Company type | Insecticide |
---|---|
Industry | Household goods |
Founder | J. Hagemann |
Headquarters | , |
Area served | Australia, New Zealand, South Africa, Bangladesh, India, Pakistan, Sri Lanka, Philippines, Morocco, Algeria, Tunisia, Kenya, Libya, Egypt, Mauritania and Papua New Guinea |
Owner | Reckitt |
Mortein is an Australian brand of household insecticide owned by the British company Reckitt. Together with its sister product Aerogard, a popular insect repellent, Mortein is widely used in Australia and is marketed internationally. It is also available in New Zealand, [1] India, [2] Pakistan, [3] Fiji, and the Comoros. The brand has been represented in television commercials by cartoon antagonist Louie the Fly.
In 1969, the Samuel Taylor company was bought by the British company Reckitt & Colman.
Mortein was made its first appearance as an insecticidal powder in the 1870s by J. Hagemann, a German immigrant to Australia. It is believed that Hagemann himself came up with the name Mortein, with a little help from his French wife. The word "Mortein" is a combination of the French word "mort" (dead) and the German word "ein" (one). [4]
Hagemann used crushed chrysanthemum flowers to produce a pyrethrum extract powder. In the 1920s a squeeze puffer was developed. Hagemann introduced a liquid version in 1928, combining this with kerosene and had a flit gun designed which allowed the insecticide to be sprayed into the air or onto the pests themselves. [5]
Mortein's slogan is "More smart, more safe, Mortein." The brand's previous long time slogan and logo was "When you're on a good thing stick to it", accompanied by an illustration of a running dog with an insect attached to the tip of its tail.
Mortein "Insect Seeking Fly Spray" uses the active ingredients Allethrin (2.09 g/kg) and Resmethrin (0.39 g/kg), both Pyrethroid neuro-toxins. One study found an association between exposure to pyrethroids and attention-deficit/hyperactivity disorder (ADHD) in male, but not female, children. [6] Another study found an association between exposure to pyrethroids and the prevalence of biochemical markers for ADHD in developing mice. [7] There is evidence that continuous exposure to pyrethroid-based mosquito repellents can lead to adverse health effects. Studies have shown significant increase in the levels of plasma glucose, phospholipids, nitrite and nitrate, and lipidperoxides with a decrease in plasma cholesterol. [8] It is also shown that inhaling d-trans-Allethrin can irritate the nose, throat and lungs. High exposure may cause headache, dizziness, irritability, seizures, and a loss of consciousness. Exposure may also cause a skin allergy or asthma-like allergy, and damage the liver and kidneys. [9]
Pyrethroids break down in the environment after one or two days.
The company is well known for its popular animated villainous mascot "Louie the Fly", who has been drawn and animated by Geoffry Morgan Pike since 1957. The concept was the brainchild of the late author Bryce Courtenay. [10] Paired with a jingle created by James Joseph (“Jimmy”) White and used in animated TV commercials since 1962, he proudly sings of his own dirtiness, claiming to be afraid of no-one except "the man with the can of Mortein." The character and ditty was sung by Sydney singer Neil Williams, and later actor and comedian Ross Higgins, best known as Ted Bullpitt in Kingswood Country, [11] and voice actor Lee Perry. [12]
The music and lyrics for the jingle were written by James Joseph White and the copyright of the music and lyrics was held by him until his death. [13] The copyright then was inherited by his relatives. The copyright of the jingle is registered with the Australasian Performing Right Association.[ citation needed ]
In 2017, the National Film and Sound Archive added the Louie the Fly Mortein jingle to the Sounds of Australia register for songs of "cultural, historical and aesthetic significance and relevance". [14]
Dichlorodiphenyltrichloroethane, commonly known as DDT, is a colorless, tasteless, and almost odorless crystalline chemical compound, an organochloride. Originally developed as an insecticide, it became infamous for its environmental impacts. DDT was first synthesized in 1874 by the Austrian chemist Othmar Zeidler. DDT's insecticidal action was discovered by the Swiss chemist Paul Hermann Müller in 1939. DDT was used in the second half of World War II to limit the spread of the insect-borne diseases malaria and typhus among civilians and troops. Müller was awarded the Nobel Prize in Physiology or Medicine in 1948 "for his discovery of the high efficiency of DDT as a contact poison against several arthropods". The WHO's anti-malaria campaign of the 1950s and 1960s relied heavily on DDT and the results were promising, though there was a resurgence in developing countries afterwards.
