Veet

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Veet
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Website https://www.veet.com/   OOjs UI icon edit-ltr-progressive.svg

Veet, formerly called Neet and Immac, is a Canadian brand of chemical depilatory products manufactured by the British company Reckitt. [1] Hair removal cream, Lotions, gel, mousse, and wax products are produced under this brand, with differing variants being sold internationally. Previous products produced under the Neet and Immac brands were similar to those produced today.

Contents

Veet's hair removal products contain thioglycolic acid and potassium hydroxide. These ingredients react to generate the depilatory chemical potassium thioglycolate, which according to the company, increases hair loss. The effect is to break the disulfide bonds of the keratin molecules in hair. [2] This reduces the tensile strength of the keratin so greatly that the hair can be wiped away.

Products

Creams (Tube)

Lotions (Jar)

Wax Strips

Face Wax Strips

  • Normal
  • Sensitive

Product history

Previously called "Neet," the hair removal product was originally manufactured by the Hannibal Pharmaceutical Company. In 1918 the company registered “Neet” as a trademark in Canada. [3] Shortly thereafter, in 1921, the company filed for a trademark in the United States, with the subsequent trademark being granted in 1922. [4] [5] In 1958; however, the trademark for Neet was transferred to the American Home Products Corporation. Today, Reckitt Benckiser Group PLC, holds the trademark, having acquired it in 1990 (then called Reckitt & Colman (Overseas) Limited). [4]

The Veet name was established in 1922 in the UK, vite meaning "quickly" in the French language. [6] The name was used in some European countries but was not used universally. For example, while the product was sold as Veet in France, [7] the product was sold in Canada and the United States as Neet until 2002, when the Veet name was first used commercially in those countries. [8]

As for 2021, Veet has developed products for different types of skin such as normal, dry and sensitive. Additionally, they have expanded from wax strips to creams and selling a device called "Sensitive Precision" to style face. bikini and underarm. [9]

Advertising

Veet was advertised in the 1920s (then known as Neet) as a product that was "faster than shaving", was called "the ready to use hair removing cream," and was initially sold for about fifty cents in the United States. [10]

More recent advertising campaigns have used university students as spokespersons for their products [11] political commentary, such as the "No More Bush" ads after the 2008 United States Presidential Election. [12]

Some advertising from Veet has been controversial. A test website for the product in France offended some online users by claiming that the product was "good for the pussy." [13] A representative of Veet addressed the situation stating, "We wanted to create an ad campaign that was a bit humorous and offbeat...we didn't want to shock, but we're not the experts on that." The manager reported there were several complaints about the website, and it was summarily taken down so as not to "tarnish the brand's image." [14]

In April 2014, Veet released a number of controversial commercials. These were poorly received across social media, drawing wide criticism for their unkind depiction of unshaven women as being masculine. [15]

Related Research Articles

<span class="mw-page-title-main">Hair</span> Protein filament that grows from follicles found in the dermis, or skin

Hair is a protein filament that grows from follicles found in the dermis. Hair is one of the defining characteristics of mammals. The human body, apart from areas of glabrous skin, is covered in follicles which produce thick terminal and fine vellus hair. Most common interest in hair is focused on hair growth, hair types, and hair care, but hair is also an important biomaterial primarily composed of protein, notably alpha-keratin.

<span class="mw-page-title-main">Pubic hair</span> Hair in the genital area of adolescent and adult humans

Pubic hair is terminal body hair that is found in the genital area of adolescent and adult humans. The hair is located on and around the sex organs and sometimes at the top of the inside of the thighs. In the pubic region around the pubis bone, it is known as a pubic patch. Pubic hair is also found on the scrotum and base of the penile shaft in the male and on the vulva in the female.

<span class="mw-page-title-main">Hair removal</span> Temporary removal of body hair

Hair removal, also known as epilation or depilation, is the deliberate removal of body hair or head hair.

<span class="mw-page-title-main">Cosmetics</span> Substances applied to the body to change appearance or fragrance

Cosmetics are constituted mixtures of chemical compounds derived from either natural sources, or synthetically created ones. Cosmetics have various purposes. Those designed for personal care and skin care can be used to cleanse or protect the body or skin. Cosmetics designed to enhance or alter one's appearance (makeup) can be used to conceal blemishes, enhance one's natural features, add color to a person's face, or change the appearance of the face entirely to resemble a different person, creature or object. Due to the harsh ingredients in makeup products, individuals with acne-prone skin are more likely to suffer from breakouts. Cosmetics can also be designed to add fragrance to the body.

