Ecco2K | |
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Birth name | Zak Arogundade Gaterud |
Born | 1994or1995(age 28–29) [1] Stockholm, Sweden |
Genres | Cloud rap |
Occupation(s) | Designer, visual artist, singer, rapper |
Years active | 2013–present |
Labels |
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Zak Arogundade Gaterud (born 1994or1995), known professionally as Ecco2K, is a Swedish-British designer, visual artist, singer, and rapper. He founded Drain Gang with childhood friends Bladee, Thaiboy Digital and Whitearmor in 2013. Having experience with graphics software since he was 5, Arogundade founded the band Krossad with Bladee, his then-classmate, in 2004. Three years later, he founded his first fashion brand, Alaska, and later joined the Swedish shoe brand Eytys. Over the next decade, Ecco2K appeared on albums with Drain Gang and directed music videos before releasing his debut solo studio album, E , in 2019. He went on to release EP PXE in 2021 and Crest in 2022, the latter with Bladee. Arogundade is known as a private and secretive person, and has incorporated queer themes in his work.
Zak Arogundade Gaterud [2] was born in Stockholm, Sweden, in 1994or1995. [1] His mother is a Swedish makeup artist, while his father is a British graphic designer, writer, and architect of Nigerian heritage. [3] Arogundade was raised in Stockholm with his mother and in London with his father; [4] he lived briefly in London, being mostly raised in the Hornstull area of Stockholm. [3]
Arogundade had his first experiences with visual art at age 5. His dad gifted him a graphics software and taught him how to use it. [1] [3] At the time, Arogundade liked to create covers and logos for nonexistent music and bands. [3] His interest for graphic design later expanded to include illustration and photography. [3] In 2004, he became classmates with Benjamin Reichwald (Bladee) and founded the punk-oriented project Krossad ("crushed" in Swedish) the same year. [1] [3] They released a demo CD in 2007, which was subsequently ripped and uploaded online. [5] That same year, Ecco2K created his first fashion label, Alaska, a streetwear brand. Although he was only 16-years-old, he managed to do that by talking online with Chinese factory managers who didn't know of his age. [1] [3] This experience led him to join Swedish sneaker brand Eytys. [3]
In 2013, Arogundade founded the Drain Gang collective, then called Gravity Boys, with childhood friends Bladee, Thaiboy Digital and Whitearmor, [4] adopting the alias Ecco2K since then. [1] Originally part of Smög Boys, the four left and decided to create their own group. [6] The name "Ecco2K" was inspired by the titular character of the Ecco the Dolphin video game series. [7] Drain Gang signed with Year0001 [6] and started regularly collaborating with group Sad Boys and labelmate Yung Lean. [4] [1] [6] The same year, Arogundade became Lean's creative director. [1] Still in 2013, Arogundade started his music career by releasing singles "Bleach", "Hold Me Down Like Gravity", and "Mirage"; [2] "Hold Me Down Like Gravity" received a music video directed by Arogundade himself. [8] In 2015, he released an instrumental EP, Crush Resist. [5] He later appeared on Drain Gang compilation albums D&G (2017) and Trash Island (2019). [2] Arogundade also founded fashion brand g'LOSS, under which he designed Drain Gang merchandise. [1]
In 2017, Arogundade started playing his first solo live sets. [1] The next year, he walked the runway for Alyx Studio at Paris Fashion Week, and served as a panelist for the first "Challenge the Fabric" competition at London Fashion Week. [1] On 27 November 2019, Arogundade released his debut solo studio album, which was also a surprise album, E . To record it, Arogundade had to leave his day job as a designer and photo retoucher at Eytys. [1] [4] It was recorded in Stockholm, Berlin, Los Angeles, London, Falun, and Bangkok, [9] and preceded by singles "AAA Powerline" and "Fruit Bleed Juice", with the latter receiving a music video. [1] The next year, Arogundade toured Europe [10] and released more music videos for E songs: "Peroxide" on 29 January, [10] and "Security!" on 30 July. [11] That year, he also released singles "Girls Just Want to Have Fun" with Bladee on 24 February, [12] and "Pollen" on 17 September, where Arogundade sings in Swedish. [13]
On 31 March 2021, Arogundade released a surprise EP, PXE , fully accompanied by a video from artist and animator Freddy Carrasco. [14] Unlike E, PXE was produced entirely by Arogundade. [15] On 19 January 2022, he released the standalone single "Amygdala" with Bladee. [16] Two months later on the 17th, both released a collaborative studio album, Crest , [17] which was "recorded amongst nature". [18] The Fader staff considered it the 22nd best album of 2022, [19] while Pitchfork included it in their list of "Best Progressive Pop Music" of the year. [20] After the album's release, Arogundade toured worldwide with Drain Gang in their first world tour as a collective. [21]
