Vico C

Last updated

Vico C
Vico - C en Puerto Rico (cropped).jpg
Vico C in 2018
Born
Luis Armando Lozada Cruz

(1971-09-08) September 8, 1971 (age 52) [1]
Brooklyn, New York, U.S.
Occupations
  • Rapper
  • singer
  • songwriter
  • record producer
Years active1988–present
Spouse
Sonia Torres
​
(m. 1996)​
Children7
Musical career
Genres
Instrument(s)Vocals
Labels

Luis Armando Lozada Cruz (born September 8, 1971), known by his stage name Vico C, is an American rapper, singer and record producer. [2] Regarded as the founding father of reggaeton, Vico C has played an influential role in the development of Latin American hip hop and urban music. [3] [4]

Contents

Early life and influence

He was born in New York and raised in Puerto Rico. Nicknamed El Filósofo del Rap, ("The Philosopher of Rap"), [5] Luis Armando Lozada Cruz adopted the professional name Vico C. Vico C describes reggaeton as "essentially hip-hop but with a flavor more compatible to the Caribbean." [6]

As one of the founders of hip hop in Spanish, [7] Vico C was able to show that it was possible for one to be able to rap entirely and compellingly in Spanish using just occasional English phrases or slang terms. He can be seen in the rap movement as far back as its "underground" days ghostwriting and producing music for other young performers in the Puerto Rican rap scene. [8]

Vico C grew up in the Puerta de Tierra barrio in San Juan. [8] He got enrolled in acting classes by the age of nine and began his professional rapping career in 1985. At first, he used to go to bodegas (grocery stores) or pharmacies, buy home recording tapes, record himself singing his songs and then sell the tapes to friends or family. Vico C was discovered by DJ Negro in 1985 whom immediately saw the great potential of hip hop in Spanish and chose to record Vico's earliest demos. Upon the positive reaction from the barrio, DJ Negro brought Vico to the most successful hip hop promoter in Puerto Rico, Jorge Oquendo (also known as 'El Sexy Boy'). Jorge Oquendo formed the record label 'Prime Records' with Vico C as the lead artist of the label. Prime Records eventually received a distribution deal via Sony BMG Latin. Prime Records is one of the most successful and influential record labels in the history of Spanish rap and reggaeton known for being the home to legendary acts such as DJ Negro, Vico C, El General, Lisa M, Falo, Brewley MC and more. [9] [10]

In May 2019 he suffered seizures resulting from an allergic reaction to medication and was hospitalized but recovered. [2]

Career

In 1988, Spanish rap in Puerto Rico was not at a popular high, [8] and Vico C was the first one to rap in Spanish in Puerto Rico, considered the Godfather of Spanish Hip Hop and the pioneer of this genre, there were others who followed in his footsteps, rapping in the ghettos. Brewley MC, Piro JM, Jimmy MC, Bimbo, (Lisa M, Jelly Dee Franceska, came afterward) Ruben DJ was the first rapper to sound on the radio by releasing "La Escuela" after Vico C fame was already known on the whole island for his underground lyrics. Brewley MC also recorded "El Sida Rap with Green Records". Vico C entered the charts with his song "La Recta Final" which he personally designed the album cover for, with his artistic talents. Vico C was signed to Prime Records and started touring to venues in New York, Chicago, Miami, Mexico, Venezuela, El Salvador, Panama, the Dominican Republic.[ citation needed ]

Vico C, in 1992 released his singles "Saborealo" and "María" which became hits. [11] In 1994, he established his own record company VC Records, released albums for Taino [12] and Lissy Estrella. Also helping promote such spanish rap singers as Francheska, and Lisa M [4] who were originally his back up dancers. In 1990, Vico C was involved in a near-fatal motorcycle accident. His injuries led to his abuse of heroin, cocaine, and alcohol. [13] [14]

Soon after, he became an evangelical Christian and went into a voluntary semi-retirement. In 1998, he resurfaced, with the "rambunctious", Christian rap CD Aquel Que Había Muerto . [15] [16] The new CD went gold and in 1999, he returned to the touring scene with his concert Antes y después. Soon after, he released a sequel to Aquel Que Había Muerto. With that, he earned the Latino Rap of the year award by Billboard.

In 2003, Vico C released an album titled En Honor a la Verdad . While it was not a major hit it still sold well and one of the album's singles "El Bueno, El Malo y El Feo", referring to Eddie Dee, himself and Tego Calderón respectively. The single was widely heard. The single was a great combination of the best "Conscience" subgenre of rap artists.