<span class="mw-page-title-main">Kleenex</span> Brand name for a variety of paper-based products

Kleenex is a brand name for a line of paper-based facial tissues. Often used informally as a genericized trademark for facial tissue, the name Kleenex is currently a registered trademark of Kimberly-Clark. Kleenex products are manufactured in 78 countries and sold in more than 196 countries.

<span class="mw-page-title-main">Waxing</span> Form of semi-permanent hair removal

Waxing is the process of hair removal from the root by using a covering of a sticky substance, such as wax, to adhere to body hair, and then removing this covering and pulling out the hair from the follicle. New hair will not grow back in the previously waxed area for four to six weeks, although some people will start to see regrowth in only a week due to some of their hair being on a different human hair growth cycle. Almost any area of the body can be waxed, including eyebrows, face, pubic hair, legs, arms, back, abdomen, chest, knuckles, and feet. There are many types of waxing suitable for removing unwanted hair.

Male waxing is the broad term for hair removal for men using depilatory wax. Within the beauty industry, it is common to see the more specific definitions 'male body waxing' and 'male Brazilian waxing'.

<span class="mw-page-title-main">Bikini waxing</span> Removal of pubic hair using special wax

Bikini waxing is the removal of pubic hair using a special wax, which can be hot or cold, that adheres to hairs and pulls them out when the wax is removed quickly from the skin, usually with a cloth strip. While the practice is mainly associated with women, male waxing is sometimes done to remove men's pubic hair.

<span class="mw-page-title-main">Laser hair removal</span> Process of hair removal by exposure to laser pulses

Laser hair removal is the process of hair removal by means of exposure to pulses of laser light that destroy the hair follicle. It had been performed experimentally for about twenty years before becoming commercially available in 1995 and 1996. One of the first published articles describing laser hair removal was authored by the group at Massachusetts General Hospital in 1998. Laser hair removal is widely practiced in clinics, and even in homes using devices designed and priced for consumer self-treatment. Many reviews of laser hair removal methods, safety, and efficacy have been published in the dermatology literature.

<span class="mw-page-title-main">Shaving cream</span> Cream applied to areas of hair growth to facilitate shaving

Shaving cream or shave cream is a category of cream cosmetics used for shaving preparation. The purpose of shaving cream is to soften the hair by providing lubrication.

<span class="mw-page-title-main">Pseudofolliculitis barbae</span> Medical condition

Pseudofolliculitis barbae (PFB) is a type of irritant folliculitis that commonly affects men who have curly or coarse facial hair. It occurs when hair curls back into the skin after shaving, causing inflammation, redness, and bumps. This can lead to ingrown hairs, scarring, and skin discoloration. PFB can be treated with various methods, including changing shaving habits, using topical creams or ointments, and undergoing laser hair removal. Prevention measures include proper shaving techniques, using sharp razors, and avoiding too close a shave.

<span class="mw-page-title-main">Shoe polish</span> Product for leather care

Shoe polish, also known as boot polish and shoeshine, is a waxy paste, cream, or liquid that is used to polish, shine, and waterproof leather shoes or boots to extend the footwear's life and restore its appearance. Shoe polishes are distinguished by their textures, which range from liquids to hard waxes. Solvent, waxes, and colorants comprise most shoe polishes.

A chemical depilatory is a cosmetic preparation used to remove hair from the skin. Common active ingredients are salts of thioglycolic acid and thiolactic acids. These compounds break the disulfide bonds in keratin and also hydrolyze the hair so that it is easily removed. Formerly, sulfides such as strontium sulfide were used, but due to their unpleasant odor, they have been replaced by thiols.

<span class="mw-page-title-main">Exfoliation (cosmetology)</span> Removal of dead skin cells from the epidermis

Exfoliation is the removal of dead skin cells and built-up dirt from the skin's surface. The term comes from the Latin word exfoliare. This is a regular practice within the cosmetic industry, both for its outcome of promoting skin regeneration as well as providing a deep cleanse of the skin barrier. Being used in facials, this process can be achieved by mechanical or chemical means, such as microdermabrasion or chemical peels. Exfoliants are advertised as treatments that enhance beauty and promote a youthful and healthy appearance.