On 19 April 2024, a collaborative single with Bladee and Thaiboy Digital, "TL;DR", was released. [22] Ecco2K played at the Sydney Opera House on 1 June. [23]
Arogundade is part of Drain Gang, a group of electronic and cloud-rap musicians. [3] Although Drain Gang's music is intimate, the lyrics aren't about the members, but "everyone else". [24] Regarding his work as Ecco2K, Arogundade tried to keep distance between the project and his personal identity: "Ecco is something I do; it's not who I am". [1] Jayson Greene wrote to Pitchfork that, along with Bladee, Arogundade produced dissociation music with "numb disorientation, but with flutey, high, fairy-like voices flitting about the mix". Regarding Arogundade, he said that he "sounds less like a human and more like a pixelated sprite". Greene said, "The immersion in smoother and more hospitable worlds than the real one is everywhere". [7] Writing for the same website, Nadine Smith noted Ecco2K for his "fluttering, almost angelic falsetto". [25] David Crone of AllMusic wrote that, in 2013, Arogundade's style was "rough yet original, combining distant, hollowed-out vocals with cloudy instrumentals and emotive lyricism". Over the decade, Arogundade "embraced technological, forward-thinking sounds taking influence from the rising hyper-pop and hyper-rap subgenres" and, in 2019, his debut album E consolidated his futuristic sound. [2]
Like other members of Drain Gang, Arogundade is a self-taught musician. [24] As a designer and editor, Arogundade directs and edits most of his own music videos, and has directed and edited multiple music videos for others, [1] [3] including Yves Tumor. [6] Commenting on his video work, he said he is "trying to express that there is beauty and magic here, but without putting special effects on it". [26] According to Cassidy George of 032c , Arogundade has increasingly incorporated queer themes into his work, citing Arogundade's feminine presentation in the "Amygdala" music video. George said that the inclusion of these themes increased Drain Gang's LGBT listenership and helped nonbinary, queer, and trans people embrace their own identities. [24]
Arogundade initially tried to maintain his privacy and secrecy. [3] [4] For some time, his Instagram account was private, [4] and he doesn't like to publish much information about himself. [3] He tried to distance himself from his "obsessive" fanbase, [1] finding it strange that he's "such a big part of other people's lives", [3] but found it difficult as, in his words: "I had my phone and my social media hacked by my fans, I've had music stolen and leaked by my fans, and I've had family members contacted". [1] He has been impersonated on Facebook at least twice. [3] Arogundade is particularly known for constantly changing his hairstyle. [3] [8] [9] [25]
Cloud rap is a subgenre of rap that has several sonic characteristics of trap music and is known for its hazy, dreamlike and relaxed production style. Rapper Lil B and producer Clams Casino have been identified as the early pioneers of the style. The term "cloud rap" is derived from its internet origins and ethereal style.
Jonatan Aron Leandoer Håstad, known professionally as Yung Lean, is a Swedish rapper, singer and songwriter. Widely cited as one of the most influential figures in the early cloud rap era, Yung Lean rose to prominence in 2013 with his song "Ginseng Strip 2002", which went viral on YouTube. Later that same year, he released his debut mixtape, Unknown Death 2002, and the following year, he released his debut studio album, Unknown Memory.
Swedish rapper Yung Lean, has released seven studio albums, six EPs and three mixtapes.
Benjamin Reichwald, known professionally as Bladee, is a Swedish rapper, singer, record producer, designer, and member of the artistic collective Drain Gang. Reichwald has released music through the Stockholm record label Year0001 since his debut mixtape Gluee in 2014. In addition to his music, Reichwald creates visual art, which frequently appears as cover art for his releases. Reichwald also serves as the creative director for Yung Lean's clothing line Sadboys Gear.
Eversince is the debut studio album by Swedish rapper and Drain Gang member Bladee. It was released on May 25, 2016 by YEAR0001. The album contains elements of hip hop, R&B, gothic rock, new wave music, and electronic music.
Drain Gang is a Swedish music collective. Consisting of Bladee, Ecco2k, Thaiboy Digital and producer Whitearmor, the group rose to one of the top Swedish music collectives in the mid-late 2010s. They are known for their frequent collaborations with fellow Swedish rapper Yung Lean and producer Gud.
Thanapat Bunleang, better known by his stage name Thaiboy Digital, is a Thai rapper, singer, producer, and fashion designer. Born in Khon Kaen, Thailand, Bunleang moved to Stockholm, Sweden at the age of eight, and is now based in Bangkok. In addition to his solo work, Bunleang is a member of the group Drain Gang.
