Woolite

Last updated

Woolite
Product type
Owner Reckitt Benckiser
CountryUnited States
Previous ownersBoyle-Midway, American Home Products/Wyeth
TaglineClothes look new for longer
Website https://www.woolite.us/

Woolite is an American brand of laundry detergent and cleaning products owned by the English-Dutch company Reckitt Benckiser. The company acquired the Woolite brand when it bought Boyle-Midway from American Home Products / Wyeth in 1990. The company manufactures laundry accessories, among other consumer goods.

Contents

Bissell Inc., under license from Reckitt Benckiser, manufactures Woolite carpet cleaner, which Bissell bought from Playtex in 2004. [1] [2]

Products

References

  1. ↑ "COMPANY NEWS; PLAYTEX SELLS WOOLITE TO BISSELL FOR $62 MILLION (Published 2004)". September 28, 2004. Retrieved September 23, 2025.
  2. ↑ "Bissell to buy Woolite Rug and Upholstery business from Playtex | FLOOR Trends & Installation". www.floortrendsmag.com. Retrieved September 23, 2025.
  3. 1 2 "Woolite Products: Laundry Detergent Products & Fabric Care". Woolite. Retrieved March 1, 2013.
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