WWVV (FM)

Last updated

WWVV
Broadcast area Bay County, Florida
Frequency 105.9 MHz
Branding105.9 The Wave
Programming
Format Adult hits
Ownership
Owner JVC Broadcasting
WWLY, WYOO, WYYX
History
First air date
1985-04-21 (as WLVV at 106.3)
Former call signs
WLVV (1985–1987)
WILN (1988–2025)
Former frequencies
106.3 MHz (1985–1988)
Call sign meaning
similar to "wave"; also similar to callsign of similarly-formatted WWAV
Technical information [1]
Licensing authority
FCC
Facility ID 4125
Class C2
ERP 50,000 watts
HAAT 117 meters
Links
Public license information

WWVV (105.9 FM, "105.9 The Wave") is a US commercial radio station located in Panama City, Florida. WWVV airs a variety hits music format. The station is an affiliate of the Tampa Bay Buccaneers radio network.

Contents

History

WILN first went on the air on April 21, 1985, at 9:20 AM with a small 6 kW signal on 106.3 MHz as WLVV "Love-FM", a Soft AC station geared toward women between 25 and 54. Due to reception issues and below-average ratings, the format went off-air in the afternoon of October 31, 1987.

In the name of "bringing the fun back to radio", owners Jim and Bertie Broaddus revamped the station, and "Island 106" (with a new callsign, WILN), came into being on November 2, 1987. Originally, WILN played a classic rock format, directly competing with WFSY. In 1989, WILN upgraded to 50 kW and moved to its current 105.9 frequency. Over the next year, the format evolved from classic rock to a Rock-leaning Top 40 format, eventually shifting completely to the Mainstream Top 40/CHR format that has continued since 1990, competing against WPFM.

Since the sale of competitor WPFM to Educational Media Foundation in 2018, WILN has been the Panama City market's only Top 40/CHR radio station.

WILN and its sister stations WYYX, WYOO, and WWLY were sold to JVC Broadcasting in June 2025. [2]

On September 22, 2025, WILN dropped the Top 40/CHR format and began stunting with commercial and TV jingles as "Jingle 105.9". By the end of the month, the station had temporarily returned to the CHR format, but with no branding and an incredibly reduced, borderline looped playlist. [3] On October 10, the station finally flipped to adult hits as "105.9 The Wave", mirroring a similarly-branded format ran at JVC-owned WWAV in Fort Walton Beach, to the point of adopting a similar callsign of WWVV to match. [4]

NewIsland106.jpg

References

  1. "Facility Technical Data for WWVV". Licensing and Management System. Federal Communications Commission.
  2. JVC Broadcasting Acquires Magic Broadcasting Panama City
  3. WILN Starts Jingling Radioinsight - September 22, 2025
  4. 105.9 The Wave Crashes into Panama City

30°19′42″N85°41′22″W / 30.3283°N 85.6894°W / 30.3283; -85.6894