WAQZ was the alternative rockFMradio station in the Cincinnati, Ohio area for the most part of 15 years, from 1991 to 2006. Throughout its history, the station was broadcast at 107.1 FM from 1991 to 1998, and it was broadcast at 97.3 FM from 2000 to 2006.
The station was known as Channel Z from 1993 to 1998 and again from 2000 to 2003, New Rock 97.3 from 2003 to 2005, and finally 97.3 Everything Alternative in 2006. WAQZ went off the air on November 9, 2006, replaced by another alternative rock station, WSWD, from 2006 to 2009.
Channel Z at 107.1 FM
The independently owned WOXY (97X), based in Oxford, Ohio, was the first alternative station in the region, as it launched in 1983. However, WOXY's signal did not serve the entire Cincinnati area, so some listeners could not pick up the signal. In the early 1990s, as bands like Nirvana, Pearl Jam, Stone Temple Pilots, and Green Day dominated the music scene, there was an increasing demand for a higher-powered alternative station to serve all of Greater Cincinnati.
In early 1993, Jacor Communications, now Clear Channel, would eventually answer this demand. In 1991, WRBZ changed its call letters to WAQZ. The station was called 'The Heat' and carried a satellite-fed top 40 format (there were no local jocks on air). Jacor Communications, who at the time also owned the market's long time album-oriented rock station WEBN, wanted to compete with new rival Z-Rock, at 96.5, a satellite-fed hard rock station based out of Dallas, TX. Jacor purchased the station in late 1991 and flipped formats to a locally programmed hard rock format. The name was changed to the 'Power Pig'. There were no on-air personalities, only voice overs and jocks from WEBN would do rock reports which would air occasionally. The voice-overs which aired often took aim at Z-Rock and jocks from other local stations, one being Mark Sebastion, who at the time was at Top 40 station Q102. Jacor would eventually succeed in its mission to wipe out competitor Z-Rock, as they went off the air in September 1992, switching to a country format, leaving the Power Pig the only hard rock station, other than sister WEBN. In the spring of 1993, in the wake of a changing music scene and the decline in popularity to the station's hair-metal rock format, Jacor flipped the format and the 'Power Pig' name and switched to a new alternative format called Channel Z.[1]
According to Cincinnati CityBeat, Channel Z offered an "exciting lineup of real music and real music information."[2] The tagline for Channel Z at 107.1 FM was "The New Music Revolution," and the station was centered on alternative music. This format lasted for seven years.
The alternative format on 107.1 FM was in trouble by 1998. On August 11, 1998, the format of WAQZ at 107.1 FM flipped from alternative to top 40.[1] The station's on-air staff and announcers began referring to the station as simply 107 FM and acknowledged that the alternative format was discarded.[2]
Finally, on September 29, 1998, at 5 PM eastern time, WAQZ at 107.1 FM played its last song, "Closing Time" by Semisonic. Immediately after the song ended, WAQZ became KISS 107 FM, with new call letters WKFS, and permanently switched to the top 40 format.[1]
Channel Z at 97.3 FM
Throughout the rest of 1998, 1999, and early 2000, Oxford's 97X was again the only alternative music offering in the entire Greater Cincinnati region, leaving many potential listeners of alternative music out of the signal's range.
On April 3, 2000, Infinity Broadcasting, now known as CBS Radio, picked up where Jacor Communications left off in 1998 by re-introducing WAQZ as Z97.3 at 97.3 FM, replacing the former classic rock station on that frequency, WYLX. Before the station debuted, "Bawitdaba" by Kid Rock was played continuously for about three days, as part of a stunt.[3] Many fans around the Cincinnati area began referring to the station as the new Channel Z, and after a couple of weeks, the station officially changed its name from Z97.3 to Channel Z.[1] The lineup of On-Air Talent during this time was Shea Maddox, "Smokin" Sean O'Brien, Jimmy "The Weasel", Kevin "The Stupid Intern" & Rick Jamie (Also Program Director).
In 2001, WAQZ began broadcasting Howard Stern's morning radio show, which significantly increased its ratings.[1] Later, the station would also pick up syndication of Loveline at night, which previously aired in Cincinnati on WEBN.
New Rock 97.3
On March 4, 2003, WAQZ received a new name, New Rock 97.3.[1] The station also received a higher capacity broadcasting tower. Most of the on-air staff at the station survived the switch. The new name was chosen to place more focus on the frequency itself, allow the station to include "more cuts, and go deeper with artists," and put the format of the station in its name. All of these steps were taken to attract more listeners.[4]
The early criticism of WAQZ, which targeted its mainstream rock playlist, was eventually addressed by Infinity Broadcasting in 2003 and 2004. At this time, more experimental bands such as Modest Mouse, Franz Ferdinand, and The Killers reached high rotation.[4]
The format of WAQZ remained the same until December 16, 2005, when Howard Stern signed off from FM radio to make the move to Sirius Satellite Radio. After his final broadcast, WAQZ played "Train In Vain" by The Clash.
