Background and release
On 8 September 2015,"Echoes" was uploaded to Jada's SoundCloud account for free download,prior to the announcement of Young Fire,Old Flame. [7]
The mixtape release was preceded by a joint Fire in the Booth freestyle segment on Charlie Sloth's BBC Radio 1Xtra show on 12 December 2015,during which host Charlie Sloth praised Wretch for delivering "the hardest verse [the show] has ever had". [8] Noisey's Joe Zadeh said of the freestyle that it was "like watching Macklemore Jekyll and Hyde himself into Kendrick for an evening",considering that Wretch's commercial singles are "soft as trifle". [8]
A video for a live version of the mixtape's title track,"Young Fire,Old Flame",premiered on Link Up TV on 14 December 2015 as the first offering from the project. [1] [9] This was followed by a video for "Hulk Hogan" two days later on the same channel, [2] and the full mixtape was released for free download via mixtape sites on 18 December 2015. This was followed by a live version of "GMO",performed on Not For The Radio on 22 December. [3] A video for "The 15th" was,appropriately,released on 15 January 2016 on the Link Up TV channel. [4] The mixtape's fifth single,"Gift to You",was accompanied by a video,released on 26 February 2016. [5]
"Young Fire" represents Avelino and the youth of the UK rap scene,whereas "Old Flame" represents Wretch and his previous successes in the industry. The two rappers changed their Twitter display names to Young Fire and Old Flame respectively to promote the mixtape's release.
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