Inception | 1919 |
---|---|
Available | Yes |
Website | https://www.veet.com/ |
Veet, formerly called Neet and Immac, is a Canadian brand of chemical depilatory products manufactured by the British-Dutch company Reckitt Benckiser. [1] Hair removal cream, Lotions, gel, mousse, and wax products are produced under this brand, with differing variants being sold internationally. Previous products produced under the Neet and Immac brands were similar to those produced today.
Veet's hair removal products contain thioglycolic acid and potassium hydroxide. These ingredients react to generate the depilatory chemical potassium thioglycolate, which according to the company, increases hair loss. The effect is to break the disulfide bonds of the keratin molecules in hair. [2] This reduces the tensile strength of the keratin so greatly that the hair can be wiped away.
Previously called "Neet," the hair removal product was originally manufactured by the Hannibal Pharmaceutical Company. In 1918 the company registered “Neet” as a trademark in Canada. [3] Shortly thereafter, in 1921, the company filed for a trademark in the United States, with the subsequent trademark being granted in 1922. [4] [5] In 1958; however, the trademark for Neet was transferred to the American Home Products Corporation. Today, Reckitt Benckiser Group PLC, holds the trademark, having acquired it in 1990 (then called Reckitt & Colman (Overseas) Limited). [4]
The Veet name was established in 1922 in the UK, vite meaning "quickly" in the French language. [6] The name was used in some European countries but was not used universally. For example, while the product was sold as Veet in France, [7] the product was sold in Canada and the United States as Neet until 2002, when the Veet name was first used commercially in those countries. [8]
As for 2021, Veet has developed products for different types of skin such as normal, dry and sensitive. Additionally, they have expanded from wax strips to creams and selling a device called "Sensitive Precision" to style face, bikini and underarm. [9]
Veet was advertised in the 1920s (then known as Neet) as a product that was "faster than shaving", was called "the ready to use hair removing cream," and was initially sold for about fifty cents in the United States. [10]
More recent advertising campaigns have used university students as spokespersons for their products [11] or contained political commentary, such as the "No More Bush" ads after the 2008 United States Presidential Election. [12]
Some advertising from Veet has been controversial. A test website for the product in France offended some online users by claiming that the product was "good for the pussy." [13] A representative of Veet addressed the situation stating, "We wanted to create an ad campaign that was a bit humorous and offbeat...we didn't want to shock, but we're not the experts on that." The manager reported there were several complaints about the website, and it was summarily taken down so as not to "tarnish the brand's image." [14]
In April 2014, Veet released a number of controversial commercials. These were poorly received across social media, drawing wide criticism for their unkind depiction of unshaven women as being masculine. [15]
Hair removal is the deliberate removal of body hair or head hair. This process is also known as epilation or depilation.
Kleenex is a brand name for a line of paper-based facial tissues. Often used informally as a genericized trademark for facial tissue, it is a registered trademark of Kimberly-Clark, applied to products made in 78 countries and sold in over 196.
Waxing is the process of hair removal from the root by using a covering of a sticky substance, such as wax, to adhere to body hair, and then removing this covering and pulling out the hair from the follicle. New hair will not grow back in the previously waxed area for four to six weeks, although some people will start to see regrowth in only a week due to some of their hair being on a different human hair growth cycle. Almost any area of the body can be waxed, including eyebrows, face, pubic hair, legs, arms, back, abdomen, chest, knuckles, and feet. There are many types of waxing suitable for removing unwanted hair.
Male waxing is the broad term for hair removal for men using depilatory wax. Within the beauty industry, it is common to see the more specific definitions 'male body waxing' and 'male Brazilian waxing'.
Bikini waxing is the removal of pubic hair using a special wax, which can be hot or cold, that adheres to hairs and pulls them out when the wax is removed quickly from the skin, usually with a cloth strip. While the practice is mainly associated with women, male waxing has become a more common practice to remove men's pubic hair.
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Pseudofolliculitis barbae (PFB) is a type of irritant folliculitis that commonly affects people who have curly or coarse facial hair. It occurs when hair curls back into the skin after shaving, causing inflammation, redness, and bumps. This can lead to ingrown hairs, scarring, and skin discoloration. PFB can be treated with various methods, including changing shaving habits, using topical creams or ointments, and undergoing laser hair removal. Prevention measures include proper shaving techniques, using sharp razors, and avoiding too close a shave.
Reckitt Benckiser is a British-Dutch multinational consumer goods company headquartered in Slough, United Kingdom, and Hoofddorp, Netherlands. It is a producer of health, hygiene and nutrition products. The company was formed in 1999 by the merger of British company Reckitt & Colman plc and Dutch company Benckiser N.V.
Combe Incorporated, based in White Plains, New York, is an American personal-care company founded in 1949 by Ivan Combe. Combe products are sold in 64 countries on six continents. Ivan Combe primarily promoted the brand names instead of the company name. Combe owns the brands Just for Men, Sea-Bond, Vagisil, and Grecian Formula.
A chemical depilatory is a cosmetic preparation used to remove hair from the skin. Common active ingredients are salts of thioglycolic acid and thiolactic acids. These compounds break the disulfide bonds in keratin and also hydrolyze the hair so that it is easily removed. Formerly, sulfides such as strontium sulfide were used, but due to their unpleasant odor, they have been replaced by thiols.
In cosmetology, exfoliation is the removal of the surface skin cells and built-up dirt from the skin's surface. The term comes from the Latin word exfoliare. This is a regular practice within the cosmetic industry, both for its outcome of promoting skin regeneration as well as providing a deep cleanse of the skin barrier. Being used in facials, this process can be achieved by mechanical or chemical means, such as microdermabrasion or chemical peels. Exfoliants are advertised as treatments that enhance beauty and promote a youthful and healthy appearance.
French's is an American brand of prepared mustards, condiments, fried onions, and other food items, best known for their popular yellow mustard. Created by Robert Timothy French, French's "Cream Salad Brand" mustard debuted to the world at the 1904 St. Louis World's Fair. By 1921, French's Mustard had adopted its trademark pennant and begun advertising to the general public. French's is now owned by McCormick & Company.
Nair is a hair-removal product manufactured by Church & Dwight.
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Prepubertal hypertrichosis, also known as childhood hypertrichosis, is a cutaneous condition characterized by increased hair growth, found in otherwise healthy infants and children. Prepubertal hypertrichosis is a cosmetic condition and does not affect any other health aspect. Individuals with this condition may suffer with low self esteem and mental health issues due to societal perceptions of what a "normal" appearance should be. The mechanism of prepubertal hypertrichosis is unclear, but causes may include genetics, systemic illnesses, or medications.