Tune.pk

Last updated

Tune.pk
Tune Pakistan Official Logo.png
Tune Pakistan screenshot.png
Screenshot of Tune.pk homepage
Type of business Pvt. Ltd.
Type of site
 Video hosting service
Founded1 January 2012 (2012-01-01)
Headquarters
Lahore
,
Pakistan
Area servedWorldwide
Founder(s)
  • Arslan Hassan
  • Jahanzeb Hassan
Key peopleArslan Hassan (CEO)
Jahanzeb Hassan (COO)
IndustryInternet
Video hosting service
Parent Integrated Units Pvt. Ltd.
URL Tune.pk
RegistrationOptional (not required to watch most videos; required for certain tasks such as uploading videos, viewing flagged (18+) videos, creating playlists, and posting comments)
Launched1 January 2012;9 years ago (2012-01-01) [1]
Current statusActive
Content license
Uploader holds copyright (standard license); Creative Commons can be selected.
Written in Python, PHP [2]

Tune.pk [3] (stylised as Tune Pakistan, tune.pk or TPK) is a video sharing website based in Pakistan on which users can upload, watch and share videos. The site requires registration to upload and rate videos but unregistered users can also watch, share and comment. It offers local and regional content of Pakistan and is available worldwide. Its website uses ClipBucket, a video sharing script along with HTML5 and Adobe Flash to play user generated video content.

Contents

History

Two Pakistani brothers, started off the tune.pk website, with the aim to promote Pakistani music, [4] from the living room of their home.

Development over the years

2007–11

When TPK was launched for the first time in 2007, [5] the site was using customised third party software's, which backfired after a total of 15 days and the site was taken down by the hosting provider. The reason for the take down was the unauthorised script. The whole fiasco prompted the making of ClipBucket [6] in a whopping 30-day time span. The basic aim behind the coming into being of ClipBucket was to own a script that would help in bringing back Tune.pk. Tune.pk was launched again in 2008, but the site could not take off due to the inexperience of the team. Then again, in 2009, the site was relaunched but couldn't work because of lack of technical resource. Then again the site could not take off in 2010 and 2011 due to inconsistent traffic and insufficient funding respectively.

2012–13

2012 was the year when YouTube [7] [8] [9] was banned from Pakistan on accounts of blasphemy. While that was happening, the team of Tune.pk was ready to launch the website once again. Upon relaunch TPK's iOS [10] application was introduced to the users for the first time. Other than that the idea for video delivery network (VDN) was also conceived in the same year.

In the beginning of 2013, the first traffic milestone was achieved by TPK and the site started receiving an inflow of 100K visitors a day. Also, a dedicated video delivery network (VDN) for the site was created in real time. The site also started offering pre-roll ads to the local brands of Pakistan which in turn opened gates for digital advertisement in the country. In June 2013, TPK went cross-border compatible and also launched its android [11] application. Moreover, in the same year TPK's video encoding was re-engineered, a new interface was launched for the site with an added custom playlist feature and by the end of 2013, the visitor inflow on site reached to a 1 million [12] user daily.

2014–15

In 2014, Tune.pk was restructured so that it can cater to the global market. Other than that work was started on proprietor stats server 'Tune-Lytics', Tune.pk's application for Windows [13] was launched along with TPK's ad server. Afterwards, pre-filtering and moderation technology were introduced into the system. Later on, the statistics server for the site went live so that the user can keep tabs on views and other video related numbers. Tune.pk also entered into a digital partnership with Qubee. [14] Towards the end of the year, TPK shifted to an HTML5 player, caching was successfully applied at TW in Pakistan and a better optimised version of TPK was launched.

2015 was all about partnerships and entering into new liaisons for Tune.pk. Tune.pk shook hands with Dot republic media [15] and Kaymu [16] in the first quarter of 2015. One other major partnership was that with ismart films as digital media partners for Pocket Cinema Film Festival (PCFF), [17] the first one of its kind to be held in Pakistan. Tune.pk also upgraded its player to be VAST and VPAID compliant, became cross compatible with HTML5 technology and got approved on the Sizmek platform. Live streaming services were offered by the site in May of the same year. Other than technical enhancements, a couple of BTL activities were initiated by the brand to gain market recognition and to create awareness among the general masses. One noteworthy step taken by Tune.pk was the launch of their Pakistan Timeline on 14 August 2015. In September 2015, Tune.pk completed its 3 years [18] [19] of operations and the site was upgraded and a new design [20] [21] [22] was introduced, complete with new features. Other than that 60+ hosted streaming machines were added to the system to upgrade services. With its new design, Tune.pk also added the white hat [23] system to the website. 17+ Ad networks were added to the websites list of advertisers.

