 | |
| Product type | Water softener |
|---|---|
| Owner | Reckitt |
| Country | United Kingdom |
| Introduced | 1930 |
| Previous owners |
|
| Tagline | Washing machines live longer with Calgon! |
| Website | calgon |
Calgon is a brand of water softener produced by Reckitt.
| | |
| Product type | Water softener |
|---|---|
| Owner | Reckitt |
| Country | United Kingdom |
| Introduced | 1930 |
| Previous owners |
|
| Tagline | Washing machines live longer with Calgon! |
| Website | calgon |
Calgon is a brand of water softener produced by Reckitt.
In Portugal, the Calgon advertisement jingle has been the same popular one [1] [ better source needed ] for almost 30 years.[ when? ]
In Italy, Calgon was called Calfort from 1965 to early 2008. [2]
In the UK & Ireland, Calgon started advertising on TV in March 1985 and it's still in use today.
In May 2011 a study by Which? magazine demonstrated that there was no evidence to suggest that washing machines lasted longer when treated with Calgon under "normal" washing conditions. Calgon disputes this, however. [3] In October 2011, Dutch TROS TV program Radar also concluded Calgon water softener is not necessary under "normal" washing conditions for Dutch customers. [4]
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