The 11th edition of the Tanzania Music Awards took place at the Diamond Jubilee Hall in Dar es Salaam, on Friday 14 May 2010. [1] The event was anchored by Jokate Mwegelo. [2] Bongo Flava singer Diamond Platnumz was the big winner of the night with three awards out of four nominations, which is a remarkable result for a newcomer.
Winners are in bold text.
As it is in other countries, the music in Tanzania is constantly undergoing changes, and varies by location, people, settings and occasion. The five music genres in Tanzania, as defined by BASATA are, ngoma, dansi, kwaya, and taarab, with bongo flava being added in 2001. Singeli has since the mid-2000ss been an unofficial music of uswahilini, unplanned communities in Dar es Salaam, and is the newest mainstream genre since 2020.
Tanzanian Hip-hop, which is sometimes called Bongo Flava by many outside of Tanzania's hip hop community, encompasses a large variety of different sounds, but it is particularly known for heavy synth riffs and an incorporation of Tanzanian pop. There is some debate over whether Bongo Flava, which has emerged as a defined pop movement, can really still be qualified under the overarching term "hip hop" and not a movement unto itself, when it is beginning to develop a distinctive sound that differs from hardcore rap or, for example, the Maasai Hip hop of X Plastaz, who use the tradition of the Maasai tribe as the focal point for their sound and style. Tanzanian hip hop influenced the sound of the Bongo Flava genre. While Tanzanian hip hop retains many of the elements found in hip hop globally in terms of sound and lyricism, Bongo flava, derived from the Swahili word "ubongo", incorporates hip hop, Indian filmi, taraab, muzik wa dansi, and dancehall beats. It all began in the 1980s when Tanzanian teenagers were really interested in the American hip hop scene. At first, they took American beats and rapped to them. As the youth rapped, the hip hop in Tanzania began to develop into a mix of traditional and localized hip hop scene. As a result, it began a wave of interest from other people in Eastern Africa.
The 12th edition of the Tanzania Music Awards took place at the Diamond Jubilee Hall in Dar es Salaam, on Saturday March 26, 2011. Bongo Flava artist 20 Percent was the big winner of the night with five trophies out of seven nominations. The artist himself was not present and he was represented by his producer Man Water. Winner Lady Jaydee was also absent during the Award ceremony and a fan collected the two awards on her behalf. The artist later stated she had not received an invitation for the event. Singer Diamond Platnumz, who won three awards in the 2010 Tanzania Music Awards was nominated in four categories, although he was among those who left empty-handed.
The 13th edition of the Tanzania Music Awards took place at the Mlimani City Conference Center in Dar es Salaam, on Saturday 14 April 2012. The event was anchored by Vanessa Mdee and Millard Ayo. The nominees were announced on 8 February 2012 with Bongo Flava artist Diamond Platnumz topping the list with seven nominations. Two days after the list was released, four-time nominee Dully Sykes announced his withdrawal from the event. He stated 'it does not contribute to my growth whatsoever, and this contest is full of lies'. After leaving the 2011 Tanzania Music Awards empty-handed, Diamond Platnumz made a return by winning three awards, including Best Male Artist and Best Video.
Emmanuel Mkono, known by his stage name Nahreel, is a Tanzanian Afro beats / Dancehall recording artist and record producer. He is the founder and current CEO of The Industry Studios. Nahreel is a co-founder and member of the music group Navy Kenzo. He has produced albums for and overseen the careers of many rappers and singers, including Vanessa Mdee, Joh Makini, Diamond Platnumz, Nikki wa pili, Navy Kenzo, Izzo Biznes, Gnako, K.O, Roma Shrekeezy., He is credited as a key figure in the popularization of English rap in Tanzania.
Nasibu Abdul Juma Issack, popularly known by his stage name Diamond Platnumz, is a Tanzanian bongo flava recording artist, dancer, philanthropist and a businessman of Ha heritage. He is the founder and CEO of WCB Wasafi Record Label, Wasafi Bet and Wasafi Media. Diamond has gained a massive following in East and Central Africa. He became the first Africa-based artist to reach a combined total of one billion views on YouTube.
Abdulaziz Abubakar Chande ,, is a Tanzanian singer-songwriter and rapper. He was born in Dar es Salaam and raised in Ngarenaro ward in the city of Arusha located in the Arusha Region. He is currently based in Dar es Salaam.