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The yellow pages are telephone directories of businesses, organized by category rather than alphabetically by business name, in which advertising is sold. The directories were originally printed on yellow paper, as opposed to white pages for non-commercial listings. The traditional term "yellow pages" is now also applied to online directories of businesses.
In marketing, the unique selling proposition (USP), also called the unique selling point, or the unique value proposition (UVP) in the business model canvas, is the marketing strategy of informing customers about how one's own brand or product is superior to its competitors.
Classified advertising is a form of advertising, particularly common in newspapers, online and other periodicals, which may be sold or distributed free of charge. Classified advertisements are much cheaper than larger display advertisements used by businesses, although display advertising is more widespread. They were also commonly called "want" ads, starting in 1763, and are sometimes called small ads in Britain.
An advertising campaign is a series of advertisement messages that share a single idea and theme which make up an integrated marketing communication (IMC). An IMC is a platform in which a group of people can group their ideas, beliefs, and concepts into one large media base. Advertising campaigns utilize diverse media channels over a particular time frame and target identified audiences.
Sky Cable is a cable television service of Sky Cable Corporation in the Philippines. It covers areas across the country with both digital and analog cable services, and it has 700,000 subscribers, controlling 45% of the cable TV market.
Sharon Gamboa Cuneta-Pangilinan is a Filipino actress, singer, television host, and socialite. Regarded as one of the most successful and highest-earning individuals in the Philippine entertainment industry, she has grown into a household name and has been referred to as the "Megastar". Cuneta has starred in over 60 films, hosted over 10 television shows, and recorded over 40 albums. She has held numerous accolades as an actress, host, and recording artist, including multiple FAMAS, MMFF, and Awit Awards.
ABS-CBN Integrated News and Current Affairs, known on-air as ABS-CBN News, is the news and current affairs production and distribution division of ABS-CBN Corporation. It is responsible for the daily news and information gathering and syndication of its news programs. The division is the Philippines largest news gathering and broadcast organisation and broadcasts on cable television, as well as online news through news.abs-cbn.com, which is the top news website in the country, as of November 2021. They are also the largest Filipino news organization internationally. It also maintains different foreign news bureaus and offices through ABS-CBN International, such as in North America, primarily in the United States and Canada; Europe, primarily in the United Kingdom, Hungary, and the Netherlands; Australia; Middle East, primarily in United Arab Emirates; different parts of Asia, such as Japan; and other parts of the world.
Moises R. Espinosa Airport, also known as Masbate Airport, is the airport serving the general area of Masbate City, located in the province of Masbate in the Philippines. It is named for Moises R. Espinosa Sr., a former Representative of Masbate who was assassinated at the airport on March 17, 1989.
Targeted advertising is a form of advertising, including online advertising, that is directed towards an audience with certain traits, based on the product or person the advertiser is promoting. These traits can either be demographic with a focus on race, economic status, sex, age, generation, level of education, income level, and employment, or psychographic focused on the consumer values, personality, attitude, opinion, lifestyle and interest. This focus can also entail behavioral variables, such as browser history, purchase history, and other recent online activities. The process of algorithm targeting eliminates waste.
Andrew Lo Gotianun Sr. was a Filipino businessman and investor. He was best known for running Filinvest Development Corporation, a major Filipino conglomerate which owns most of Filinvest Land, Inc. and East West Banking Corporation. Gotianun also focused on biofuels and has acquired two sugar mills and a plantation. As of 2008, his fortune had decreased sharply to $235 million, a result of the global financial downturn. However, his fortune climbed back to over $1 billion in 2014, according to Forbes.
Social media marketing is the use of social media platforms and websites to promote a product or service. Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers. Most social media platforms have built-in data analytics tools, enabling companies to track the progress, success, and engagement of ad campaigns. Companies address a range of stakeholders through social media marketing, including current and potential customers, current and potential employees, journalists, bloggers, and the general public. On a strategic level, social media marketing includes the management of a marketing campaign, governance, setting the scope and the establishment of a firm's desired social media "culture" and "tone."
Customer to customer markets provide a way to allow customers to interact with each other. Traditional markets require business to customer relationships, in which a customer goes to the business in order to purchase a product or service. In customer to customer markets, the business facilitates an environment where customers can sell goods or services to each other. Other types of markets include business to business (B2B) and business to customer (B2C).
Sky Cable Corporation, doing business as Sky, is a Filipino telecommunications company based in Diliman, Quezon City. A subsidiary of the media conglomerate ABS-CBN, the company offers broadband, cable and satellite television services under the Sky Cable and Sky Direct brands. The company was founded on June 6, 1990 by Benpres Holdings Corporation as Central CATV, Inc.
TV5 Network Inc., commonly known as TV5, is a Philippine media company based in Mandaluyong, with its alternate studios located in Novaliches, Quezon City. It is primarily involved in radio and television broadcasting, with subsidiaries and affiliates dealing in various media related businesses. TV5 is owned by MediaQuest Holdings, an investee company of Philippine telecommunications giant PLDT, through its Beneficial Trust Fund, and headed by business tycoon Manuel V. Pangilinan.
CIBI Information, Inc. or CIBI, formerly known as Credit Information Bureau, Inc., is the first and the only local credit bureau in the Philippines. CIBI started as a government entity under the Central Bank of the Philippines Department of Loans and Credit to initiate a credit information exchange system in the country. Founded in 1982, CIBI was established through the power of Presidential Decree 1941 created under Central Bank of the Philippines, now Bangko Sentral ng Pilipinas (BSP); the Securities and Exchange Commission (SEC) and the Financial Executives Institute of the Philippines (FINEX)
Kumu is a Filipino video sharing and e-commerce social networking service owned and developed by Kumumedia Technologies, Inc. The social media platform is used to livestream curated programs created by app users and partner brands and as an e-commerce platform for app users and partner brands who want to sell their merchandise online. It was founded in 2017 and launched on Android and iOS devices in February 2018. Kumu caters mainly to the Philippine market and the Filipino diaspora. In October 2020, the app topped the download charts of both the Apple App Store and Google Play in the free apps category. The app aims to become a "super app" that combines the functionalities of other apps like YouTube, TikTok, Shopee, Instagram and Facebook Messenger into one. Kumu is considering adding offline events to its platform, such as fan meetings with popular livestreamers and a convention inspired by Comic-Con called Kumu-Con, and expand beyond livestreaming to e-commerce and payments.
Summit Hotels and Resorts is a Filipino brand of hotels owned and operated by Robinsons Land Corporation, the real estate arm of JG Summit Holdings established by Filipino-Chinese entrepreneur John Gokongwei Jr. It began operating in 2009 with the opening of its first hotel, Summit Ridge Tagaytay in Tagaytay, Cavite. As of 2020, the company has six hotels, all located in the Philippines.
Beatrice Luigi Gallarde Gomez is a Filipino model, community development worker, athlete, military sergeant, and beauty pageant titleholder who was crowned Miss Universe Philippines 2021. Making history as the first openly bisexual woman who was crowned Miss Universe Philippines, she represented the Philippines at the Miss Universe 2021 pageant in Eilat, Israel and finished as a Top 5 finalist.
References
- ↑ Online classifieds portal wants to raise Cebu members to 20T, Sun.Star Cebu
- ↑ Small businesses seen selling more on the Web Archived 2009-08-30 at the Wayback Machine , Inquirer.net
- ↑ 88DB.com undergoes facelift, ABS-CBNNews.com