97.3 Everything Alternative
Immediately after "Train In Vain", WAQZ announced its new name, 97.3 Everything Alternative.[1] The premise of the modified format was to have a "shuffle" of alternative music, similar to that of an iPod. Most of the on-air staff and music played on WAQZ remained the same. However, some deeper cuts and lesser known songs from the 1980s and 1990s were added to the existing playlist.
At the beginning of January 2006, WAQZ began syndicating Rover's Morning Glory to replace Howard Stern in the morning. Throughout the next eleven months, WAQZ continued to expand its on-air playlist and remained "on shuffle" for the most part, although it also featured live DJs, some requests, and countdown shows.
Despite the attempt to save WAQZ's alternative format with the "on shuffle" premise, the station ultimately could not survive. Some listeners predicted the demise of the format as early as 2005, when alternative stations in New York City, Philadelphia, Miami, Seattle, Baltimore, and Washington D.C. all switched to other formats.[5]
For the alternative stations that remained, WAQZ included, Howard Stern's show may have been the only thing keeping the format on the air. As a 2005 article in Billboard Radio Monitor explained, "Infinity will likely flip more stations from alternative to another format to coincide with Howard Stern's January 2006 exit."[6] Although WAQZ kept its alternative format through most of 2006, the end was approaching.
The end of WAQZ
On August 21, 2006, Entercom Communications bought WAQZ, along with several other stations, from CBS Radio. On October 30, 2006, Entercom abruptly fired the entire on-air staff at WAQZ, including "Razor", Jimmy "The Weasel", "Notorious", Miss Sally, and others.[7]
On November 2, 2006, Entercom's plans became clear. A new alternative station would launch at 94.9 FM, while WYGY would be moved to 97.3 FM. WYGY was formerly "The Star", located at 96.5 FM and owned by Cumulus Media, but was traded to Entercom in exchange for WGRR. Entercom would re-launch WYGY on 97.3 as "The Wolf", a top 40country station, in order to appeal to a younger demographic than its other country station, WUBE ("B-105").[8]
Approximately two years after WAQZ signed off, in November 2008, WSWD ("94.9 The Sound") and WYGY ("97.3 The Wolf") swapped frequencies, returning the alternative rock format to the 97.3 FM frequency that had been home to WAQZ. This event transformed WSWD into "97.3 The Sound," an alternative format station that remained on the air until May 2009 when it was replaced with WREW "Rewind 94.9," and WYGY "The Wolf" again returned to 97.3 FM.
Meanwhile, an active rock format station, WFTK ("96 Rock"), launched in the Cincinnati market in December 2007. Following the end of WSWD in May 2009, WTFK refined its format to lean more heavily toward the alternative rock that WSWD played. Similarly, one of the modern AC stations in Cincinnati relaunched itself in 2009 as WNNF ("Frequency 94.1") and began to lean toward an adult album alternative format, picking up the other half of WSWD's former playlist.
See also
WREW ("The Sound"), the alternative radio station in Cincinnati, Ohio, from 2006 until 2009
WFTK ("96 Rock"), an active rock station in Cincinnati, since 2007, similar in some ways to WAQZ
WOXY ("97X"), the alternative station from Oxford, Ohio, at 97.7 FM until 2004, and online since
WYGY ("The Wolf"), the country station that replaced the 97.3 FM signal in 2006 and again in 2009
WKFS ("KISS 107"), the top 40 station that has broadcast at 107.1 FM since 1998
WOXY.com was a modern rock internet radio station based in Oxford, Ohio, and later Austin, Texas. WOXY.com relied mainly on its own website to reach its listeners. WOXY.com programming at one time was also available at lala.com and WVXU HD Radio.
KITS is a commercial radio station in San Francisco, California. Owned by Audacy, Inc., it broadcasts an alternative rock radio format known as "Live 105". The studios and offices are co-located with formerly co-owned KPIX-TV on Battery Street in the North Beach district of San Francisco.
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KNX-FM is a commercial radio station in Los Angeles, California, United States. The station is owned by Audacy, Inc. and airs an all-news radio format in a full-time simulcast with KNX. The station has studios at the intersection of Wilshire and Hauser Boulevards in the Miracle Mile district of Los Angeles, and the transmitter on Mount Wilson.
