333 (Bladee album)

Last updated

333
Bladee 333 album art.jpeg
Studio album by
Released16 July 2020
Genre Cloud rap
Length37:16
Label Year0001
Producer
Bladee chronology
Exeter
(2020)
333
(2020)
Good Luck
(2020)

333 is the fourth studio album by the Swedish rapper Bladee. A surprise album, it was released by Year0001 on 16 July 2020. It is Bladee's second release of 2020, following April's Exeter. It was produced by Whitearmor with contributions from a variety of record producers, including Gud and Joakim Benon. Its title is a reference to the holy number 3, which is a recurring theme in Drain Gang's music. 333 is a cloud rap album that explores themes of introspection and love, and contains upbeat instrumentals. It charted in Scotland and the United Kingdom, and received a lukewarm review from Anthony Fantano, who considered it an improvement over Bladee's previous work.

Contents

Background and composition

Bladee released his third studio album Exeter on 8 April 2020, [1] to positive reviews from Pitchfork and laut.de . [2] [3] It contained two guest appearances from longtime collaborator Ecco2K, though 333 contains no guest appearances. [4] 333 was executive produced by fellow Drain Gang member Whitearmor. [5] It was also produced by Whitearmor with contributions from Gud, Joakim Benon, Lusi, and Mechatok. [6] The album's title is a reference to the holy number 3, which is a recurring theme in Drain Gang's music. [7]

333 was classified as cloud rap by Jordan Darville from The Fader [5] and Anthony Fantano. [8] Fantano said it also pulls from ambient pop and art pop. [9] Ben Vassar of The Michigan Daily called it "hyperpop-adjacent". [10] It explores themes of introspection and the depths of toxic love, and contains moments of melancholy that are hidden by upbeat instrumentals. [11] [12] The album also builds a soundscape of toxic love with a state of self-hatred. [11] Darville wrote that "Bladee sounds simultaneously dazed and effervescent with his rambling raver flow". [5] Fantano said the album "sounds like the next step in a stylistic shift for Bladee". [13] The Boar's Max Gentleman described "Keys to the City" and "100s" as containing "Microsoft error noise style bass" and a "haunting delivery". He also described "Innocent of All Things" as having a catchy hook, "Reality Surf" having "druggy meditations", and the "percussive hits contrasting the emotional resignation" of "Oh Well". [14]

Release and reception

Professional ratings
Review scores
SourceRating
The Needle Drop 6/10 [15] [a]

333 was released as a surprise album on 16 July 2020, by Year0001. [4] Its album cover was created by the English artist Claire Barrow. [4] [10] "Reality Surf" received an Animal Crossing -like music video that was directed by Bladee and animated by Nam Mac. [17] [18] "Only One" also received a music video. [12] Fantano felt that the production on 333 was less experimental compared to the production on Exeter, [19] but that 333 accomplished Bladee's core blissful sound more effectively compared to his other records. [20] Li thought that "Innocent of All Things", "It Girl", and "Valerie" were standout tracks. [12]

Track listing

All tracks are written by Benjamin Reichwald and Ludwig Rosenberg, except where noted. All tracks are produced by Whitearmor, except where noted.

No.TitleWriter(s)Producer(s)Length
1."Wings in Motion"
 2:24
2."Don't Worry"  2:19
3."Keys to the City"  2:27
4."Hero of My Story 3style3"  1:59
5."100s"  2:27
6."Mean Girls"  2:27
7."Innocent of All Things"  2:09
8."Reality Surf"
  • Whitearmor
  • Gud
2:04
9."Noblest Strive"
  • Reichwald
  • Rosenberg
  • Timur Tokdemir
  • Whitearmor
  • Mechatok
2:15
10."It Girl"  2:16
11."Oh Well"
  • Reichwald
  • Rosenberg
  • Luis Cano
  • Whitearmor
  • Lusi
2:28
12."Valerie"  2:40
13."Finder"  1:44
14."Extasia"  2:21
15."Only One"
  • Reichwald
  • Rosenberg
  • Benon
  • Whitearmor
  • Benon
2:29
16."Swan Lake"  2:57
Total length:37:26

Personnel

Credits adapted from the Year0001 website. [21]

Charts

Chart performance for 333
Chart (2023)Peak
position
Scottish Albums (OCC) [22] 89
UK Independent Albums (OCC) [23] 28

Release history

RegionDateFormat(s)LabelEditionRef.
Sweden16 July 2020 Year0001 Original [24]
  • United Kingdom
  • Europe
  • United States
1 September 2023
Reissue [25]

Notes

  1. Specifically, Fantano rated the album a "strong 5 to a light 6". [16]

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  25. 333 (LP). Bladee. Sweden: Year0001. 1 September 2023. YR0115LP.{{cite AV media notes}}: CS1 maint: others in cite AV media (notes) (link) CS1 maint: year (link)