Attention deficit hyperactivity disorder (ADHD) is a neurodevelopmental disorder characterised by executive dysfunction occasioning symptoms of inattention, hyperactivity, impulsivity and emotional dysregulation that are excessive and pervasive, impairing in multiple contexts, and developmentally-inappropriate.
Insecticides are pesticides used to kill insects. They include ovicides and larvicides used against insect eggs and larvae, respectively. Acaricides, which kill mites and ticks, are not strictly insecticides, but are usually classified together with insecticides. The major use of Insecticides is agriculture, but they are also used in home and garden, industrial buildings, vector control and control of insect parasites of animals and humans. Insecticides are claimed to be a major factor behind the increase in the 20th-century's agricultural productivity. Nearly all insecticides have the potential to significantly alter ecosystems; many are toxic to humans and/or animals; some become concentrated as they spread along the food chain.
Raid is the brand name of a line of insecticide products produced by S. C. Johnson & Son, first launched in 1956.
Methylphenidate, sold under the brand names Ritalin and Concerta among others, is a central nervous system (CNS) stimulant used medically to treat attention deficit hyperactivity disorder (ADHD) and, to a lesser extent, narcolepsy. It is a primary medication for ADHD ; it may be taken by mouth or applied to the skin, and different formulations have varying durations of effect. For ADHD, the effectiveness of methylphenidate is comparable to atomoxetine but modestly lower than amphetamines, alleviating the executive functioning deficits of sustained attention, inhibition, working memory, reaction time and emotional self-regulation.
Cypermethrin (CP) is a synthetic pyrethroid used as an insecticide in large-scale commercial agricultural applications as well as in consumer products for domestic purposes. It behaves as a fast-acting neurotoxin in insects. It is easily degraded on soil and plants but can be effective for weeks when applied to indoor inert surfaces. It is a non-systemic and non-volatile insecticide that acts by contact and ingestion, used in agriculture and in pest control products. Exposure to sunlight, water and oxygen will accelerate its decomposition. Cypermethrin is highly toxic to fish, bees and aquatic insects, according to the National Pesticides Telecommunications Network (NPTN). It is found in many household ant and cockroach killers, including Raid, Ortho, Combat, ant chalk, and some products of Baygon in Southeast Asia.
N,N-Diethyl-meta-toluamide, also called diethyltoluamide or DEET, is the oldest, one of the most effective and most common active ingredient in commercial insect repellents. It is a slightly yellow oil intended to be applied to the skin or to clothing and provides protection against mosquitoes, flies, ticks, fleas, chiggers, leeches, and many other biting insects.
The pyrethrins are a class of organic compounds normally derived from Chrysanthemum cinerariifolium that have potent insecticidal activity by targeting the nervous systems of insects. Pyrethrin naturally occurs in chrysanthemum flowers and is often considered an organic insecticide when it is not combined with piperonyl butoxide or other synthetic adjuvants. Their insecticidal and insect-repellent properties have been known and used for thousands of years.
Bifenthrin is a pyrethroid insecticide. It is widely used against ant infestations.
Atomoxetine, sold under the brand name Strattera, is a selective norepinephrine reuptake inhibitor medication used to treat attention deficit hyperactivity disorder (ADHD) and, to a lesser extent, cognitive disengagement syndrome. It may be used alone or along with psychostimulants. It enhances the executive functions of self-motivation, sustained attention, inhibition, working memory, reaction time and emotional self-regulation. Use of atomoxetine is only recommended for those who are at least six years old. It is taken orally. The effectiveness of atomoxetine is comparable to the commonly prescribed stimulant medication methylphenidate.