2016

2016 saw the era of some major changes for Tune.pk. Digital media partnerships were done for two most prestigious university events in Lahore; Bestival [24] and Softec. [25] A dedicated page for trailers [26] upload was also launched so that the viewers can have one stop access to latest released trailers. Activation's were done for Mother's Day, [27] [28] Father's Day and Independence Day [29] during 2016 to create awareness and brand recognition on-ground. On independence Day, TPK paid tribute [30] to Abdul Sattar Edhi for his efforts for the betterment of humanity.

Also TPK completed 4 years [31] of operations in September 2016. The 4th anniversary [32] [33] introduced a wave of some new features. The major one of those was the launch of Tune player V4. [34] [35] Other than that a proper ticketing function was added so that the users could seek support from the team instantaneously. Also a notification panel, user feedback system [36] and messaging system was integrated on-site to give users a better and well connected experience. The closing of 2016 saw digital media partnerships with PakWheels and Click TV.

2017 - 2018

In 2017, Tune.pk released new apps and features. Tune.pk saw a tremendous improvement in overall traffic and user engagement. Tune.pk also introduced live streaming feature, Video Management Suite VMS, Tune Social and HTML 5 Player.

In 2018, Tune launched important features and also gained its international footprints by opening Tune offices in Dubai and Ireland.

Location

The head office of Tune.pk is located in PIA Society, [37] Lahore, Pakistan. Previously the company was headquartered in Sialkot and all the operations were based in there. Even though major operations are being handled from Lahore, the company has its offices in Sialkot and Karachi as well.

Platforms

Tune.pk's video-sharing application is available for iOS, [10] Windows, [13] and Android [11]

Criticism

In January 2015, Tune.pk was criticised by a local blog ProPakistani [38] for aggressively marketing itself as a platform to access YouTube videos. They also demanded to block TPK for giving users access to YouTube content through Tune.PK chrome extension. In response [39] to this criticism, Tune.pk changed course and accepted responsibility for diverting from its main objective. The service was immediately retracted and a new model was introduced for content uploaders.

Global Blackout

On 6 February 2016, Tune.pk faced a global blackout because of Google DNS. The services remained suspended for a total of 4 hrs and the problem could not be tracked. The users had to face inconvenience due to the whole scenario.

Tune Trailers

In 2016, Tune.pk launched a page dedicated solely to trailers, teasers and clips related to movies and TV series so that the audience can find all the latest content in one place. Tune Trailers [40] hosts content from Lollywood, Bollywood and Hollywood, so it is a one stop access for movie buffs to know what's latest and what is yet to be released.

Tune With Mustafa

Tune with Mustafa [41] is an in-house production initiative taken by Tune.pk. It is a social media-based interview show that aims to create a bridge between the celebrities of Pakistan and the general audience. Other than celebrities, national heroes are also interviewed through the medium to familiarise the audience with the struggle of the people who are heroes in real life and whose efforts are not yet appeared on the forefront.

Monetization on Tune.pk

In 2017, an 'Earn Money' [42] button was added to the top right corner of Tune Player. [43] The basic purpose of this button was to make the process of revenue generation on user content easier. With the button, users will be able to request activation of monetisation program with only a click. This will provide an easy gateway for publishers [44] [45] to connect with Tune.pk.

Related Research Articles

Adobe Flash is a multimedia software platform used for production of animations, Rich web applications, desktop applications, mobile apps, mobile games, and embedded web browser video players. Flash displays text, vector graphics, and raster graphics to provide animations, video games, and applications. It allowed streaming of audio and video, and can capture mouse, keyboard, microphone, and camera input.

iMovie

iMovie is a video editing software application developed by Apple Inc. for macOS, iOS, and iPadOS devices. It was originally released in 1999 as a Mac OS 8 application bundled with the first FireWire-enabled consumer Mac model – the iMac DV. Since version 3, iMovie has been a macOS-only application included with the iLife suite of Mac applications. iMovie was included for free with the purchase of a new Mac or iOS device in late 2013 and has been free to all users since early 2017.

