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Vladimir Putin's use of language, characterized by a straightforward style abundant in colloquialisms, greatly contribute to the president's popularity in Russia. The most notable feature of it are "Putinisms", quotes and excerpts from Putin's speeches, many of which are catchphrases and aphorisms well known in Russia, but which often baffled interpreters. [1] [2]
Michele A. Berdy in an article in The Moscow Times described Putin's speech as follows: "Not a bad speaker. No misplaced stresses or other deviations from the strict Russian grammatical norms. No rambling or unclear thoughts. Good diction, punchy delivery, well-constructed speeches." In his speeches he often used folk sayings and criminal slang. She wrote that journalists used to wait eagerly for Putin's press conferences for his new "Putinisms". She noted that by 2018 the informality of Putin's speech had disappeared. [2]
In his analysis of Putin's language, Michael Gorham remarks on moderate "oratorial prowess" of Putin compared to, e.g., that of Anatoly Sobchak or Vladimir Zhirinovsky. Gorham classified the public images delivered by Putin's speeches into that of "technocrat", "businessman", " silovik ", "simple man", and "patriot". He concludes that Putin's charisma lies in his ability to combine these verbal images and manipulate with them to evoke sympathy from various strata of the population of Russia. [1]
Putin has produced a number of popular aphorisms and catch-phrases, known as putinisms. [4] Many of them were first made during his annual Q&A conferences, where Putin answered questions from journalists and other people in the studio, as well as from Russians throughout the country, who either phoned in or spoke from studios and outdoor sites across Russia. Putin is known for his often tough and sharp language. [4]
Notable putinisms include: [5]
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