Permethrin is a medication and an insecticide. As a medication, it is used to treat scabies and lice. It is applied to the skin as a cream or lotion. As an insecticide, it can be sprayed onto outer clothing or mosquito nets to kill the insects that touch them.
Chlorfenvinphos is an organophosphorus compound that was widely used as an insecticide and an acaricide. The molecule itself can be described as an enol ester derived from dichloroacetophenone and diethylphosphonic acid. Chlorfenvinphos has been included in many products since its first use in 1963. However, because of its toxic effect as a cholinesterase inhibitor it has been banned in several countries, including the United States and the European Union. Its use in the United States was discontinued in 1991.
The allethrins are a group of related synthetic compounds used in insecticides. They are classified as pyrethroids, i.e. synthetic versions of pyrethrin, a chemical with insecticidal properties found naturally in Chrysanthemum flowers. They were first synthesized in the United States by Milton S. Schechter in 1949. Allethrin was the first pyrethroid.
Aerogard is an Australian brand of outdoor insect repellent . It comes in aerosol sprays, bottled creams and roll-ons, the manufacturer is owned by the Anglo-Dutch company Reckitt Benckiser.
Dichlorvos is an organophosphate widely used as an insecticide to control household pests, in public health, and protecting stored products from insects. The compound has been commercially available since 1961. It has become controversial because of its prevalence in urban waterways and the fact that its toxicity extends well beyond insects. Since 1988, dichlorvos cannot be used as a plant protection product in the EU.
Baygon is a pesticide brand produced by S. C. Johnson & Son. It is an insecticide used for extermination and control of household pests such as crickets, roaches, ants, carpenter ants, spiders, silverfish and mosquitoes. In 1975, Baygon introduced Australia’s first surface spray for killing cockroaches, ticks and other crawling insects.
Pesticide application refers to the practical way in which pesticides are delivered to their biological targets. Public concern about the use of pesticides has highlighted the need to make this process as efficient as possible, in order to minimise their release into the environment and human exposure. The practice of pest management by the rational application of pesticides is supremely multi-disciplinary, combining many aspects of biology and chemistry with: agronomy, engineering, meteorology, socio-economics and public health, together with newer disciplines such as biotechnology and information science.
The environmental effects of pesticides describe the broad series of consequences of using pesticides. The unintended consequences of pesticides is one of the main drivers of the negative impact of modern industrial agriculture on the environment. Pesticides, because they are toxic chemicals meant to kill pest species, can affect non-target species, such as plants, animals and humans. Over 98% of sprayed insecticides and 95% of herbicides reach a destination other than their target species, because they are sprayed or spread across entire agricultural fields. Other agrochemicals, such as fertilizers, can also have negative effects on the environment.
Cyfluthrin is a pyrethroid insecticide and common household pesticide. It is a complex organic compound and the commercial product is sold as a mixture of isomers. Like most pyrethroids, it is highly toxic to fish and invertebrates, but it is far less toxic to humans. It is generally supplied as a 10–25% liquid concentrate for commercial use and is diluted prior to spraying onto agricultural crops and outbuildings.
A mosquito coil is a mosquito-repelling incense, usually made into a spiral, and typically made using dried paste of pyrethrum powder. The coil is usually held at the center of the spiral, suspending it in the air, or wedged by two pieces of fireproof netting to allow continuous smoldering. Burning usually begins at the outer end of the spiral and progresses slowly toward the center of the spiral, producing a mosquito-repellent smoke. A typical mosquito coil measures around 15 centimetres (6 in) in diameter and lasts around seven to twelve hours. Mosquito coils are widely used in Asia, Africa, South America, Canada, Mexico and Australia.
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