventional web crawlers for video.

As of 2018, the website redirects to Yahoo!.

History

International address

Country/RegionWebsitesLanguage
Flag of Australia (converted).svg  Australia https://web.archive.org/web/20080319120537/http://au.truveo.com/ English
Flag of the United States.svg  United States http://www.truveo.com/ English

Related Research Articles

<span class="mw-page-title-main">AOL</span> American internet portal

AOL is an American web portal and online service provider based in New York City, and a brand marketed by Yahoo! Inc.

Netscape Communications Corporation was an American independent computer services company with headquarters in Mountain View, California, and then Dulles, Virginia. Its Netscape web browser was once dominant but lost to Internet Explorer and other competitors in the so-called first browser war, with its market share falling from more than 90 percent in the mid-1990s to less than one percent in 2006. An early Netscape employee, Brendan Eich, created the JavaScript programming language, the most widely used language for client-side scripting of web pages. A founding engineer of Netscape, Lou Montulli, created HTTP cookies. The company also developed SSL which was used for securing online communications before its successor TLS took over.

<span class="mw-page-title-main">Winamp</span> Media player for Microsoft Windows

Winamp is a media player for Microsoft Windows originally developed by Justin Frankel and Dmitry Boldyrev by their company Nullsoft, which they later sold to AOL in 1999 for $80 million. It was then acquired by Radionomy in 2014, now known as the Llama Group. Since version 2 it has been sold as freemium and supports extensibility with plug-ins and skins, and features music visualization, playlist and a media library, supported by a large online community.

<span class="mw-page-title-main">Alexa Internet</span> American web traffic analysis company (1996–2022)

Alexa Internet, Inc. was an American web traffic analysis company based in San Francisco. It was a wholly-owned subsidiary of Amazon.

<span class="mw-page-title-main">Friendster</span> Social gaming site

Friendster was a social network based in Mountain View, California, founded by Jonathan Abrams and launched in March 2003. Before Friendster was redesigned, the service allowed users to contact other members, maintain those contacts, and share online content and media with those contacts. The website was also used for dating and discovering new events, bands and hobbies. Users could share videos, photos, messages, and comments with other members via profiles and networks. It is considered one of the original social networks.

Yahoo! Native is a native "Pay per click" Internet advertising service provided by Yahoo.

Yahoo! Search is a search engine owned and operated by Yahoo!, using Microsoft Bing to power results.

<span class="mw-page-title-main">Singingfish</span>

Singingfish was an audio/video search engine that powered audio video search for Windows Media Player, WindowsMedia.com, RealOne/RealPlayer, Real Guide, AOL Search, Dogpile, Metacrawler and Singingfish.com, among others. Launched in 2000, it was one of the earliest and longest lived search engines dedicated to multimedia content. Acquired in 2003 by AOL, it was slowly folded into the AOL search offerings and all web hits from RMC TV to Singingfish were being redirected to AOL Video and as of February 2007 Singingfish had ceased to exist as a separate service.

Google was officially launched in 1998 by Larry Page and Sergey Brin to market Google Search, which has become the most used web-based search engine. Larry Page and Sergey Brin, students at Stanford University in California, developed a search algorithm first (1996) known as "BackRub", with the help of Scott Hassan and Alan Steremberg. The search engine soon proved successful and the expanding company moved several times, finally settling at Mountain View in 2003. This marked a phase of rapid growth, with the company making its initial public offering in 2004 and quickly becoming one of the world's largest media companies. The company launched Google News in 2002, Gmail in 2004, Google Maps in 2005, Google Chrome in 2008, and the social network known as Google+ in 2011, in addition to many other products. In 2015, Google became the main subsidiary of the holding company Alphabet Inc.

<span class="mw-page-title-main">Alluc</span>

alluc.ee(pronounced: "all-you-see") was a user-generated online video directory for TV shows, movies, music videos, sport, pornography, anime and cartoons, and later a search engine. Alluc did not host any content itself nor contain any download links; all links were to streaming video sharing websites. Users provided the links in the right category and published links to the site after being reviewed by the administrators. Video hosting sites that were linked to on Alluc included YouTube, Dailymotion, and Veoh, amongst others.

<span class="mw-page-title-main">Mahalo.com</span> Web directory and question-and-answer site

Mahalo.com was a web directory and Internet-based knowledge exchange launched in May 2007 by Jason Calacanis. It differentiated itself from algorithmic search engines like Google and Ask.com, as well as other directory sites like DMOZ and Yahoo! by tracking and building hand-crafted result sets for many of the currently popular search terms.

<span class="mw-page-title-main">Tafiti</span> Discontinued animated search engine launched by Microsoft Corp.

Tafiti was an animated search engine launched by Microsoft to showcase the Silverlight animation and video player.

