Adam Lisagor

Last updated
Adam Lisagor
Adam by Roxana portrait mode sm.jpg
Born (1978-02-25) February 25, 1978 (age 46)
Camarillo, California
Nationality American
Alma mater New York University
(BFA, 2000)
Occupation(s)Founder, Sandwich
(2010 – present)
Years active2000-present
Known forSandwich
PartnerRoxana Altamirano (2003-present)
Children2
Website Official website OOjs UI icon edit-ltr-progressive.svg

Adam David Lisagor (born February 25, 1978) [1] is an American commercial director and the founder of Sandwich, a creative advertising studio and production company focused primarily on technology. He has also made on-camera appearances as a pitchman for various tech companies and products.

Contents

Early life and education

Lisagor was born and raised in Camarillo, California. [2] [3] He graduated from New York University's Tisch School of the Arts in 2000 with a BFA in film production. [1] [4]

Career

Visual effects

After editing for a commercial production company in New York, in 2002 Lisagor returned to Los Angeles, [3] where he began working in visual effects on films. [2] [4] He worked for the visual effects company Hydraulx from 2003 to 2008 [5] as a visual effects coordinator and compositor on films such as The Day After Tomorrow , Æon Flux and Aliens vs. Predator: Requiem . [6]

Sandwich

Lisagor produced his first web commercial in 2009 for Birdhouse, an iPhone app he developed with his collaborator Cameron Hunt, for drafting and publishing writing on Twitter. [1] [7] To promote the app, Lisagor created and starred in a two-minute commercial, shot in the backyard of his apartment in Silver Lake, Los Angeles. [4] [8] The commercial generated interest from other tech companies looking to promote their apps in a similar fashion, and Lisagor began making commercials for these companies, with the biotechnology firm Genentech and Twitter co-founder Jack Dorsey's startup Square his first two major clients. [4] [7]

In 2010, Lisagor founded the Los Angeles-based video advertising company Sandwich Video, which was rebranded in 2019 as Sandwich. [1] [9] The firm specializes in helping startups and apps get noticed with short, entertaining, informative videos, [7] and has earned notice for frequently accepting a combination of cash, equity and revenue sharing from a client in lieu of full payment. [1] [10] Their videos are typically one-and-a-half to two minutes long. [10] They also work with larger clients and ad agencies, [9] [11] and produce television commercials in addition to online video ads. [1]

Sandwich's clients include Block (formerly Square), Airbnb, Warby Parker, Robinhood, Slack, Salesforce, TrueCar, eBay, CenturyLink, Uber, and Lyft. [1] [2] [7] [9] [12] [13] The firm's 2014 ad for Coin, which Lisagor appeared in, earned over 7 million views in its first month on YouTube, [1] had 9.7 million views by the end of the year. [9]

As of September 2022, Lisagor has appeared in over 40 of Sandwich's 500 branded videos, [9] including those for Block, TrueCar, and Flipboard, [3] [7] as an accessible, deadpan Everyman type. [2] [3] Inc. magazine called him "the Martin Scorsese of online video advertising" [12] and Bloomberg Businessweek noted that he is "the director of choice among Silicon Valley startups looking to gain visibility." [1] Sandwich spots have been praised for their minimalist style and charming, passionate tone. [4] Fast Company called the firm "the premier producer of online product videos for web services and tech gadgets." [4]

Sandwich Fund was announced in March 2015 as a venture partnership with Detroit-based Ludlow Ventures for investing in early-stage startups by funding the production of launch videos in exchange for equity participation.

Following the 2016 Presidential Election, Lisagor began creating video content for activist causes and left-wing political candidates under the name Special Projects.

In February 2022, Sandwich announced the creation of Sandwich+, a production banner to support narrative filmmaking from writer/directors within the Sandwich network. Its first outing, the short film “Aspirational Slut” went on to win the audience award at the South by Southwest film festival in 2022.

Podcast and web series

From 2008 to 2013 and again in 2020, Lisagor co-hosted and produced the comedic podcast You Look Nice Today with Merlin Mann and Scott Simpson. [2] [3] [4] He also produced the men's fashion web series Put This On with public radio show host Jesse Thorn from 2009 to 2011. [2]

In October 2015, Lisagor co-created and directed the 1980s-inspired technology comedy series Computer Show [14] .