WEBN – branded as 102-7 WEBN – is a commercial mainstream rock radio station licensed to Cincinnati, Ohio, serving Greater Cincinnati. Owned by iHeartMedia, WEBN serves as the FM flagship for the Cincinnati Bengals Radio Network; and the home of radio personality Christopher "Kidd Chris" Foley. The WEBN studios are located in Cincinnati, as is the station transmitter. Besides a standard analog transmission, WEBN broadcasts over three HD Radio channels, and is available online via iHeartRadio. WEBN-HD2 simulcasts over local translators W264BW Norwood (100.7 FM) and W292CO Middletown (106.3 FM), while WEBN-HD3 simulcasts over W272BY Cincinnati (102.3 FM).
WOXY is a radio station licensed to Mason, Ohio as part of the Cincinnati and Dayton, Ohio markets. Nicknamed La Mega 97.7, the station broadcasts a Spanish variety music format, playing a mix of Spanish pop and rock, regional Mexican, and tropical Latin music. La Mega is the first and, at present, only FM radio station in the Cincinnati and Dayton, Ohio markets broadcasting primarily in Spanish.
KHMX – branded Mix 96.5 – is a commercial hot adult contemporary radio station in Houston, Texas. It is owned by Audacy, Inc. and serves the Greater Houston metropolitan area. The KHMX studios are located in Houston's Greenway Plaza district, while the station transmitter is located in the Houston suburb of Missouri City. In addition to a standard analog transmission, KHMX broadcasts using HD Radio technology, and is available online via Audacy.
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Free FM was a short-lived, mostly-talk-radio format and brand name for eleven FM CBS Radio stations in the United States, and was created because of Howard Stern's departure to Sirius Satellite Radio in January 2006. Free FM was given its name to highlight that its stations broadcast free-to-air, instead of requiring a subscription fee like satellite radio services. Launched on October 25, 2005, Free FM was phased out over the course of 2007, with the final station using it, KLSX, dropping the brand in November 2008.
KNDD is a commercial radio station in Seattle, Washington. It is owned by Audacy, Inc. and airs an alternative rock radio format. Its studios are located on Fifth Avenue in Downtown Seattle. The station broadcasts with an effective radiated power (ERP) of 68,000 watts. It transmits from a tower 707 meters (2,320 ft) in height above average terrain (HAAT) near Issaquah, Washington, on Tiger Mountain.
WGRR is a commercial FM radio station licensed to Hamilton, Ohio, and serving the Cincinnati metropolitan area. It broadcasts a classic hits radio format and is owned by Cumulus Media. Its studios and offices are on Montgomery Road in Norwood, Ohio, using a Cincinnati address.
KIOZ is a commercial radio station that is licensed to San Diego, California. The station is owned by iHeartMedia, Inc. and broadcasts a mainstream rock music format. KIOZ's studios are located in San Diego's Serra Mesa neighborhood on the northeast side, and the transmitter is located in La Jolla.
WREW is a commercial FM radio station licensed to Fairfield, Ohio, and serving the Cincinnati metropolitan area. The station broadcasts an adult contemporary radio format and is owned by Hubbard Broadcasting. The studios and offices are on Kennedy Avenue, in the Oakley neighborhood of Cincinnati where they have been since August of 2021.
WOCL is a commercial radio station, licensed to DeLand, Florida, and serving Greater Orlando and Central Florida. It is owned by Audacy, Inc., and airs a classic hits radio format, focusing on the hits from the 1980s but with some 90s and 2000s titles as well. The radio studios and offices are on Pembrook Drive in Maitland.
WSUN is a commercial FM radio station, licensed to Holiday, Florida, and serving the Tampa Bay Area. The station is owned by Spanish Broadcasting System, and airs a Spanish contemporary hits format branded as "El Zol 97.1". The transmitter site is off Dartmouth Drive in Holiday.
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WYGY is a radio station broadcasting a gold-based country music format. Licensed to the suburb of Fort Thomas, Kentucky, it serves the Cincinnati, Ohio metropolitan area. It first began broadcasting in 1993 under the call sign WAAR. The station is currently owned by Hubbard Broadcasting. Its studios have been located in the Oakley area of Cincinnati since August 2021, and the transmitter site is in Finneytown, Ohio.
WFTK is a commercial FM radio station licensed to Lebanon, Ohio, and serving the Cincinnati metropolitan area. It is owned by Cumulus Media and broadcasts an active rock radio format, known as "Cincinnati's Pure Rock." The studios and offices are on Montgomery Road in North Cincinnati.
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KSON is a commercial radio station licensed to San Diego, California. Owned by Audacy, Inc., the station broadcasts a country music format.
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