WLCX (AM)

Last updated

WLCX
Broadcast area La Crosse
Frequency 1490 kHz
BrandingThe Eagle 1490
Programming
Language(s) English
Format Progressive talk
Affiliations ABC News Radio
Ownership
Owner
  • Sage Weil and Michael Crute
  • (Civic Media, Inc.)
History
First air date
 1947
Former call signs
  • WLCX (1947–1956)
  • WLDL (1956–1957)
  • WLCX (1957–1983)
  • WLXR (1983–1988)
  • WLFN (1988–2020)
  • WLXR (2020–2023)
Technical information [1]
Licensing authority
 FCC
Facility ID 7056
Class C
Power 1,000 watts unlimited
Transmitter coordinates
 43°49′42.00″N91°14′27.00″W / 43.8283333°N 91.2408333°W / 43.8283333; -91.2408333
Links
Public license information
Webcast Listen Live
Website lacrosseeagle.com

WLCX (1490 kHz) is an AM radio station broadcasting a progressive talk format. Licensed to La Crosse, Wisconsin, United States, the station serves the La Crosse area. The station is currently owned by Sage Weil and Michael Crute, through licensee Civic Media, Inc. [2] WLCX broadcasts from studios on Fourth Street in Downtown La Crosse.

Contents

History

On June 20, 1947, WLCX began broadcasting on 1490 kHz with 250 watts of power. On July 1, 1947, it became an ABC affiliate. The station was owned by Bermac Radio, Inc. [3]

Logo as "Today's Talk 1400" WLFN Today'sTalk1490 logo.png
Logo as "Today's Talk 1400"

The station changed its call sign to WLDL on November 19, 1956, back to WLCX on April 21, 1957, and then to WLXR on July 7, 1983. On December 16, 1988, the station changed its call sign to WLFN, to reflect "Fun 1490" and the Oldies format. [4] WLFN previously had an adult standards format and featured programming from CNN Radio and Dial Global's America's Best Music format. As an adult standards station, the station's programming switched to a holiday music format from Thanksgiving Day through Christmas. On July 1, 2012, WLFN switched formats from adult standards to talk, with the branding "Today's Talk 1490". [5]

On July 31, 2020, Magnum Communications closed on the purchase of WLFN from Mississippi Valley Broadcasters, LLC, along with sister stations KQEG and WQCC, for $1.4 million. On August 1, 2020, WLFN changed its format back to oldies, branded as "Eagle 1490". [6] The station changed its call sign back to WLXR on August 7.

On May 14, 2023, the station changed its call sign to WLCX. Two days later, Magnum Communications consummated the sale of WLCX, two sister stations, and four translators to Civic Media for $3.65 million. On June 5, 2023, the station dropped oldies for progressive talk. [7]

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References

  1. ↑ "Facility Technical Data for". Licensing and Management System. Federal Communications Commission.
  2. ↑ "WLCX Facility Record". United States Federal Communications Commission, audio division.
  3. ↑ "New WLCX at La Crosse Becomes ABC Affiliate" (PDF). Broadcasting. July 14, 1947. Retrieved October 3, 2014.
  4. ↑ "WLCX Call Sign History". United States Federal Communications Commission, audio division.
  5. ↑ LaCrosse's Station for Today's Talk www.1490wlfn.com. Accessed June 27, 2012
  6. ↑ "Magnum la Crosse Update with One More Flip; Making Five in the Market".
  7. ↑ Civic Media Launches Talkers in Eau Claire, La Crosse & Racine/Kenosha Radioinsight - June 5, 2023
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