Viral marketing or viral advertising is a business strategy that uses existing social networks to promote a product. Its name refers to how consumers spread information about a product with other people, much in the same way that a virus spreads from one person to another. It can be delivered by word of mouth, or enhanced by the network effects of the Internet and mobile networks.

YouTube Video-sharing service owned by Google.

YouTube is an American online video-sharing platform headquartered in San Bruno, California. Three former PayPal employees—Chad Hurley, Steve Chen, and Jawed Karim—created the service in February 2005. Google bought the site in November 2006 for US$1.65 billion; YouTube now operates as one of Google's subsidiaries.

Internet censorship in Pakistan

Internet censorship in Pakistan is government control of information sent and received using the Internet in Pakistan.

Vimeo is an American video hosting, sharing, and services platform headquartered in New York City. Vimeo operates on an ad-free basis, and instead derives revenue by providing subscription plans for businesses and video content producers and offering software as a service (SaaS) with video creation, editing, and broadcasting tools, enterprise software solutions, as well as the means for video professionals to connect with clients and other professionals. Vimeo focuses on the delivery of high-definition video across a range of devices.

Facebook American online social networking service

Facebook is an American online social media and social networking service based in Menlo Park, California, and a flagship service of the namesake company Facebook, Inc. It was founded by Mark Zuckerberg, along with fellow Harvard College students and roommates Eduardo Saverin, Andrew McCollum, Dustin Moskovitz, and Chris Hughes.

Censorship of YouTube Overview of the censorship of YouTube

Video-sharing platform YouTube is the second-most popular website as of August 2019, according to Alexa Internet. According to the company's press page, YouTube has more than one billion users, and each day, those users watch more than one billion hours of video. Censorship of it has occurred and continues to occur to varying degrees in most countries throughout the world.

Criticism of Facebook has led to international media coverage and significant reporting of its legal troubles and the outsize influence it has on the lives and health of its users and employees, as well on its influence on the way media, specifically news, is reported and distributed. Notable issues include Internet privacy, such as use of a widespread "like" button on third-party websites tracking users, possible indefinite records of user information, automatic facial recognition software, and its role in the workplace, including employer-employee account disclosure. The use of Facebook can have negative psychological effects that include feelings of jealousy and stress, a lack of attention, and social media addiction that in some cases is comparable to drug addiction.

YouTube is an American online video-sharing platform headquartered in San Bruno, California. Three former PayPal employees—Chad Hurley, Steve Chen, and Jawed Karim—created the service in February 2005. Google bought the site in November 2006 for US$1.65 billion; YouTube now operates as one of Google's subsidiaries.

VBOX7 is a popular Bulgarian video platform. As of April 2017, it was the 22nd most popular website in Bulgaria. The website has been owned by the Netinfo company since October 2007.

Quora Question-and-answer platform

Quora is an American question-and-answer website where questions are asked, answered, followed, and edited by Internet users, either factually or in the form of opinions. Its owner, Quora Inc., is based in Mountain View, California, United States.

Instagram Online photo-sharing and social networking service

Instagram is an American photo and video sharing social networking service owned by Facebook, created by Kevin Systrom and Mike Krieger and originally launched on iOS in October 2010. The Android version was released in April 2012, followed by a feature-limited desktop interface in November 2012, a Fire OS app in June 2014, and an app for Windows 10 in October 2016. The app allows users to upload media that can be edited with filters and organized by hashtags and geographical tagging. Posts can be shared publicly or with pre-approved followers. Users can browse other users' content by tags and locations and view trending content. Users can like photos and follow other users to add their content to a feed, a function that seems to be discontinued as of September 2020.

Google+ was a social network owned and operated by Google. The network was launched on June 28, 2011, in an attempt to challenge other social networks, linking other Google products like Google Drive, Blogger and YouTube. The service, Google's fourth foray into social networking, experienced strong growth in its initial years, although usage statistics varied, depending on how the service was defined. Three Google executives oversaw the service, which underwent substantial changes that led to a redesign in November 2015.

