Tuft & Needle

Last updated
Tuft & Needle
Company type Brand
Industry
FoundedJuly 19, 2012;11 years ago (2012-07-19)
Founders
  • Daehee Park
  • John-Thomas Marino
Headquarters,
U.S.
Number of locations
7 stores (2018)
Area served
United States
Products Mattresses
RevenueIncrease2.svg $170M (2017)
Owner Serta Simmons Bedding
Website www.tuftandneedle.com

Tuft & Needle is an American bed-in-a-box company that launched in 2012. [1] On September 28, 2018, the company was acquired by Serta Simmons Bedding. [2]

Contents

History

Tuft & Needle started as an e-commerce company founded on July 19, 2012 by Daehee Park and John-Thomas Marino. [3] Both met via the entrepreneur program at Pennsylvania State University. [4]

The company generated $1 million in sales at the end of 2013. [5] The company later opened its first brick and mortar showroom in the company's Phoenix headquarters in December 2014. [6] [7]

Tuft & Needle acquired TN.com in September 2015. The company established its headquarters at O.S. Stapley Hardware buildings on Grand Avenue in Phoenix in December 2015, after a city grant of $300,000 was used to improve and repair the buildings by a real estate developer. [8] In 2015, Tuft & Needle grew to over 100 employees and earned over $100 million in revenue.[ citation needed ]

After turning down investment offers from venture capital investors, Park and Marino took out a $500,000 loan from Bond Street in 2016. [9] In 2016, the company launched a national billboard campaign entitled "Mattress Stores Are Greedy." [10]

In 2017, the company had $170 million in sales. [11] Tuft & Needle spent over $14 million in media during the same year. [12]

On September 28, 2018, Tuft and Needle closed a merger with mattresses manufacturer Serta Simmons Bedding. [13] [11] In November 2018, they also announced a partnership with Amazon to release an Amazon-exclusive mattress called "The Nod." by Tuft & Needle.

On January 23, 2023, Serta Simmons Bedding filed for Chapter 11 bankruptcy. [14]

Retail presence

As of January 2019, Tuft & Needle operates seven retail stores in Scottsdale, Gilbert, Seattle, Kansas City, Raleigh, Portland, and Dallas. [15] Their products are also stocked at select Lowe's, Crate & Barrel [11] and Walmart locations across the United States. [15] [16]

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References

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  3. "Our Story". Tuft & Needle. Retrieved 9 April 2016.
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  8. Goth, Brenna (8 December 2015). "Phoenix startup to fill historic Grand Avenue building". Arizona Central. Retrieved 10 November 2016 via USA Today.
  9. Feldman, Amy (15 January 2016). "How Mattress Startup Tuft & Needle Said No To VC Money, Borrowed $500K And Opened Its First Store". Forbes . Retrieved 9 April 2016.
  10. "Ways Brands Develop Connections". Breakthroughbrand. 2 January 2016. Retrieved 19 June 2018.
  11. 1 2 3 Hirsch, Lauren (21 August 2018). "Serta Simmons to merge with Tuft & Needle". CNBC . Retrieved 23 August 2018.
  12. Monllos, Kristina (2019-07-18). "One year after merger, Tuft & Needle is bringing a DTC approach to Serta Simmons". Digiday. Retrieved 2019-09-25.
  13. LLC, Serta Simmons Bedding. "Serta Simmons Bedding And Tuft & Needle Close Merger". www.prnewswire.com (Press release). Retrieved 2019-01-31.
  14. "Serta Simmons Bedding files for Chapter 11 bankruptcy protection". 2023-01-24. Retrieved 2023-01-24.
  15. 1 2 "Store Locations | Tuft & Needle". www.tuftandneedle.com. Retrieved 2019-01-31.
  16. Mandel, Eric (21 August 2018). "Atlanta mattress giant Serta to buy upstart e-commerce brand". Atlanta Business Chronicle . American Cities Business Journals. Retrieved 23 August 2018.