Exeter is the third studio album by Swedish rapper Bladee. It was released on 8 April 2020 by YEAR0001. The entirety of the project was produced by Gud. In an interview with Spotify, Bladee revealed that the project was recorded over a week-long period while Gud and Bladee had stayed in Gotland, Sweden.
333 is the fourth studio album by Swedish rapper Bladee. It was released on July 16, 2020, by YEAR0001, making it Bladee's second release of 2020, following April's Exeter. 333 is notable among Bladee's discography in featuring no collaborations from fellow Drain Gang members Thaiboy Digital and Ecco2K. The album has been associated with the hyperpop microgenre that rose to popularity in 2020, with one writer describing it as "hyperpop-adjacent".
The Fool is the sixth studio album by Swedish rapper and Drain Gang member Bladee. A surprise album, it was released on 28 May 2021 through Year0001. The track "Inspiration Comes" features fellow Drain Gang member Thaiboy Digital. The entirety of the project was produced by Lusi, although some songs have extra contributions from producers such as Clibbo, Loesoe, Outtatown, Rip, and Rok.
Stardust is the fourth mixtape by Swedish rapper Yung Lean. It was released on 8 April 2022 by the label World Affairs, a sub-label of YEAR0001.
Spiderr is the eighth studio album by Swedish musician Bladee. It was released on 30 September 2022 via Year0001. The album was announced via Bladee's Instagram on 15 September 2022 and along with the announcement, a song and accompanying video directed by Ecco2K "Drain Story" was shared. Spiderr follows Bladee's and Ecco2K's 2022 collaborative album Crest.
Crest is a collaborative studio album by Swedish musicians Bladee and Ecco2K, released on 17 March 2022 through Year0001. It was recorded in Sweden with producer Whitearmor, close to the recording location of the film The Seventh Seal (1957). Crest is a progressive pop album featuring Auto-Tune vocals with lyrics addressing themes of love and friendship, and multiple references to Christianity and heaven. The track "Girls Just Want to Have Fun" was released as a single in 2020. Crest was considered one of the best albums of the year by The Fader and Anthony Fantano and one of the best progressive pop albums of the year by Pitchfork.
E is the debut studio album by Swedish-British singer Ecco2K. A surprise album, it was released on 27 November 2019 through Year0001. Previously known for his work on other people's projects, Ecco2K began working on the album after leaving his day job at Eytys. It was recorded across multiple cities and executive-produced by Gud and Whitearmor. Musically, multiple reviewers noted the album's contrast with Ecco2K's previous works, in addition to its futuristic sound and personal lyrical themes. Reviewers described E as bringing Ecco2K into the spotlight, and The Fader said it was a "standout release" for 2019.
PXE is an EP by Swedish-British singer Ecco2K, released on 31 March 2021 through Year0001.
Good Luck is a collaborative album between Swedish musician Bladee and German producer Mechatok. It was released on 10 December 2020 through Year0001. It was preceded by singles "Drama", released on 30 October, and "God", released on 24 November, both followed by music videos. Bladee said that he wanted to do something more approachable, but still true to his expression. A remix of "Drama" by Charli XCX was released on 28 April 2021 and included on the album's deluxe edition.
Trash Island is a collaborative studio album by Swedish collective Drain Gang, released on 12 September 2019 through Year0001. It is performed by Bladee, Ecco2K and Thaiboy Digital, and produced by Whitearmor, with "Acid Rain" and "You Lose" being co-produced by Mechatok and Lusi, respectively. The song "1:1" features Yung Lean.
Ludwig Rosenberg, professionally known as Whitearmor, is a Swedish music producer, multi-instrumentalist, audio engineer and songwriter. He is best known for being a member of the Swedish music group and artist collective Drain Gang. His musical style has been described as softly textured and fluid.
Legendary Member is the debut studio album by Thai rapper Thaiboy Digital, released on 26 September 2019 through Year0001. The album was recorded with Thaiboy Digital exchanging trips between London and Stockholm, and features Bladee, Ecco2K, and Yung Lean. The album has Gud as executive producer, with Whitearmor, RipSquad and Woesum as co-producers. It was first announced a month before with the release of a single, "Lip Service", featuring Ecco2K, followed by the release of "Nervous" and "IDGAF". A music video for the album's title track was released in October. Thaiboy Digital later toured Australia.
Cold Visions is a studio album by Swedish rapper Bladee, released on 23 April 2024 through Trash Island. A surprise album, Cold Visions was released following Bladee and Yung Lean's collaborative rock album Psykos the previous month.