Vico C's recent albums include Desahogo , in early 2005. The album was a success and born June 3, 2006, he came back with another concert, El Encuentro.

Vico C also known as "el filósofo del rap" [17] [15] has worked alongside artists including Big Boy, Eddie Dee, [18] Héctor & Tito, Tego Calderón en los 12 discipulos He has also worked with producers Baby Ranks, Tony Touch and Luny Tunes.[ citation needed ]

He has sung alongside salsa singer Gilberto Santa Rosa [19] and cumbia group Kumbia Kings on their album titled duetos. [20]

Vico C tries to maintain a Christian theme throughout his music. [3] His brother Jay Lozada is a salsa musician.

In 2020 music by Vico C was part of the annual Banco Popular Christmas songs compilation album. [21]

In 2023, he signed a deal with Nain Music, a subsidiary of the Rimas Entertainment record label, [22] for an unreleased album by Vico C to be released in May 2023. In March, Vico C presents his new single "Pregúntale a Tu Papá por Mí". [23] Vico C also won for the best comeback in Premios Tu Musica Urbano [24]

Movie

"Vico C: La vida del filósofo" is a biographical film about the life of Vico C. The movie was inspired by the director Eduardo "Transfor" Ortiz's idea, which he conceived while listening to Vico C's song "La inglesa" on the radio. The film portrays Vico C's journey, including his rise to international fame, his Grammy Latino awards, struggles with drug addiction, imprisonment, and the death of his mother. Vico C's son, Luis Armando "Loupz" Lozada Jr., portrays him in the movie, while Vico C himself contributed to the screenplay and provided coaching to the actors. [25]

The film "Vico C, la vida del filósofo" was available for streaming on the Netflix platform in Latin America. The biographical movie, which was released in theaters in Puerto Rico, the Dominican Republic, and the United States in 2017, gained popularity and was one of the most-watched films on the streaming platform "Pantaya." [26]

Legacy

Vico C is renowned as the most influential artist in the history of Spanish hip hop and reggaeton throughout Latin America and Spain. Vico is recognized for having lyrics that were thoughtful, insightful, socially conscious as well as catchy and danceable songs for all kind of audiences. The musical blueprint implemented by DJ Negro and Vico C is the precursor of the genre now known as reggaeton. Many Spanish hip hop/reggaeton journalists and experts consider Vico C as the greatest or one of the greatest artists in the history of the genre. [27] [28]

Discography

Accolades

American Society of Composers, Authors and Publishers Awards

YearNominee / workAwardResultRef.
2017Vico C Vanguard Award Won [29]

Billboard Latin Music Awards

YearNominee/workAwardResultRef.
1999 Aquel Que Había Muerto Latin Rap Album of the YearWon [30]
2002 Vivo Latin Rap Album of the YearNominated [31]
2003 Emboscada Latin Rap Album of the YearNominated [32]
2004 En Honor a la Verdad Latin Rap/Hip-Hop Album of the YearNominated [33]
2005 "Los 12 Discípulos"
Shared with Eddie Dee, Gallego, Tego Calderón, Daddy Yankee, Julio Voltio, Ivy Queen, Zion & Lennox, Johnny Prez, Nicky Jam and Wiso G		Tropical Airplay Track of the Year, New ArtistNominated [34]
2006 Desahogo Latin Rap/Hip-Hop Album of the YearNominated [35]

Grammy Awards

YearNominee / workAwardResultRef.
2006 Desahogo Best Latin Rock, Urban or Alternative Album Nominated [36]

Latin Grammy Awards

YearNominee / workAwardResultRef.
2002 Vivo Best Urban Music Album Won [37]
2003 Emboscada Nominated [38]
2004 En Honor a la Verdad Won [39]
2005 Desahogo Nominated [40]
2010 Babilla Nominated [41]
"Sentimiento" Best Urban Song Nominated
2017 "Papá"Nominated [42]
2023 "Pregúntale a Tu Papá Por Mi"Best Rap/Hip Hop SongPending

Latin Songwriters Hall of Fame

YearNominee / workAwardResultRef.
2016Vico C Latin Songwriters Hall of Fame – PerformerNominated [43]
2018Pending [44]

Lo Nuestro Awards

YearNominee / workAwardResultRef.
2003 Emboscada Urban Album of the Year Nominated [45]
2006 Desahogo Urban Album of the YearNominated [46]
"Desahogo" Video of the Year Nominated

