The album was first teased on social media with an image of morse code indicating Loreen's return. Subsequent posts referred to locations around European cities including London, Paris and Berlin. On 20 January 2026, the digital projections were shown at specific locations. On 21 January, the album was officially announced and pre-orders became available with three cover variants "Day", "Dusk" and "Midnight". [2] [3]
On 24 January, Loreen appeared on Star Academy and performed both "Tattoo" with one of the contests and "Feels Like Heaven". [4]
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