<span class="mw-page-title-main">Econazole</span> Antifungal medication

Econazole is an antifungal medication of the imidazole class.

<span class="mw-page-title-main">Epilator</span> Hair removal device

An epilator is an electrical device used to remove hair by mechanically grasping multiple hairs simultaneously and pulling them out. The way in which epilators pull out hair is similar to waxing, but unlike waxing, they do not remove cells from the epidermis. Epilators may use an electric motor or be manually powered with a spring. They may also come with various attachments, like a smaller head to help with epilation of hard-to-reach areas, or an exfoliation head that may help exfoliate the skin before and after epilation.

Nair is a hair-removal product manufactured by Church & Dwight. It was purchased from Carter-Wallace in 2001 via a partnership with Kelso. Also in 2001 Nair introduced its line of men's products.

Personal care products are consumer products which are applied on various external parts of the body such as skin, hair, nails, lips, external genital and anal areas, as well as teeth and mucous membrane of the oral cavity, in order to make them clean, protect them from harmful germs and keep them in good condition. They promote personal hygiene and overall health, well-being and appearance of those body parts. Toiletries form a narrower category of personal care products which are used for basic hygiene and cleanliness as a part of a daily routine. Cosmetic products, in contrast, are used for personal grooming and beautification. Pharmaceutical products are not considered personal care products.

<span class="mw-page-title-main">Prepubertal hypertrichosis</span> Medical condition

Prepubertal hypertrichosis, also known as childhood hypertrichosis, is a cutaneous condition characterized by increased hair growth, found in otherwise healthy infants and children. Prepubertal hypertrichosis is a cosmetic condition and does not affect any other health aspect. Individuals with this condition may suffer with low self esteem and mental health issues due to societal perceptions of what a "normal" appearance should be. The mechanism of prepubertal hypertrichosis is unclear, but causes may include genetics, systemic illnesses, or medications.

<span class="mw-page-title-main">Nad's</span> Hair removal product brand

Nad's is an Australian trademark of internationally sold hair waxing removal products. The name is also used for chemical depilatory, skin-care, and other products.

References

  1. "Veet". Reckitt Benckhiser. Retrieved 15 July 2011.
  2. "Frequently Asked Questions". Veet. Archived from the original on 18 September 2012. Retrieved 22 July 2013.
  3. "CANADIAN TRADE-MARK DATA - Neet". Canadian Intellectual Property Office. Retrieved 15 July 2011.
  4. 1 2 "Neet Trademark". United States Patent and Trademark Office.
  5. "Neet Registration Certificate". United States Patent and Trademark Office. Retrieved 15 July 2011.[ permanent dead link ]
  6. "Case details for Trade Mark 428725 A". UK Intellectual Property Office. Retrieved 15 July 2011.
  7. April, Mo (18 October 2010). "The 1950s-ad for Veet depilatory". Flickr. Retrieved 15 July 2011.
  8. "TARR Status of Veet". United States Patent and Trademark Office. Retrieved 15 July 2011.
  9. "Find Your Veet". www.veet.ca (in Canadian French). Retrieved 2021-10-06.
  10. Melange, CharmaineZoe (1925). "Vintage Advertisement for Neet". Flickr. Retrieved 15 July 2011.
  11. "Veet gives valuable tips on hair removal techniques". The New Straits Times Press (Malaysia). 8 March 2011. Retrieved 15 July 2011.
  12. "Veet celebrates no more Bush". UTalkMarketing.com. Archived from the original on 4 March 2016. Retrieved 15 July 2011.
  13. Misfits, Anais (3 May 2011). ""MonMinouToutDoux.com" de Veet, Natachatte passe le teste du matou..." (in French). Anais' Misfits. Retrieved 15 July 2011.
  14. "French pussycat waxing ad outrages". SkyNews.com.au. 7 May 2011. Archived from the original on 4 March 2016. Retrieved 15 July 2011.
  15. Higbee, Jonathan. "Veet Pulls Controversial Ad Labeled As Homophobic, Transphobic". Instinct Magazine.com. Archived from the original on 26 February 2019. Retrieved 27 November 2014.