Woolite

Woolite

Product type	Laundry detergent Cleaning products
Owner	Reckitt Benckiser
Country	United States
Previous owners	Boyle-Midway, American Home Products/Wyeth
Tagline	Clothes look new for longer
Website	https://www.woolite.us/

Woolite is an American brand of laundry detergent and cleaning products owned by the English-Dutch company Reckitt Benckiser. The company acquired the Woolite brand when it bought Boyle-Midway from American Home Products / Wyeth in 1990. The company manufactures laundry accessories, among other consumer goods.

Bissell Inc., under license from Reckitt Benckiser, manufactures Woolite carpet cleaner, which Bissell bought from Playtex in 2004. ^{[1] [2]}

Products

• Woolite Everyday
• Woolite Gentle Cycle
• Woolite Darks
• Woolite Delicates ^[3]
• Woolite Baby ^[3]
• Woolite with EverCare

References

1. "COMPANY NEWS; PLAYTEX SELLS WOOLITE TO BISSELL FOR $62 MILLION (Published 2004)". 2004-09-28. Retrieved 2025-09-23.
2. "Bissell to buy Woolite Rug and Upholstery business from Playtex | FLOOR Trends & Installation". www.floortrendsmag.com. Retrieved 2025-09-23.
3. "Woolite Products: Laundry Detergent Products & Fabric Care". Woolite. Retrieved 1 March 2013.

External links

• Official website