Background and composition
PinkPantheress began teasing "Turn It Up" on her TikTok account in March 2024. [1] After PinkPantheress finished her headlining Capable of Love Tour in April, "Turn It Up" was released as a single on 24 May 2024, [2] her first since the release of her debut studio album, Heaven Knows (2023). [3] [4] It was written and produced by PinkPantheress [5] and co-produced by Kintaro and Mura Masa, the last of whom also mixed the song. [6] [7]
"Turn It Up", a "bubbly" [3] and "speedy" [8] song, contains samples of the songs "Dreaming of You" by Selena and "Genie" by Girls' Generation. [6] It runs for two minutes and 27 seconds. [9] Its lyrics concern a girl named Maria, who falls in love with someone on the dance floor. [1] [8] [10]
Sydney Brasil of Exclaim! wrote that the song was "dredged in Y2K nostalgia" and that its cover art was reminiscent of "clip art" from "a Hannah Montana stationary set from Claire's in 2007". [11] Samantha Olson of Cosmopolitan described the song as "put[ting] a new spin" on "Y2K nostalgia". [12] Paper called it a "chilled dance" song. [13]
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