Anthony Pratkanis

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Anthony Pratkanis
Anthony Pratkanis Altercasting as a Social Influence Tactic CSICon 2016.jpg
CSICon 2016
Born (1957-04-02) April 2, 1957 (age 67)
NationalityAmerican
Alma mater Ohio State University, Eastern Mennonite University
Known for Propaganda expert
Awards2006 UCSC's Excellence in Teaching Award
Eastern Mennonite University Distinguished Alumnus 2009
2002 Telly Award
Scientific career
Fields Psychology
Institutions Carnegie Mellon University, University of California, Santa Cruz

Anthony R. Pratkanis is a researcher, author, consultant, media commentator and a professor emeritus of psychology at the University of California, Santa Cruz. He is the author of several books, and has published research papers in scientific journals on the topics of social influence, fraud, terrorist and dictator propaganda, marketing and consumer behavior, and subliminal persuasion.

Contents

Pratkanis has been a consultant for civic groups, government agencies, regulatory organizations, law enforcement, and the United States Military. He has given expert testimony in many trials, and is often cited in the mainstream news media.

In 2004 Pratkanis received an excellence in teaching award and was named the most revered professor by the psychology class of 2005.

Early life and education

Pratkanis was born on April 2, 1957, in Portsmouth Virginia. In 1979 Pratkanis graduated from Eastern Mennonite College with a Bachelor of Science in psychology, sociology and social work. Following that he went to Ohio State University and earned his Master of Science and Ph.D. in 1984. [1] [2] Pratkanis interests are applied social psychology; attitudes and beliefs; communication, language; group processes; intergroup relations; persuasion, social influence; prejudice and stereotyping. [3]

Personal life

Pratkanis is married to Marlene Turner Pratkanis and they have a son, Tony Turner Pratkanis. [1]

Career

Teaching

Pratkanis commenced his teaching career at Carnegie Mellon University in 1984 where he taught courses in advertising and, human behaviour. [1] In 1987 he moved to the University of California, Santa Cruz, where he took up the position of Professor in the Psychology Department of the Social Services Division [1] [4] where he teaches four courses – Introduction to Social Psychology, Social Influence, Social Psychology of Autocracy and Democracy, and Social Psychology of Flim Flam. [4] Pratkanis received the UCSC Excellence in Teaching Award for his courses Social Influence and Social Psychology, and was named the Psychology Class of 2005 Most Revered Professor. [5] [4] [2]

Outside of the university, Pratkanis presented lectures on social influence at skeptical conferences including SkeptiCal, [6] CSICon, and the Skeptic's Toolbox. [7] [8]

Research

Pratkanis' research interest is “social influence – how the social world determines attitudes and beliefs and how, in turn, those individual beliefs affect the social world." [4] His research program has investigated such topics as the delayed effects of persuasion, attitudes and memory, groupthink, affirmative action, subliminal influence, persuasion and democracy, and influence tactics such as the pique technique, phantoms, the projection tactic, the 1-in-5 prize tactic, expert snare, and altercasting. [9] Pratkanis is listed as a co-author on 15 papers published in scientific journals, and is a founding editor of the Journal Social Influence, first published in 2006. [2] [10] He is an editor of Attitude Structure and Function, The Science of Social Influence, past editor of The Journal of Social Psychology, and a past associate editor for the Journal of Consumer Psychology. [2] His research papers have been translated into 10 different languages. [1]

Author

As well as being the co-author of a number of scientific papers and editor of journals, Pratkanis is the co-author or editor of 6 books. [11] He is best known for the best selling books Age of Propaganda: The Everyday Use and Abuse of Persuasion co-authored with Elliott Aronson; [1] which has been translated into Chinese, Japanese, Spanish; [11] and Weapons of Fraud: A Source Book For Fraud Fighters, co-written with AARP state director Doug Shadel, [2] which accompanies the award-winning AARP video of the same name.