See also

Related Research Articles

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<i>Aquel Que Había Muerto</i> 1998 studio album by Vico C

Aquel Que Había Muerto is the fourth studio album released by Puerto Rican rapper Vico C released on December 1, 1998. It was his first album to be released under the EMI Latin label. Recorded after a near-fatal overdose in 1997 and later rehabilitation in Orlando in an evangelic-Christian church, strong social conscience lyrics, it contains semi-autobiographical lyrics about his heroin addiction, his recovery, born again-Christianity and spiritual resurrection. With repeated references to Jesus Christ and disses" to his brethren in the gangsta-rap school, exposing the flipside of Puerto Rico's underground rap scene, in terms of the consequences of exposing young listeners to antisocial messages, it is his second Christian oriented album following Con Poder (1996). The album includes new versions of some of Vico C's greatest hits.

<i>En Honor a la Verdad</i> 2003 studio album by Vico C

En Honor a la Verdad is the sixth studio album by Puerto Rican singer Vico C. It was released on November 4, 2003, in the United States and Puerto Rico and November 18, 2003, by EMI Latin worldwide. The album incorporates aggressive sounds of hardcore rap and reggaeton and explores house, Afro-Cuban son riffs, salsa along with the production of Noriega, Echo, Luny Tunes, D`Mingo, DJ Blass and Menace. Raging diverse topics from drug addiction, rehabilitation, social conscious, prison, tales and storytelling inspired on the streets of Puerto Rico, it contains 15 tracks, including one skit and three remixes. It featured guest appearances Eddie Dee, Tony Touch and Tego Calderon. The album also includes "5 de Septiembre" dedicated to his daughter.

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<i>Babilla</i> (album) 2009 studio album by Vico C

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<i>Vivo</i> (Vico C album) 2001 live album by Vico C

Vivo is a live album released by Puerto Rican singer Vico C released on June 5, 2001, by EMI Latin. It offers a collection of Vico C's greatest hits recorded entirely live in a concert held at the Luis Muñoz Marín Amphitheater in Hato Rey recorded in 1999. Also, Vivo presents a medley made up of some of Vico C's most popular songs: "El Filósofo", "La Calle", "En Coma", "Sin Pena" and "La Recta Final" and the unreleased song "El Super Heroe" along with a comic book focused on that character was included in the album.

<i>Misión La Cima</i> 1990 studio album by Vico C and DJ Negro

Misión: La Cima is a rap album released by Puerto Rican singer Vico C. The songs "Me acuerdo", "Viernes 13, "She likes my reggae" and "Tony Presidio" are considered standouts. This last track appeared in "Aquel Que Había Muerto" under the guise of being a new version, and was more popular than the original.

<i>Hispanic Soul</i> 1991 studio album by Vico C

Hispanic Soul is the debut album released by Puerto Rican singer Vico C released on 1991 by Prime Records. Recorded at Unicornio Studios, the album is credited, along with his previous EP La Recta Final (1990) and Misión La Cima (1990), to take the Hip Hop moviment in Puerto Rico, known as "Rap en Español", from Underground to international exposure. Eventually, the album reached number ten on US Billboard Tropical/Salsa and was his first album to be officially distributed in Latin America. Following the success of the album, he was nominated for the 1992 Lo Nuestro Awards.

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Urbano music or Latin urban is a transnational umbrella category including many different genres and styles. As an umbrella term it includes a wide and diverse set of genres and styles such as dancehall, dembow, urban champeta, funk carioca, Latin hip hop and reggaeton. The commercial breakthrough of this music took place in 2017 with artists from Colombia, Cuba, the Dominican Republic, Panama, Puerto Rico, the United States, Venezuela and even non-Spanish-speaking nations, such as Brazil, where Portuguese is spoken.

<i>Con poder</i> 1996 studio album by Vico C

Con Poder is the third studio album by the Puerto Rican rap and hip hop singer Vico C, released on January 31, 1996 by Sony BMG. Encompassing Latin Hip Hop, conscious hip hop and alternative reggaeton It is his first album with Christian content. It contains social conscious lyrcias and confessions of his personal life; drug addiction and his health following motor vehicle collision. The album was supported by the release of two official singles: "Humolandia" and "Necesitamos de Él" both released in 1995. Also it contains the theme "Plomo", based on the soundtrack of The Good, the Bad and the Ugly and the song "Un beso y una flor" by Nino Bravo, played by the band Seguridad Social and Vico C.

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