The following is a timeline of events of Yahoo!, an American web services provider founded in 1994.

Propeller was a social news aggregator operated by AOL-Netscape. It was similar to Digg; users could vote for which stories are to be included on the front page and could comment on them as well. As of October 1, 2010, Propeller ceased to be active.

CastTV was a former Internet video search and aggregation company based in San Francisco, California. After the company was acquired by the Tribune Company in 2010, its popular consumer website was closed down and the core technology was used to build various enterprise data products, including Online Video Data, which powers the universal video search for Google, Roku, TiVo, and other online video providers.

<span class="mw-page-title-main">DMOZ</span> Open content directory of Web links

DMOZ was a multilingual open-content directory of World Wide Web links. The site and community who maintained it were also known as the Open Directory Project (ODP). It was owned by AOL but constructed and maintained by a community of volunteer editors.

<span class="mw-page-title-main">Cuil</span> Defunct search engine

Cuil was a search engine that organized web pages by content and displayed relatively long entries along with thumbnail pictures for many results. Cuil said it had a larger index than any other search engine, with about 120 billion web pages. It went live on July 28, 2008. Cuil's servers were shut down on September 17, 2010, with later confirmations the service had ended.

MeFeedia.com is a media search website founded in 2004 that features videos, TV shows, movies, and music among other material. The chief executive officer of MeFeedia is Frank C. Sinton III. Mefeedia's name is derived from how it receives all content from user-submitted video RSS feeds from other sites and vlogs.

Timothy Tuttle is a serial entrepreneur and CEO of MindMeld, a San Francisco company with a platform for building intelligent voice interfaces.

References

  1. About Truveo Archived 2008-05-15 at the Wayback Machine , by Truveo, Inc., retrieved on March 25, 2008.
  2. 1 2 Truveo - Video Search, by Michael Arrington, TechCrunch, September 21, 2005.
  3. 1 2 AOL Acquired Video Search Engine Truveo, by Greg Sandoval, CNet News.com, January 10, 2006.
  4. Awesome: AOL's Truveo Launches New Video Destination Page for "All the Video on the Web", by Andy Plesser, Beet.TV, August 16, 2007.
  5. CBS Radio Pacts With AOL's Truveo, by Katy Bachman, Mediaweek, November 28, 2007.
  6. AOL's Truveo Builds Video Search Network With 40 Million Users Archived 2008-05-09 at the Wayback Machine , by Greg Sterling, Search Engine Land, June 20, 2007.
  7. Truveo Unlocks Sports Videos From SI Vault Archived 2008-03-23 at the Wayback Machine , by David Utter, WebProNews, March 22, 2008.
  8. 1 2 Truveo Index Hits 100 Million Videos, by Greg Sterling, Search Engine Land, January 4, 2008.
  9. 1 2 Truveo Aims for A Billion Indexed Videos Archived 2008-03-09 at the Wayback Machine , by David Utter, WebProNews, January 3, 2008.
  10. 1 2 AOL's Greatest Hits, by Kate Rockwood, Fast Company, April 2008.
  11. truveo.com - Traffic Details from Alexa [ permanent dead link ], Alexa, retrieved on March 25, 2008.
  12. AOL Set to Roll Out New Services, CNN Money, February 20, 2006.
  13. Microsoft Upgrades Live Search Offerings Archived 2006-10-16 at the Wayback Machine , by Chris Sherman, Search Engine Warch, September 12, 2006.
  14. AOL Opens Video Search Engine to Developers, by Carline McCarthy, CNet News.com, September 18, 2006.
  15. Truveo Growing 50% Per Month, Says Video Search Becoming More Important, by Michael Arrington, TechCrunch, June 19, 2007.
  16. AOL Relaunches Truveo Video Search Site, by K.C. Jones, InformationWeek, August 17, 2007.
  17. Truveo Video Search Is Well Worth Patience, by Katherine Boehret, The Wall Street Journal, August 22, 2007.
  18. Truveo: A Better Way to Find Video Archived 2008-03-10 at the Wayback Machine , by Harry McCracken, PC World, August 16, 2007.
  19. AOL Takes Truveo Video Search Worldwide Archived 2008-04-03 at the Wayback Machine , by Jeremy Kirk, InfoWorld, October 31, 2007.
  20. Video Search Engine Truveo Expands To More Countries, by Greg Sterling, Search Engine Land, December 11, 2007.
  21. AOL's Truveo relaunches as improved video search destination, by Greg Sterling, Search Engine Land, Jun 25, 2009 at 10:10am ET
  22. Truveo launches video search app on Facebook Archived 2010-06-14 at the Wayback Machine by Mark Walsh, June 10, 2010, 10:21 PM