Consulting

Pratkanis has consulted for civic groups, government and law enforcement agencies, regulatory bodies and the United States Military. In 2002 he won a Telly award for his work as a scientific consultant on the AARP video Weapons of Fraud, aimed at reducing the number of senior Americans becoming victims of scams. [1] [12] He has worked with the U.S. Securities and Exchange Commission, FINRA (formerly NASD), and law enforcement agencies on strategies for preventing economic Fraud crimes. [1] [2] [13] [14] The United States Military has enlisted Pratkanis to assist with countering Propaganda of terrorists and dictators, and reducing conflict in war zones. [2] [15] He has also assisted the National Association of Attorneys General's Tobacco Litigation Group as an expert on consumer behaviour. [2]

He has given expert testimony before the special senate enquiries into ageing and the U.S. Securities and Exchange Commission on what can be done to prevent economic Fraud. He has appeared as an expert witness in a number of court cases including the trials of CBS Records/Judas Priest on subliminal communication; [16] the state of California against MCI/Worldcom, and Cingular Wireless; and the state of Vermont against R. J. Reynolds Tobacco Company. [1]

Media

Pratkanis is often cited in the mainstream news media on presidential campaigns, Fraud, social influence, war and Propaganda. In 1995 he appeared on Oprah Winfrey's television show as an expert on social influence. [17] He has been quoted or cited by The New York Times, the Los Angeles Times, The Washington Post, CNN, Dateline NBC, and CBS News [2] [18] and the South China Morning Post – the largest English speaking Hong Kong Newspaper. [19]

Other interests

Pratkanis is an amateur magician and a member of the International Brotherhood of Magicians and the Society of American Magicians. [15] He uses magic tricks such as cold reading and levitation in his course, The Social Psychology of Flim Flam, as an effective way to teach critical thinking; proving to his students that even their college professor can fool them. [17]

Fellowships and awards

Selected publications

Books

Journal articles

Related Research Articles

Brainwashing is the concept that the human mind can be altered or controlled by certain psychological techniques. Brainwashing is said to reduce its subject's ability to think critically or independently, to allow the introduction of new, unwanted thoughts and ideas into their minds, as well as to change their attitudes, values, and beliefs.

<span class="mw-page-title-main">Persuasion</span> Umbrella term of influence and mode of communication

Persuasion or persuasion arts is an umbrella term for influence. Persuasion can influence a person's beliefs, attitudes, intentions, motivations, or behaviours.

Social psychology is the scientific study of how thoughts, feelings, and behaviors are influenced by the actual, imagined, or implied presence of others. Social psychologists typically explain human behavior as a result of the relationship between mental states and social situations, studying the social conditions under which thoughts, feelings, and behaviors occur, and how these variables influence social interactions.

<span class="mw-page-title-main">Margaret Singer</span> American psychologist and researcher (1921–2003)

Margaret Thaler Singer was an American clinical psychologist and researcher with her colleague Lyman Wynne on family communication. She was a prominent figure in the study of undue influence in social and religious contexts, and a proponent of the brainwashing theory of new religious movements.

<span class="mw-page-title-main">Psychological warfare</span> Information operations to assist military objectives

Psychological warfare (PSYWAR), or the basic aspects of modern psychological operations (PsyOp), has been known by many other names or terms, including Military Information Support Operations (MISO), Psy Ops, political warfare, "Hearts and Minds", and propaganda. The term is used "to denote any action which is practiced mainly by psychological methods with the aim of evoking a planned psychological reaction in other people".

A granfalloon, in the fictional religion of Bokononism, is defined as a "false karass". That is, it is a group of people who affect a shared identity or purpose, but whose mutual association is meaningless.

Social influence comprises the ways in which individuals adjust their behavior to meet the demands of a social environment. It takes many forms and can be seen in conformity, socialization, peer pressure, obedience, leadership, persuasion, sales, and marketing. Typically social influence results from a specific action, command, or request, but people also alter their attitudes and behaviors in response to what they perceive others might do or think. In 1958, Harvard psychologist Herbert Kelman identified three broad varieties of social influence.

  1. Compliance is when people appear to agree with others but actually keep their dissenting opinions private.
  2. Identification is when people are influenced by someone who is liked and respected, such as a famous celebrity.
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<span class="mw-page-title-main">Elliot Aronson</span> American psychologist (born 1932)

Elliot Aronson is an American psychologist who has carried out experiments on the theory of cognitive dissonance and invented the Jigsaw Classroom, a cooperative teaching technique that facilitates learning while reducing interethnic hostility and prejudice. In his 1972 social psychology textbook, The Social Animal, he stated Aronson's First Law: "People who do crazy things are not necessarily crazy", thus asserting the importance of situational factors in bizarre behavior. He is the only person in the 120-year history of the American Psychological Association to have won all three of its major awards: for writing, for teaching, and for research. In 2007, he received the William James Award for Lifetime Achievement from the Association for Psychological Science, in which he was cited as the scientist who "fundamentally changed the way we look at everyday life". A Review of General Psychology survey, published in 2002, ranked Aronson as the 78th most cited psychologist of the 20th century. He officially retired in 1994 but continues to teach and write.

