Calgon (water softener)

Last updated
Calgon
Product type Water softener
Owner Reckitt Benckiser
Country United Kingdom
Introduced1930;95 years ago (1930)
MarketsWorldwide
Previous owners
TaglineWashing machines live longer with Calgon!
Website calgon.com

Calgon is a brand of water softener products owned by the Anglo-Dutch company Reckitt Benckiser.

Contents

Advertising

In Portugal, the Calgon advertisement jingle has been the same popular one [1] [ better source needed ] for almost 30 years.[ when? ]

In Italy, Calgon was called Calfort from 1965 to early 2008. [2]

In the UK & Ireland, Calgon started advertising on TV in March 1985 and it's still in use today.

Criticism

In May 2011, a study by Which? magazine demonstrated that there was no evidence to suggest that washing machines lasted longer when treated with Calgon under "normal" washing conditions. Calgon disputes this, however. [3] In October 2011, Dutch TROS TV program Radar also concluded Calgon water softener is not necessary under "normal" washing conditions for Dutch customers. [4]

References

  1. ↑ Portuguese Calgon jingle - "Prolongue a vida da sua máquina com Calgon!" [ dead link ]
  2. ↑ "Reckitt Benckiser ribattezza Calfort con il brand mondiale Calgon". gdoweek.it (in Italian). October 28, 2008. Archived from the original on May 15, 2013. Retrieved February 22, 2021.
  3. ↑ Insley, Jill (26 May 2011). "'Washing machines live just as long without Calgon' – Which?". TheGuardian.com . Retrieved 19 July 2016.
  4. ↑ "Leven wasmachines langer met Calgon?" . Retrieved 19 July 2016.


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