In October 2020, Lisagor and Noah Kalina launched the podcast All Consuming [15] where they review direct to consumer brands that advertise to them on Instagram.

Personal life

Lisagor lives in Los Angeles, California, [1] with his partner, Roxana Altamirano, and their two children. [5] [16] He is Jewish [17] and first started growing his beard at age 24 [18] .

Related Research Articles

<span class="mw-page-title-main">Jason Calacanis</span> American businessman

Jason McCabe Calacanis is an American Internet entrepreneur, angel investor, author and podcaster.

<span class="mw-page-title-main">Kevin Rose</span> American Internet entrepreneur (b. 1977)

Kevin Rose is an American Internet entrepreneur who co-founded Revision3, Digg, Pownce, and Milk. He also served as production assistant and co-host at TechTV's The Screen Savers. From 2012 to 2015, he was a venture partner at GV.

<span class="mw-page-title-main">Infillion</span> American digital advertising company

Infillion, formerly known as Gimbal | true[X], TrueX, Inc. and SocialVibe, is an American digital advertising company founded in 2007 by Joe Marchese, Brandon Mills and David Levy. The company is headquartered in Los Angeles and New York City. It was previously owned by 21st Century Fox, from 2014 until Disney's acquisition of 21st Century Fox in 2019, and The Walt Disney Company from 2019 until 2020.

Perion Network Ltd. is a global technology company that provides digital advertising products and services. It is headquartered in Holon, Israel, with offices in Tel Aviv, New York, Los Angeles, London, Chicago, Boston, Atlanta, Toronto, and Kiev.

<span class="mw-page-title-main">Sparrow (email client)</span> Email client

Sparrow was an email client for OS X and iOS. After a 4-month beta period, Sparrow went on sale in the Mac App Store on February 9, 2011 and became the top paid and top grossing app in less than one day. On July 20, 2012, the company announced that it had been acquired by Google and was ceasing continued development of the application except for critical bug fixes.

Samba TV is a television technology company that offers real-time insights and audience analytics. It was founded in 2008 by early employees of BitTorrent, including Samba TV's current chief executive officer, Ashwin Navin. The company develops software for televisions, set-top boxes, smart phones and tablets to enable interactive television through personalization. Through its portfolio of applications and TV platform technologies, Samba TV is built directly into the TV or set-top box and will recognize onscreen content—live or time-shifted—and make relevant information available to users at their request.

InMobi is an Indian multinational technology company, based in Bangalore. Its mobile-first platform allows brands, developers and publishers to engage consumers through contextual mobile advertising. The company was founded in 2007 under the name mKhoj by Naveen Tewari, Mohit Saxena, Amit Gupta and Abhay Singhal.

John Manoogian III is an American Internet entrepreneur, software engineer, digital designer, public speaker, and teacher. Manoogian co-founded social technology company 140 Proof in 2009 and is recognized for practicing a "hybrid" or blended approach to design and software development. He graduated from the University of Michigan and is based in San Francisco.

Airpush is a private company founded in 2010 that provides bootstrapped mobile advertising platform. It is known as one of the largest mobile ad platforms with over 120,000 live apps utilizing its SDK. Airpush is based in Los Angeles, California with offices in Bangalore, India.

<span class="mw-page-title-main">Qloo</span> Artificial intelligence software company

Qloo is a company that uses artificial intelligence (AI) to understand taste and cultural correlations. It provides companies with an application programming interface (API). It received funding from Leonardo DiCaprio, Elton John, Barry Sternlicht, Pierre Lagrange and others.

Digital Remedy is a New York based digital media execution and technology company, founded in 2000 by Michael Seiman who is serving as CEO since its inception. The company was ranked by Forbes as 69th America's Most Promising Companies in 2015.

Michael E. Kassan is a digital media expert, entrepreneur, commentator, and adviser to media companies.

PubMatic, Inc. develops and implements online advertising software and strategies for the digital publishing and advertising industry. PubMatic's sell-side, real-time programmatic ad transaction advertising software puts publishers of websites, videos, and mobile apps into contact with ad buyers by using automated systems, while allowing users to opt-out of having their personal information collected on internet searches. PubMatic has a number of offices in countries around the world.