Carl Iver Hovland was a psychologist working primarily at Yale University and for the US Army during World War II who studied attitude change and persuasion. He first reported the sleeper effect after studying the effects of the Frank Capra propaganda film Why We Fight on soldiers in the Army. In later studies on this subject, Hovland collaborated with Irving Janis who would later become famous for his theory of groupthink. Hovland also developed social judgment theory of attitude change. Carl Hovland thought that the ability of someone to resist persuasion by a certain group depended on your degree of belonging to the group.

<span class="mw-page-title-main">Sleeper effect</span> Psychological phenomenon

The sleeper effect is a psychological phenomenon that relates to persuasion. It is a delayed increase in the effect of a message that is accompanied by a discounting cue, typically being some negative connotation or lack of credibility in the message, while a positive message may evoke an immediate positive response which decays over time. The sleeper effect also refers to a delayed positive response that is maintained over time. The effect was first noticed among US Army soldiers exposed to army propaganda. It was hypothesized that over time the soldiers forgot that the message was propaganda. The effect has been widely studied but notoriously difficult to reproduce, leading to some doubt over its existence.

The APA Task Force on Deceptive and Indirect Methods of Persuasion and Control (DIMPAC/DITPACT) was formed at the request of the American Psychological Association (APA) in 1983. The APA asked Margaret Singer, a leading theorist in cults and coercive persuasion, to chair a task force to "expose cult methods and tactics". Some examples that led to the task force's creation were the Manson family murders, Patty Hearst kidnapping, and the Jonestown massacre.

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Groupthink is a psychological phenomenon that occurs within a group of people in which the desire for harmony or conformity in the group results in an irrational or dysfunctional decision-making outcome. Cohesiveness, or the desire for cohesiveness, in a group may produce a tendency among its members to agree at all costs. This causes the group to minimize conflict and reach a consensus decision without critical evaluation.

An implicit bias or implicit stereotype is the pre-reflective attribution of particular qualities by an individual to a member of some social out group. Recent studies have determined that "implicit bias" towards those of the opposite gender may be even more influential than racial implicit bias.

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Subliminal stimuli are any sensory stimuli below an individual's threshold for conscious perception, in contrast to supraliminal stimuli.

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References

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  4. 1 2 3 4 "UCSC Psychology Anthony Pratkanis". ucsc.edu. Retrieved 16 May 2017.
  5. 1 2 "Excellence in Teaching Award winners announced". ucsc.edu. Retrieved 16 May 2017.
  6. Edward, Mark. "SkeptiCalCON". skepticblog.org. Retrieved 16 May 2017.
  7. SCAMS! (Brochure ed.). Buffalo, NY: CSICOP. 2010.
  8. "Anthony Pratkanis' Conference Talks and Presentations". lanyrd.com. Retrieved 16 May 2017.
  9. Pratkanis, Anthony. "Can a Science of Social Influence Be Used to Stop Economic Fraud Crimes? – About the Author". apa.org. Retrieved 16 May 2017.
  10. Pratkanis, Anthony R. (2006). "Social Influence, Volume 1 2006, Issue-1 Editorial: and Inaugural Issue". Social Influence. 1: 1–2. doi:10.1080/15534510500444386. S2CID   143626490.
  11. 1 2 3 "Books: "Anthony Pratkanis"". amazon.com. Retrieved 16 May 2017.
  12. "Weapons of Fraud". aarp.org. Retrieved 16 May 2017.
  13. "SEC to Conduct First-Ever Seniors Summit July 17 to Protect Older Americans From Investment Fraud" . Retrieved 17 May 2017.
  14. "Remarks at The SEC Senior Summit (on the NASD funded study into senior investor fraud)". finra.org. Retrieved 16 May 2017.
  15. 1 2 "Anthony Pratkanis, Ph.D". californiaconsultants.org. Retrieved 16 May 2017.
  16. "Scientific Consensus and Expert Testimony". csicop.org. November 1996. Retrieved 16 May 2017.
  17. 1 2 3 Gerbic, Susan (14 March 2017). "Pratkanis on Altercasting and CSICon – An Interview With Susan Gerbic". csicop.org. Retrieved 16 May 2017.
  18. McNulty, Jennifer. "UCSC faculty field media calls about war". ucsc.edu. Retrieved 16 May 2017.
  19. Kammerer, Peter (30 March 2003). "Why Bush's loose talk might leave him a loser". scmp.com. Retrieved 16 May 2017.
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