Like button Communication software feature used to express support

A like button, like option, or recommend button is a feature in communication software such as social networking services, Internet forums, news websites and blogs where the user can express that they like, enjoy or support certain content. Internet services that feature like buttons usually display the number of users who liked each content, and may show a full or partial list of them. This is a quantitative alternative to other methods of expressing reaction to content, like writing a reply text. Some websites also include a dislike button, so the user can either vote in favour, against or neutrally. Other websites include more complex Web content voting systems, for example five stars or reaction buttons to show a wider range of emotion to the content.

Vine (service) Short-form video hosting service

Vine was an American social networking short-form video hosting service where users could share six or seven second-long, looping video clips. It was founded in June 2012; American microblogging website Twitter acquired it in October 2012, well before its official release on January 24, 2013. Videos published on Vine's social network could also be shared on different social networking platforms such as Facebook and Twitter. The Vine app was also used to try to browse videos, along with a group of videos that were uploaded by theme, and hoping that users could "trend" videos. Vine competed with other social media services such as Instagram and Pheed.

Sketchfab

Sketchfab is a platform to publish, share, discover, buy and sell 3D, VR and AR content. It provides a viewer based on the WebGL and WebXR technologies that allows users to display 3D models on the web, to be viewed on any mobile browser, desktop browser or Virtual Reality headset.

An online video platform (OVP), provided by a video hosting service, enables users to upload, convert, store and play back video content on the Internet, often via a structured, large-scale system that may generate revenue. Users generally will upload video content via the hosting service's website, mobile or desktop application, or other interface (API). The type of video content uploaded might be anything from shorts to full-length TV shows and movies. The video host stores the video on its server and offers users the ability to enable different types of embed codes or links that allow others to view the video content. The website, mainly used as the video hosting website, is usually called the video sharing website.

Google Spaces was an app for group discussions and messaging developed by Google. The app was intended to compete with Slack as a content sharing platform where users can create a "space", invite their friends for discussion, and share videos, images, text, and other media. Google services such as the web browser Chrome, search engine Google Search, and video sharing platform YouTube were built into the app to allow users to source content from them. Google Spaces launched on May 16, 2016, available on Windows, Mac, Android, and iOS operating systems. The app was discontinued on April 17, 2017.