<span class="mw-page-title-main">Acast</span> Swedish podcasting company

Acast is a Swedish-founded company that provides hosting, monetization and growth support for podcasts, and podcast advertising solutions for brands and media agencies. Launching in 2014, it developed a dynamic insertion technology which can target advertising within podcasts based on location, time, and personal data. The company champions an independent and open ecosystem for podcasting, where podcasts hosted with Acast are available on all podcast listening apps. Acast was founded by Karl Rosander and Måns Ulvestam in 2013; together with Johan Billgren as co-founder. Acast hosts over 88,000 podcasts, with over 430 million listens every month. The company operates worldwide with a physical presence in 15 countries, and has its headquarters in Stockholm.

<span class="mw-page-title-main">Harry Kargman</span> American entrepreneur (born 1974)

Harry Kargman is an American entrepreneur. Kargman is founder and CEO of Kargo Global, Inc., a firm that manages mobile brand advertising for many media companies including CBS Interactive, Hearst, The Daily Mail, Meredith, Scripps, Target Corporation, T-Mobile, Vice, and Vox. Kargman holds numerous patents and is a member of Ad Council's Board of Directors.

<span class="mw-page-title-main">AppLovin</span> U.S. information technology company

AppLovin Corporation is an American mobile technology company headquartered in Palo Alto, California. Founded in 2012, it operated in stealth mode until 2014. AppLovin enables developers of all sizes to market, monetize, analyze and publish their apps through its mobile advertising, marketing, and analytics platforms MAX, AppDiscovery, and SparkLabs. AppLovin operates Lion Studios, which works with game developers to promote and publish their mobile games. AppLovin also has large investments in various mobile game publishers. In 2020, 49% of AppLovin's revenue came from businesses using its software and 51% from consumers making in-app purchases.

References

  1. 1 2 3 4 5 6 7 8 9 10 Adam Satariano, “Adam Lisagor, Silicon Valley Startups’ Favorite Video Director,” Bloomberg Businessweek , December 5, 2013.
  2. 1 2 3 4 5 6 Alissa Walker, “Adam Lisagor: The Video Guru,” LA Weekly , May 18, 2012.
  3. 1 2 3 4 5 Dan Frommer, “Remember This Face, This Guy’s Going To Be Huge,” Business Insider , May 14, 2010.
  4. 1 2 3 4 5 6 7 Bill Barol, “Adam Lisagor is Advertising’s Quietest Pitchman,” Fast Company , August 11, 2011.
  5. 1 2 Beth Marchant, “Director Adam Lisagor on the Art of the Soft Sell,” Studio Daily, April 1, 2013.
  6. ↑ Adam Lisagor filmography, The New York Times . Accessed February 17, 2015.
  7. 1 2 3 4 5 Murad Hemmadi, “How Sandwich Video founder Adam Lisagor became tech’s go-to video guy,” Canadian Business , October 28, 2014.
  8. ↑ Ryan & Tina Essmaker, “Adam Lisagor: Director/Filmmaker,” The Great Discontent, February 26, 2013.
  9. 1 2 3 4 5 T.L. Stanley, “Who is Adam Lisagor and why is he in every tech ad right now?” Mashable, December 25, 2014.
  10. 1 2 Ben Popper, “Small Empires: meet the startup that makes your startup look cool,” The Verge , December 2, 2014.
  11. ↑ “Video Is Nothing Without Good Product: Sandwich CEO,” Bloomberg TV, December 5, 2013.
  12. 1 2 Doug Cantor, “5 Tips for Making an Effective Video Ad,” Inc. , January 2, 2014.
  13. ↑ E.D.W. Lynch, “A Delightful Demonstration Video for the Slack Communication Platform by Sandwich Video,” Laughing Squid, August 13, 2014.
  14. ↑ "Computer Show". computer.show. Retrieved 2015-10-17.
  15. ↑ "All Consuming". All Consuming. Retrieved 2021-06-21.
  16. ↑ “An Interview With Adam Lisagor,” Digital Faun, April 4, 2013.
  17. ↑ Adam Lisagor Tweet. Lisagor, Adam. www.twitter.com Published December 8, 2014. Accessed August 2, 2016.
  18. ↑ Adam Lisagor Tweet. Lisagor, Adam. www.twitter.com Published July 7, 2024. Accessed July 7, 2024.
This page is based on this Wikipedia article
Text is available under the CC BY-SA 4.0 license; additional terms may apply.
Images, videos and audio are available under their respective licenses.