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Broadcast area | Global |
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Headquarters | Dubai, UAE |
Programming | |
Picture format | South Asia: 1080i HDTV downscaled to 16:9 for the SDTV feeds. The South Asian subfeed is downscaled to letterboxed 4:3 576i) Global feeds: 1080p HDTV (downscaled to 4:3/16:9 576i for the SDTV feeds) |
Ownership | |
Owner | Alliance Media FZ LLC |
History | |
Launched | 23 June 2012 |
Links | |
Website | Urdu1.tv |
Availability | |
Streaming media | |
Urdu 1 on Sony Gateway | Watch Live |
Urdu 1 (Urdu : اردو 1) is an Urdu language entertainment channel based in Dubai, United Arab Emirates. [1] [2] It airs foreign dramas dubbed in Urdu. [3] [4]
Urdu 1 was founded in 2012 to air foreign television shows dubbed in Urdu. [2] [4] It began test transmissions on 12 June 2012 and commenced regular broadcasting on 23 June 2012. It adapted international formats, such as MasterChef , for local audiences. [4]
The third and most successful model, from the viewpoint of popularity as well as economy, has been Urdu 1. Based in Dubai, Urdu 1 has landing rights with a touch of 'glocalisation.' It airs foreign soap operas dubbed in the Urdu language. Some media sources claim that Urdu 1 is a front organisation for News Corporation, others, for instance Pakistan Broadcasters Association, informed a commission constituted by the country's Supreme Court that Indians own it (PMCR, 2013). The latter claim is, however, unsubstantiated according to journalists interviewed for this research.