 | |
| Product type | Air freshener |
|---|---|
| Owner | Reckitt |
| Country | United States |
| Introduced | 1943 |
| Markets | Global |
| Previous owners | Airwick Industries |
| Website | www |
Air Wick is an American brand of air freshener owned by the British multinational company Reckitt. It was launched by creator Guy Paschal in 1943 in the United States, and is now sold worldwide. [1]
Air Wick was introduced in 1943 in the United States. [2] [3] In 1973, it had sales of $33.5 million and earnings of $2.7 million, prompting the Swiss pharmaceutical company Ciba-Geigy (now Novartis) to investigate purchasing them. Ciba-Geigy took brief control of the company in 1974 before selling it to British household products company Reckitt & Colman (now Reckitt Benckiser) in December 1984. [4]
The sale was partly motivated by what Ciba-Geigy's top management saw as a product that was at odds with their corporate culture; their rationale was that as a chemical business, they should not be involved with consumer products. [5] In October 2007, Reckitt Benckiser won a High Court ruling in a lawsuit with Procter & Gamble over claims that the design of Air Wick Odour Stop was an exact copy of P&G's Febreze air spray. [6]
In March 2012, Air Wick announced its partnership with the official charity of the United States' National Park Service, the National Park Foundation. The company launched four new scents inspired by Kaloko-Honokōhau National Historical Park, Virgin Islands National Park, Yellowstone National Park, and Glacier Bay National Park. Portions of the sales went to the National Park Foundation to aid National Parks. [7]
The current Air Wick range includes: [8]
In the 1980s, they produced a type of air freshener called Magic Mushrooms. Ad:
Novartis AG is a Swiss multinational pharmaceutical corporation based in Basel, Switzerland. Consistently ranked in the global top five, Novartis is one of the largest pharmaceutical companies in the world and was the fourth largest by revenue in 2022.
Febreze is an American brand of household odor eliminators manufactured by Procter & Gamble. It is sold in North America, South America, Europe, Africa, Asia, Australia, and New Zealand.
S. C. Johnson & Son, Inc. is an American multinational corporation, privately held manufacturer of household cleaning supplies and other consumer chemicals based in Racine, Wisconsin. In 2017, S. C. Johnson employed approximately 13,000 people and had estimated sales of $10 billion.
Air fresheners are products designed to reduce unwanted odors in indoor spaces, or to introduce pleasant fragrances, or both. They typically emit fragrance to mask odors, but may use other methods of action such as absorbing, bonding to, or chemically altering compounds in the air that produce smells, killing organisms that produce smells, or disrupting the sense of smell to reduce perception of unpleasant smells.
Reckitt Benckiser Group PLC, trading as Reckitt, is a British multinational consumer goods company headquartered in Slough, England. It is a producer of health, hygiene and nutrition products. The company was formed in March 1999 by the merger of British company Reckitt & Colman plc and Dutch company Benckiser N.V.
Glade (/gleɪd/) is an American brand of household air fresheners that were first introduced in 1956. Glade is a worldwide brand owned by S. C. Johnson & Son, known variously around the world as Glade, Gleid, Brise, etc. Brise was renamed Glade in Germany, France and the Netherlands in 2012.
Little Trees are disposable air fresheners shaped like a stylized evergreen tree, marketed for use in motor vehicles, and most commonly seen hanging from rear-view mirrors. They are made of an absorbent material produced in a variety of colors and scents.
Mortein is an Australian brand of household insecticide owned by the British company Reckitt. Together with its sister product Aerogard, a popular insect repellent, Mortein is widely used in Australia and is marketed internationally. It is also available in New Zealand, India, Pakistan, Fiji, and the Comoros. The brand has been represented in television commercials by cartoon antagonist Louie the Fly.
Aerogard is an Australian brand of outdoor insect repellent . It comes in aerosol sprays, bottled creams and roll-ons, the manufacturer is owned by the Anglo-Dutch company Reckitt Benckiser.
French's is an American brand of prepared mustard, condiments, fried onions, and other food items that was created by Robert Timothy French. French's "Cream Salad Brand" mustard debuted to the world at the 1904 St. Louis World's Fair. By 1921, French's Mustard had adopted its trademark pennant and begun advertising to the general public. French's is now owned by McCormick & Company.
Frank Henry Netter was an American surgeon and medical illustrator. The first edition of his Atlas of Human Anatomy — his "personal Sistine Chapel" — was published in 1989; he was a fellow of the New York Academy of Medicine where he was first published in 1957.
Mead Johnson & Company, LLC is an American company that is a leading manufacturer of infant formula, both domestically and globally, with its flagship product Enfamil. It operates as an independent subsidiary of Reckitt.
Dr. Scholl's is a footwear and orthopedic foot care brand originating in the United States, marketed in some countries as simply "Scholl". Since 2021, global rights to the brand have been owned by investment firm Yellow Wood Partners through subsidiary Scholl's Wellness Company, having purchased the North American rights from Bayer in North America in 2019, and the international rights from Reckitt in 2021.
Rakesh Kapoor is an Indian businessman. He was, until September 2019, chief executive (CEO) of Reckitt plc, a UK FTSE-listed multinational consumer goods company, a major producer of health, hygiene and home products.
Reckitt and Sons was a leading British manufacturer of household products, notably starch, black lead, laundry blue, and household polish, and based in Kingston upon Hull.
Elio Leoni Sceti is an Italian businessman and an investor in early-stage companies. He is co-founder of The Craftory, an investment group for challenger brands in the consumer products space. He is chairman of LSG Holdings and a non-executive board member of beverage and brewing multinational Anheuser-Busch InBev. He is a former CEO of Iglo Group and former director of Nomad Foods. He is also a current board member of Barry Callebaut, Room to Read and One Young World.
Indivior is a specialty pharmaceuticals business. It is listed on the London Stock Exchange and is a constituent of the FTSE 250 Index. It is also listed on the NASDAQ Global Select Market.
Nurofen is a brand name range of pain-relief medication containing ibuprofen made by the British multinational Reckitt. Introduced in 1983, the Nurofen brand was acquired following Reckitt Benckiser's acquisition of Boots healthcare international in 2005 for £1.93 billion, which included Nurofen, Strepsils, and Clearasil. The brand is primarily marketed and sold in the United Kingdom, other parts of Europe, South Africa, Australia and New Zealand. In 2016 it was the biggest selling branded over-the-counter medication sold in Great Britain, with sales of £116.8 million.
Finish is the brand name of a range of dishwasher detergent and cleaning products sold by the consumer products manufacturer Reckitt. The tablets, based on the original product, contain surfactants which counteract water hardness and break down foods containing starches and proteins, and remove bleachable stains and produce enzymes and foams. The product is specially designed for dishwashers. Prior to 2009, the product was known as Electrasol in North America, and as Calgonit in some European countries.
Binaca is an American brand of breath spray distributed by Ranir, LLC, a subsidiary of Perrigo. The sprays contain ethyl alcohol and isobutane, the latter used as a propellant.
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