WLCC

Last updated
WLCC
Simulcast of WTBN, Pinellas Park
Broadcast area Tampa Bay Area
Frequency 760 kHz
BrandingFaith Talk
Programming
Format Christian radio
Affiliations SRN News
USA Radio Network
Ownership
Owner
History
First air date
1988 (1988)
Former call signs
  • WJCZ (1986)
  • WEND (1986–1993)
  • WBDN (1993–1999)
Call sign meaning
"La Classica" [1]
Technical information
Facility ID 71212
Class B
Power 10,000 watts day
1,000 watts night
Transmitter coordinates
 28°1′29.00″N82°17′2.00″W / 28.0247222°N 82.2838889°W / 28.0247222; -82.2838889
Translator(s) 104.3 W282CI (Tampa)
Links
Webcast Listen live
Website letstalkfaith.com

WLCC (760 AM) is a radio station broadcasting a Christian radio format, simulcasting WTBN. Licensed to Brandon, Florida, United States, it serves the Tampa Bay area. WLCC is owned by Salem Media Group.

Contents

History

The station began broadcasting in 1988 under owner Bruce Micek's Asti Broadcasting using the call letters WEND and was the flagship station of the Sun Radio Network. In 1993 the station was sold to Sonny Bloch's Bloch Broadcasting and call letters changed to WBDN the station then broadcast significant blocks of brokered business programming from the Financial Broadcasting Network. [2] In 1996 Spanish broadcaster Alfredo Alonso's Mega Broadcasting purchased the station for $1.75 million (later renamed Mega Communications) turning the station into a Spanish Tropical format called Mega 760. Since then the station has adopted different formats including Regional Mexican and Spanish oldies.

Mega Communications donated WLCC to the Washington, DC-based Minority Media & Telecom Council (MMTC) in December 2008.

Logo as "Radio Luz" WLCC RadioLuz104.3-760 logo.png
Logo as "Radio Luz"

On May 31, 2012, the MMTC sold WLCC to Salem Communications for $1.15 million, with the intent to reformat the station with a Spanish Christian format under the Radio Luz branding. [3] The transaction was consummated on August 31, 2012.

The station broadcasts with 10,000 watts during the day and 1,000 watts at night, nulled towards the southeast by day to protect West Palm Beach's WEFL, and directional towards the southwest at night, to protect Detroit's WJR.

On July 25, 2019, Salem Media Group agreed to sell WLCC, WWMI as well as WKAT and WZAB in the Miami market to Immaculate Heart Media, Inc. for more than $8.2 million. [4] [5] Salem Media Group repurchased WLCC and translator W282CI from Relevant Radio for $600,000 effective February 15, 2022; [6] Relevant Radio continues to own WWMI. [7]

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References

  1. ↑ "Call Letter Changes" (PDF). The M Street Journal. May 19, 1999. Retrieved October 13, 2022.
  2. ↑ Sonny Bloch radioyears.com
  3. ↑ Radio Insight: "WLCC Tampa Sold to Salem", May 31, 2012.
  4. ↑ "Application for Consent to Assignment of Broadcast Station Construction Permit or License". CDBS Public Access. Federal Communications Commission.
  5. ↑ Venta, Lance. "Immaculate Heart Media Acquires Four In Miami & Tampa From Salem", Radio Insight. July 29, 2019. Retrieved November 23, 2019.
  6. ↑ Venta, Lance (December 10, 2021). "Station Sales Week Of 12/10". RadioInsight. Retrieved October 13, 2022.
  7. ↑ "Deal Digest: Salem's Latest Deal Adds To Its Tampa Market". Inside Radio. December 9, 2021. Retrieved October 13, 2022.


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