Persuasion or persuasion arts is an umbrella term for influence. Persuasion can influence a person's beliefs, attitudes, intentions, motivations, or behaviours.
Social psychology is the scientific study of how thoughts, feelings, and behaviors are influenced by the actual, imagined, or implied presence of others. Social psychologists typically explain human behavior as a result of the relationship between mental states and social situations, studying the social conditions under which thoughts, feelings, and behaviors occur, and how these variables influence social interactions.
Margaret Thaler Singer was an American clinical psychologist and researcher with her colleague Lyman Wynne on family communication. She was a prominent figure in the study of undue influence in social and religious contexts, and a proponent of the brainwashing theory of cults.
Psychological warfare (PSYWAR), or the basic aspects of modern psychological operations (PsyOp), has been known by many other names or terms, including Military Information Support Operations (MISO), Psy Ops, political warfare, "Hearts and Minds", and propaganda. The term is used "to denote any action which is practiced mainly by psychological methods with the aim of evoking a planned psychological reaction in other people".
Media manipulation refers to orchestrated campaigns in which actors exploit the distinctive features of broadcasting mass communications or digital media platforms to mislead, misinform, or create a narrative that advance their interests and agendas.
A granfalloon, in the fictional religion of Bokononism, is defined as a "false karass". That is, it is a group of people who affect a shared identity or purpose, but whose mutual association is meaningless.
Elliot Aronson is an American psychologist who has carried out experiments on the theory of cognitive dissonance and invented the Jigsaw Classroom, a cooperative teaching technique that facilitates learning while reducing interethnic hostility and prejudice. In his 1972 social psychology textbook, The Social Animal, he stated Aronson's First Law: "People who do crazy things are not necessarily crazy", thus asserting the importance of situational factors in bizarre behavior. He is the only person in the 120-year history of the American Psychological Association to have won all three of its major awards: for writing, for teaching, and for research. In 2007, he received the William James Award for Lifetime Achievement from the Association for Psychological Science, in which he was cited as the scientist who "fundamentally changed the way we look at everyday life". A Review of General Psychology survey, published in 2002, ranked Aronson as the 78th most cited psychologist of the 20th century. He officially retired in 1994 but continues to teach and write.
Carl Iver Hovland was a psychologist working primarily at Yale University and for the US Army during World War II who studied attitude change and persuasion. He first reported the sleeper effect after studying the effects of the Frank Capra propaganda film Why We Fight on soldiers in the Army. In later studies on this subject, Hovland collaborated with Irving Janis who would later become famous for his theory of groupthink. Hovland also developed social judgment theory of attitude change. Carl Hovland thought that the ability of someone to resist persuasion by a certain group depended on your degree of belonging to the group.
The sleeper effect is a psychological phenomenon that relates to persuasion. It is a delayed increase in the effect of a message that is accompanied by a discounting cue, typically being some negative connotation or lack of credibility in the message, while a positive message may evoke an immediate positive response which decays over time. The sleeper effect also refers to a delayed positive response that is maintained over time. The effect was first noticed among US Army soldiers exposed to army propaganda. It was hypothesized that over time the soldiers forgot that the message was propaganda. The effect has been widely studied but notoriously difficult to reproduce, leading to some doubt over its existence.
Altercasting is a theory created by Eugene Weinstein and Paul Deutschberger in 1963. The theory relies on the concept of persuasion. The goal of altercasting is to project an identity onto another person in order to meet one's own goals. Because of the flexibility of altercasting, it is used frequently in advertising and health promotion. Altercasting functions to increase the likelihood of a person performing in line with a specific social role.
The APA Task Force on Deceptive and Indirect Methods of Persuasion and Control (DIMPAC/DITPACT) was formed at the request of the American Psychological Association (APA) in 1983. The APA asked Margaret Singer, a leading theorist in cults and coercive persuasion, to chair a task force to "expose cult methods and tactics". Some examples that led to the task force's creation were the Manson family murders, Patty Hearst kidnapping, and the Jonestown massacre.
Ethnic hatred, inter-ethnic hatred, racial hatred, or ethnic tension refers to notions and acts of prejudice and hostility towards an ethnic group to varying degrees.
Mahzarin Rustum Banaji FBA is an American psychologist of Indian origin at Harvard University, known for her work popularizing the concept of implicit bias in regard to race, gender, sexual orientation, and other factors.
Anthony Galt Greenwald is a social psychologist and, since 1986, he has been a professor of psychology at the University of Washington.
Groupthink is a psychological phenomenon that occurs within a group of people in which the desire for harmony or conformity in the group results in an irrational or dysfunctional decision-making outcome. Cohesiveness, or the desire for cohesiveness, in a group may produce a tendency among its members to agree at all costs. This causes the group to minimize conflict and reach a consensus decision without critical evaluation.
In social psychology, the Yale attitude change approach is the study of the conditions under which people are most likely to change their attitudes in response to persuasive messages. This approach to persuasive communications was first studied by Carl Hovland and his colleagues at Yale University during World War II. The basic model of this approach can be described as "who said what to whom": the source of the communication, the nature of the communication and the nature of the audience. According to this approach, many factors affect each component of a persuasive communication. The credibility and attractiveness of the communicator (source), the quality and sincerity of the message, and the attention, intelligence and age of the audience can influence an audience's attitude change with a persuasive communication. Independent variables include the source, message, medium and audience, with the dependent variable the effect of the persuasion.
An implicit bias or implicit stereotype is the pre-reflective attribution of particular qualities by an individual to a member of some social out group.
Stereotype embodiment theory (SET) is a theoretical model first posited by psychologist Becca Levy to explain the process by which age stereotypes influence the health of older adults. There are multiple well-documented effects of age stereotypes on a number of cognitive and physical outcomes (including memory, cardiovascular reactivity, and longevity).
Intergroup relations refers to interactions between individuals in different social groups, and to interactions taking place between the groups themselves collectively. It has long been a subject of research in social psychology, political psychology, and organizational behavior.
