Venkatesh Shankar

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Venkatesh Shankar
Venkatesh shankar.jpg
Venkatesh Shankar
Nationality American
Education Indian Institute of Technology
Indian Institute of Management
Northwestern University
Occupation(s)Marketing Professor, Author and Consultant
Website www.venkyshankar.com

Venkatesh (Venky) Shankar is an American marketing professor, consultant and author. He is currently Professor of Marketing, Ford Chair in Marketing & E-Commerce at Mays Business School, Texas A&M University. He is the co-editor of the Handbook of Marketing Strategy [1] and the author of Shopper Marketing.

Contents

Shankar is widely cited in Marketing Strategy, [2] Digital Strategy, International Marketing, Innovation, New Product Management, Pricing, Retailing [3] and Branding. The Shankar-Spiegel Award [4] is named in his honor.

Education

Shankar received his bachelor's degree in Engineering from Indian Institute of Technology Kharagpur in 1984, and he completed his MBA at the Indian Institute of Management Calcutta in 1986. He received his Ph.D. in Marketing at the Kellogg School of Management in Northwestern University in 1995.

Career

Shankar started his academic career at the Robert H. Smith School of Business at University of Maryland, where he served as co-director, Quality Enhancement Systems and Teams (QUEST) Program from 1998 to 2000 and as an associate professor from 2000 to 2004. He was Visiting Scholar at Sloan School of Management, Massachusetts Institute of Technology from 2001 to 2002. In 2004, he joined the Mays Business School at Texas A&M University as a professor and Coleman Chair in Marketing. During his time at Mays Business School, Shankar has served as Marketing PhD Program Director from 2006-to 2012. Shankar was Academic Trustee of Marketing Science Institute from 2007 to 2013. [5] He was a Visiting Scholar at the Graduate School of Business, Stanford University during 2017.

Shankar is currently Ford Chair in Marketing & E-commerce, Mays Business School at Texas A&M University. Shankar has consulted with organisations such as Allstate, Capgemini Ernst & Young, Colgate Palmolive, Deloitte, GlaxoSmithKline, Hewlett Packard, HSBC, Humana, IBM, Intel, Lockheed Martin, Lucent Technologies, Marriott International, Medtronic, Microsoft, Northrop Grumman, PepsiCo, Philips, and Volvo.

Publications

Shankar has published in academic journals such as the Journal of Marketing Research, Management Science, Marketing Science, Strategic Management Journal, Journal of Marketing, Journal of Public Policy and Marketing, Journal of Retailing, Harvard Business Review, and Sloan Management Review, and in business periodicals such as Wall Street Journal and Financial Times. [6]

Awards

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References

  1. Shankar, Venkatesh; Carpenter, Gregory S.; Hamilton, James Farley/Booz Allen (2012). Handbook of Marketing Strategy. ISBN   9781781005224.
  2. "Take Risks to Manage Uncertainty". January 28, 2014.
  3. "Interview with Venkatesh Shankar". Archived from the original on February 25, 2014.
  4. "Shankar-Spiegel best Dissertation Award".
  5. "Academic Trustee of Marketing Science Institute".
  6. "Publications of Venkatesh Shankar" (PDF).
  7. "Top 1% scientists" (PDF).
  8. "Margaret H. Blair Award".
  9. "AMS Custco/Vector Award".
  10. "Distinguished Alumnus Award" (PDF).
  11. "EMAC-IJRM Steenkamp Award for Long-term Marketing Impact".
  12. "World's Most Influential Minds" (PDF).
  13. "IIM Calcutta Distinguished Alumnus Award 2013".
  14. "Retailing Lifetime Achievement".
  15. Yang, Pianpian; Tao, Lei (2012). "Rankings of the World's Top Innovation Management Scholars Based on Eight Top Management and Marketing Journals". Journal of Product Innovation Management. 29 (2): 319–331. doi:10.1111/j.1540-5885.2011.00898.x.
  16. "Vijay Mahajan Award for Lifetime Contributions to Marketing Strategy".
  17. "Clarke Outstanding Educator Award".