Velvet (singer)

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Velvet @ Rix FM Festival 2009 01.jpg
Jenny "Velvet" Pettersson singing at Rix FM Festival 2009
Background information
Birth nameJenny Marielle Pettersson
Also known asVelvet (stage name)
Born (1975-11-05) November 5, 1975 (age 45)
Origin Helsingborg, Sweden
GenresPop, dance
Years active2005–present
Labels Bonnier Amigo

Jenny Marielle Pettersson (born November 5, 1975, Helsingborg, Sweden), professionally known as Velvet is a Swedish dance-pop singer. She has released two albums since her 2005 debut in the music industry and her first eight singles have all achieved a top twenty peak on the Swedish Singles Chart.


Early life

Velvet moved from Helsingborg to Stockholm in 1993 to study ballet at Balettakademien. She soon took singing lessons at a dance school where she "got a voice". [1] She worked at Wallmans cabaret where she discovered that singing was what she really wanted to do. She then toured for eight years as a choir singer and dancer to major artists such as Lena PH, Markoolio, Carola, Sanne Salomonsen, Orup, Meat Loaf, Martin Stenmarck and Jessica Folcker.

Velvet was also a part of the house choir for the Swedish Eurovision organisation for five years and traveled to the various Eurovision Song Contests across Europe.


Velvet was discovered in 2005 and signed with Bonnier Amigo Music Group. She stated that she came up with the name "Velvet" on her own after receiving what she referred to as "bad suggestions" from her record company. She settled on "Velvet" because she wanted to pick something that suited her and that she could stand for. [1]

Velvet soon released her first single, "Rock Down To (Electric Avenue)" (with chorus from 1980s song "Electric Avenue)", which was a big hit in Sweden and internationally. The single, still frequently played in clubs across Sweden, reached number one in the Swedish Dance Charts for 22 weeks. Her follow-up single, "Don't Stop Movin'", was also popular and was followed by a tour.

Velvet on tour in 2005 Velvet-JennyPettersson-Gatufesten2005.jpg
Velvet on tour in 2005

In 2006 Velvet entered Melodifestivalen to represent Sweden at the Eurovision Song Contest but lost the spot to Carola. She entered with the song "Mi Amore", which rapidly became a favourite and achieved great success internationally & became Song of the Year 2006 in Bulgaria. It remained high in charts in Russia, Poland, Hungary, Greece and Italy. In this year Velvet released her debut album, Finally.

In 2007 Velvet released her fourth single, "Fix Me", which has been added to the re-release of Finally . The song failed to chart as high as her previous singles in Poland and Russia, but became a big success in the US, peaking at No. 14. Later in August she released her fifth single, "Chemistry", it being the only one of her singles to chart in Finland.

Alongside her singing career, Velvet has also worked as a show producer for several Christmas galas around Sweden, where she has also taken part as an artist.

In 2008 Velvet again took part in Melodifestivalen with the song "Deja Vu". Even though she received great reviews, as well as the song, she was knocked out in one of the semi-final rounds not even making the final. This was Velvet's second attempt to represent Sweden in the Eurovision Song Contest. "Deja Vu" was her most successful song in Sweden, but was her only single to not chart anywhere else but there.

After a strong presence in the UK club music scene for several years, "Fix Me" was officially released on August 11, 2008. Later that month, Velvet also released her new single "Take My Body Close", which reached No. 8 in Sweden and No. 14 in Poland.

"Chemistry" was released as a single in the US on November 11, 2008 as a digital download, followed by a physical release on November 25. It includes the original version of the song and four remixes, but failed to chart. A music video for the song was shot in London in December 2008, and the song will be released in UK sometime in 2009.

Velvet competed in Melodifestivalen 2009 singing "The Queen" composed by Tony Nilsson and Henrik Janson. She was in the third semi-final in Leksand on February 21, 2009 but only reached 6th place. Her official website and her label Bonnier confirmed that her second album The Queen would be released on March 18, 2009. The album includes the singles "Fix Me", "Chemistry", Déjà Vu", "Take My Body Close", "The Queen" and "Come into The Night".

In 2010 Velvet teamed up with PJ to record a cover version of Edward Maya's "Stereo Love", which was only released on various compilation albums. In 2011 Velvet released her single "Love Struck". In 2014 Velvet released her single "Enemy". In 2015 Velvet released her single "Friendly Fire", and in 2017 collaborated with fellow Swedish singer Therese on their track "Don't Stop".



YearAlbum Sweden [2] Norway [3] Poland
2006 Finally 46
2009 The Queen 331759


YearTitleAlbumChart Positions
2005"Rock Down To (Electric Avenue)" Finally 6196
2006"Don't Stop Moving"846
"Mi Amore"56
2007"Fix Me" The Queen 71326514
2008"Déjà Vu"21
"Take My Body Close"8
2009"The Queen"13
"Come into the Night"44
2010"Victorious" (with Linda Bengtzing)-15
"My Destiny" The Queen 43
2011"Love Struck"
2015"Friendly Fire"
2017"Don't Stop" (with Therese)
2020"Saturday or Sunday Night" (feat. House of Dreams)

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  1. 1 2 "Velvet talks about how she got started singing, plus sings some of 'Fix Me' as well as some Meatloaf!". WFLZ-FM. June 7, 2008. Retrieved November 22, 2008.
  2. "Swedish Music Charts". Sverigetopplistan . Retrieved October 5, 2008.
  3. "Norwegian Music Charts". Hung Medien. Retrieved October 5, 2008.
  4. Archived August 5, 2009, at the Wayback Machine