| "Always" | ||||
|---|---|---|---|---|
 | ||||
| Single by Samantha Jade | ||||
| from the album Nine | ||||
| Released | 26 February 2016 | |||
| Recorded | 2015 | |||
| Genre | Pop | |||
| Length | 3:01 | |||
| Label | Sony | |||
| Songwriter(s) | ||||
| Producer(s) | Jon Levine | |||
| Samantha Jade singles chronology | ||||
| ||||
| Music video | ||||
| "Always" on YouTube | ||||
"Always" is a song by Australian recording artist, Samantha Jade. The song was written by Samantha Jade, Jon Levine & Carmen Reece. It was released as the second single from Nine on 26 February 2016. The song's accompanying music video was released on 3 March 2016.
"Always" was the final track written for Nine. Jade describes it as being "about finding that person, your one, the one you keep falling in love with," [1] and as one of the album's "very fun pop songs that make you feel like letting go and enjoying the good times". [2]
The song was originally scheduled for release as a single on 6 November 2015. [3] It was announced and released for pre-order on 6 October 2015, however Jade changed course and decided to give previous single "Shake That" a second promotional push and "give the album its moment as well." [4]
On 10 February 2016, Jade re-announced "Always" as her next single, for release on 26 February 2016. [5] On 14 February 2016, Jade launched an "Always" Valentine's Day promotion through Tweematic, an online "photo booth" where fans could take a picture with her to share on social media. [6]
A "stream to unlock" promotion was unveiled on 17 February 2016, where a behind-the-scenes look at the music video would be unlocked after reaching a certain amount of streams on Spotify.
"Always" features heavily in the on-air promotions for Jade's Home and Away episodes. A 90-second trailer premiered on 7 March 2016, integrating scenes from the music video with scenes from the show. [7]
The official music video for "Always" premiered on 3 March 2016 on Yahoo7, [8] and was released on Vevo the following day. [9] It features Jade's Home and Away co-star, Nic Westaway, as her love interest. [10]
On 5 March 2016, Jade performed "Always" for the first time on television at the Weekend Sunrise Parathon. [11] On 8 March 2016 she performed the single on Sunrise . [12] "Always" was also performed on The Morning Show on 16 March 2016. [13]
| Chart (2016) | Peak position |
|---|---|
| Australia (ARIA) [15] | 28 |
| Australian Artist Singles (ARIA) [16] | 4 |
| Region | Date | Format | Label | Catalogue |
|---|---|---|---|---|
| Australia | 26 February 2016 | Sony Music Australia | CD single | 88875163082 |
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