90min

Last updated
90min
90min website logo.png
Available in
Predecessor(s)FTBpro.com
Headquarters London,
United Kingdom
Country of originIsrael
Area servedWorldwide
Founder(s)
  • Yuval Larom
  • Asaf Peled
  • Gilad Beiman
CEOAsaf Peled
Services Sports news
URL 90min.com
Launched2011
Current statusActive

90min is a technology-enabled football news platform, which produces Internet content covering various football leagues. The content offered by the platform is user-generated following the principles of citizen journalism. The first London based company website was launched in 2011 as FTBpro.com by Israeli entrepreneurs Yuval Larom, Asaf Peled, and Gilad Beiman, a group which operates today as Minute Media.

Contents

History

90min was founded in late 2011, as FTBpro, by Yuval Larom, Asaf Peled, Gilad Beiman. [1] [2] Prior to 90min, Peled worked for Cisco Systems for four years, [3] while Beiman was among the founders of the Israeli Web portal Tapuz. [1] The initial idea for the website came as the founders, all of them football fans, noticed that there was little investment in football-related start-ups. [4] Shortly after its establishment the company raised $300,000 by angel investors including Shahar Erez and Boaz Dinte. [1] In a second funding round in 2012 the company managed to raise $5.8 million from Battery Ventures and Gemini Israel Ventures, stating that the funding would be used for the geographic expansion of the company. [5] [6]

Another $18 million were raised in 2014 by former investors Battery Ventures and Gemini Israel Ventures, as well as new investors including UK-based Dawn Capital. [7] [8] [9] The funding was to be used for expansion to new markets, for the opening of new offices in Southeast Asia, and for the enrichment of the site's video and mobile content. [7] Approaching the end of 2014 the website was renamed from FTBpro to 90min. [4] The last funding round ended in October 2015, and it raised a total of $15 million. [2] [10] The round was led by German media company ProSiebenSat.1 Media, an investment that aimed toward the establishment of a joint venture targeting the German football market, also receiving funds from previous investors. [10] As of 2016, 90min was a subsidiary of Minute Media, along with other brands such as FanSided, 12Up, and Mental Floss. [11] Minute Media, a technology and content company, [12] entered into a joint venture with India's HT Media, in July 2016. The partnership launched 90min in India, for football fans in South Asia. [13] In October 2017, 90min struck a deal with Sports Illustrated to provide video content for the latter's Planet Fútbol platform. [14] The Spanish-language version of the platform, Planeta Fútbol, was also included in the agreement. 90min also partnered with the platform SportsHero to provide football-related content. [15]

Services

90min has developed and provides an online platform that shares football related content for desktop and mobile devices, [16] using video, text, listicles, slideshows, social round-ups and interactive polls as elements to create its articles. [2] [4] There is content creation on the platform in 11 different languages, namely English, German, Spanish, Italian, French, Turkish, Portuguese, Vietnamese, Thai, and Indonesian. [17] The platform also allows football clubs to publish content from 90min on their websites. [18]

Content is created by a professional team of editors and journalists throughout Europe, the United States, Asia, and Latin America. 90min editorial staff members are located in offices in London, Tel Aviv, New York City, Manila, and São Paulo. As of 2016, 90min accumulates an average of over 50 million monthly visitors to its website [13] and generates revenue via online advertising, with its clientele including the likes of Nike, Kia Motors, and Heineken. [18] [19]

90min announced a new podcast called "Football Americana" in October 2021. Football Americana is hosted by former American professional soccer player, Yael Averbuch West. [20]

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References

  1. 1 2 3 Bar, Avishai (May 8, 2013). "הישראלית מגייסת 5.8 מיליון דולרים FTBPro" (in Hebrew). Geektime.co.il. Retrieved March 28, 2016.
  2. 1 2 3 Goldenberg, Roy (October 6, 2015). "Israeli soccer media platform 90min raises $15m". Globes.co.il. Retrieved March 29, 2016.
  3. ↑ Ackerman, Gwen (September 9, 2013). "Israel-Based Football Website Is Turning Fans' Love of the Game Into a New Media Business". Bloomberg . Retrieved March 28, 2016.
  4. 1 2 3 "The Big Interview - 90min". Sportindustry.biz. November 6, 2014. Retrieved March 29, 2016.
  5. ↑ "Soccer fans site FTBpro raises $5.8m". Globes.co.il. May 7, 2013. Retrieved March 28, 2016.
  6. ↑ "FTBpro Raises $5.8M in Funding". Finsmes.com. May 7, 2013. Retrieved March 28, 2016.
  7. 1 2 Raz, Gali (March 27, 2014). "Asaf Peled Closes a $18 Million Funding Round for FTBpro". Jewish Business News . Retrieved March 29, 2016.
  8. ↑ "Minute Media raises $17 million for sports and esports digital publishing platform". venturebeat.com. 15 May 2018. Retrieved 5 August 2020.
  9. ↑ Dunsby, Megan (March 26, 2014). "Global football network FTBpro raises $18m to launch platform across South East Asia". startups.co.uk. Retrieved March 29, 2016.
  10. 1 2 O'Hear, Steve (October 6, 2015). "Football Media Platform 90min Scores $15M Further Funding". TechCrunch . Retrieved March 29, 2016.
  11. ↑ Lunden, Ingrid (February 29, 2020). "Minute Media raises $40M more for its user-generated, syndication-based sports publishing platform". Tech Crunch . Retrieved February 3, 2022.
  12. ↑ Jerde, Sarah (September 20, 2018). "Minute Media Acquires Mental Floss". AdWeek. Retrieved March 2, 2022.
  13. 1 2 Choudhary, Vidhi (June 29, 2016). "HT Media forms joint venture with football portal". Livemint. Retrieved February 3, 2022.
  14. ↑ "90MIN TO SUPPLY SPORTS ILLUSTRATED WITH GLOBAL CONTENT". Livemint. October 13, 2017. Retrieved February 3, 2022.
  15. ↑ Adhikari, Supratim (November 27, 2017). "$1m injection for SportsHero app". The Australian. Retrieved February 3, 2022.
  16. ↑ "90min private marketplace powered by AOL Platforms' Adap.tv enables addressable advertising". AOL Advertising. March 11, 2015. Retrieved March 29, 2016.
  17. ↑ "About us". 90min.com. Retrieved March 2, 2022.
  18. 1 2 Orpa, Inbal (October 6, 2015). "90min גייסה 15 מיליון דולר". TheMarker . Retrieved March 30, 2016.
  19. ↑ Davies, Jessica (December 15, 2015). "How UK publishers are using Facebook Instant Articles". Digiday . Retrieved March 29, 2016.
  20. ↑ Silber, Tony (December 23, 2021). "Minute Media To Launch Second Season Of American Soccer Podcast". Mediapost.com. Retrieved February 10, 2022.
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