References

  1. ↑ "Tune.pk – Info". Facebook. Retrieved 30 November 2013.[ non-primary source needed ]
  2. ↑ "ClipBucket – Free Video Sharing Website Script, Youtube, Daily-motion Clone, PHP Video Script, Media Sharing CMS, Best PHP Solution for Social Networking". Clip-bucket.com. Retrieved 30 November 2013.
  3. ↑ "Tune.pk – Watch, Share & Discover Videos!". tune.pk. Retrieved 7 March 2017.
  4. ↑ "Tech in Asia – Connecting Asia's startup ecosystem". techinasia.com. Retrieved 8 February 2016.
  5. ↑ "About the team | Tune.pk". tune.pk. Retrieved 8 February 2016.
  6. ↑ "ClipBucket – Free Video Sharing Website Script, Youtube, Daily-motion Clone, PHP Video Script, Media Sharing CMS, Best PHP Solution for Social Networking". clip-bucket.com. Retrieved 8 February 2016.
  7. ↑ "Breaking: YouTube Banned in Pakistan" . Retrieved 8 February 2016.
  8. ↑ "Pakistan to Open YouTube Only if Blasphemous Videos Get Blocked" . Retrieved 8 February 2016.
  9. ↑ "YouTube Blocked in Pakistan due to Anti-Islam Film – Web.PK". Web.PK. Retrieved 8 February 2016.
  10. 1 2 "Tune.pk on the App Store". App Store. Retrieved 8 February 2016.
  11. 1 2 "Tune.pk – Android Apps on Google Play" . Retrieved 8 February 2016.
  12. ↑ "Tune.PK, a Pakistani Video Sharing Website, Crosses 40 Million Playbacks per Month" . Retrieved 8 February 2016.
  13. 1 2 "Tune.pk – Windows Apps on Microsoft Store". Microsoft Store. Retrieved 8 February 2016.
  14. ↑ "Qubee and Tune.pk Join hands in Partnership" . Retrieved 8 February 2016.
  15. ↑ "Tune.pk & Dot Republic Becomes Official Partner | Tune.pk blog". Business.tune.pk. Retrieved 8 February 2016.
  16. ↑ "Kaymu.pk Partners with Tune.pk to Boost Pakistan's E-commerce Sector" . Retrieved 8 February 2016.
  17. ↑ "Aspiring Film Makers Unite! Pocket Cinema Festival to Be Held Next Month" . Retrieved 8 February 2016.
  18. ↑ "In Pictures: Tune.pk Celebrated its 3rd Anniversary | Tune.pk blog". Business.tune.pk. Retrieved 9 February 2016.
  19. ↑ "Tune.pk celebrates its 3rd Anniversary whilst YouTube mourns three years of Ban in Pakistan | Tune.pk blog". business.tune.pk. Retrieved 9 February 2016.
  20. ↑ "'Tune.pk' introduces new features on its portal". hipinpakistan.com. 10 October 2015. Retrieved 8 February 2016.
  21. ↑ "Tune.pk Brings Amazing New Features and Upgrades". Brandsynario. Retrieved 8 February 2016.
  22. ↑ "Tune.pk Continues to Flourish in the Absence of Youtube" . Retrieved 8 February 2016.
  23. ↑ "Prior to Reward Program – Application Security | Tune.pk". tune.pk. Retrieved 8 February 2016.
  24. ↑ "Tune.pk; Official Digital Media Partner for Bestival'2016". Tune.pk Blog. 18 February 2016. Retrieved 15 March 2017.
  25. ↑ "Tune.pk joins hands with Softec'16 as Digital Media Partner". Tune.pk Blog. 11 March 2016. Retrieved 15 March 2017.
  26. ↑ "Tune Trailers | Tune.pk". tune.pk. Retrieved 16 March 2017.
  27. ↑ "Mother's Day 2016". Tune.pk Blog. 12 May 2016. Retrieved 16 March 2017.
  28. ↑ "Mother's Day 2016 | Facebook". www.facebook.com. Retrieved 16 March 2017.[ non-primary source needed ]
  29. ↑ "Independence Day '16 with Tune.pk | Facebook". www.facebook.com. Retrieved 16 March 2017.[ non-primary source needed ]
  30. ↑ "Pakistan | Tune.pk". tune.pk. Retrieved 16 March 2017.
  31. ↑ "Tune.PK Celebrates Its 4th Anniversary". 23 September 2016. Retrieved 16 March 2017.
  32. ↑ "Tune.pk 4th Anniversary Celebrations | Facebook". www.facebook.com. Retrieved 16 March 2017.[ non-primary source needed ]
  33. ↑ "Tune turns 4!". Tune.pk Blog. 21 September 2016. Retrieved 16 March 2017.
  34. ↑ "Tune Player Version 4". Tune.pk Blog. 5 October 2016. Retrieved 16 March 2017.
  35. ↑ "The Evolution of Tune Player". Tune.pk Blog. 3 October 2016. Retrieved 16 March 2017.
  36. ↑ "Introducing User Feedback – Tune.pk". Tune.pk Blog. 4 October 2016. Retrieved 16 March 2017.
  37. ↑ "About the team | Tune.pk". tune.pk. Retrieved 7 March 2017.
  38. ↑ "PTA, Please Open YouTube or Ban Tune.PK Too!" . Retrieved 9 February 2016.
  39. ↑ "Tune.pk is not a youtube clone | Tune.pk blog". business.tune.pk. Retrieved 9 February 2016.
  40. ↑ "Tune Trailers | Tune.pk blog". blog.tune.pk. Retrieved 25 March 2016.
  41. ↑ "Tune with Mustafa | Tune.pk blog". business.tune.pk. Retrieved 28 March 2016.
  42. ↑ "Monetization on Tune.pk". Tune.pk Blog. 7 March 2017. Retrieved 7 March 2017.
  43. ↑ "Tune Player Version 4". Tune.pk Blog. 5 October 2016. Retrieved 7 March 2017.
  44. ↑ "Pakistan's Tune.pk launched monetization feature to earn online". iTechUrdu. 25 February 2017. Retrieved 13 March 2017.
  45. ↑ "Tune.pk Now Allows Everyone to Earn Money Through Video Publishing". 13 March 2017. Retrieved 13 March 2017.
This page is based on this Wikipedia article
Text is available under the CC BY-SA 4.0 license; additional terms may apply.
Images, videos and audio are available under their respective licenses.