Industry | Graphic design |
---|---|
Genre | Typeface design |
Founded | 2004 |
Founder | Steve Matteson |
Defunct | 2010 |
Fate | Acquired by Monotype Imaging |
Headquarters | , |
Products | Droid, Liberation fonts |
Ascender Corporation was a digital typeface foundry and software development company in the Chicago suburb of Elk Grove Village, Illinois. It was founded in 2004 by a team of software developers, typographers, and people previously involved in developing fonts used widely in computers, inkjet printers, phones, and other digital technology devices. On December 8, 2010, Ascender Corp. was acquired by Monotype Imaging.
The company marketed both directly to consumers with font packs and individual fonts, and to original equipment manufacturers and software developers with custom font design and implementation. The company also extended font glyphs for international use and "hinted" (whereby characters are optimized for screen viewing).
Webtype.com was a joint venture by The Font Bureau and Ascender Corporation, announced on August 17, 2010 as a new venture to serve web designers and developers with fonts to improve the typography and readability of websites. [1]
Steve Matteson, one of Ascender’s founding partners and lead type designer, worked on the Arial and Times New Roman typefaces that Microsoft Corporation introduced in Windows 3.1 in 1992 and have distributed in all subsequent versions of Microsoft Windows and recent versions of Mac OS. Since then Matteson has designed other fonts including Segoe, Microsoft’s current corporate branding font, Convection for the Xbox 360, and the Liberation fonts for Red Hat’s Linux Distribution. Some of Matteson’s other font designs include Andalé Mono, Andy, Curlz, and Endurance.
Another founding partner of Ascender, Tom Rickner, specializes in the technical nuances of digital typography, the production of non-Latin scripts and TrueType font hinting. Rickner oversaw the development of the first TrueType fonts delivered in Apple Computer’s System 7 in 1991. Most recently[ when? ] he was involved in the development of Microsoft's ClearType font collection. He has also been involved in the design and production of many typefaces created for the digital environment including Georgia, Graphite, Meiryo, Nina, Tahoma, Tekton, and Verdana.
In the year Ascender was formed it released its first typeface, Endurance, with the goal of high readability both in print and on screen. Its design follows the Swiss model of grotesque sans serifs. Capital letters are less constricted in proportion than other popular grotesques (Arial and Helvetica for instance). Terminals are shorter and counters are generally more open. The italics are designed and not algorithmically slanted.
In 2005, Ascender announced that it agreed with Microsoft Corporation to distribute Microsoft fonts, including the Windows Core Fonts, the Microsoft Web Fonts and the many multilingual fonts currently supplied by Microsoft in its software products and operating systems.
In that same year Ascender announced that it had a distribution agreement with IBM to provide a range of Japanese fonts as well as a distribution agreement with Bigelow & Holmes Type Foundry to distribute the Lucida family of fonts.
Also in 2005, Steve Matteson designed the fonts for the Xbox 360 video game and entertainment system from Microsoft. Ascender's type designers and font software engineers created custom fonts tuned specifically for high-quality display on-screen in the Xbox user interface, as well as multilingual fonts to support the Xbox 360 branding and marketing around the world.
At the end of 2005 Ascender announced its first OpenType Pro font, Pericles Pro. Pericles Pro is based on the work of Robert Foster who created the original designs for American Type Founders in 1934. Each Pericles Pro font includes 433 glyphs. This includes 12 stylistic alternates and 17 ligatures to mix and match with a full set of capitals, small capitals, superscript, subscript, and small capital letters.
In 2006 Ascender released numerous products for hardware and software developers including a font set that meets the EIA-708-B standard for Digital TV Closed Captioning (DTVCC), large Unicode compliant fonts and fonts for HD DVD authors and publishers designed to enhance the on-screen experience that is part of an HD DVD's Advanced Content.
Also in 2006 Ascender introduced a software product for mobile phones – the Ascender Personality Kit, which combined ring tones, wallpaper backgrounds, themes, and fonts into packaged sets that automated the process of acquiring and applying multiple components for users to personalize their Windows Mobile phone.
In November, 2007 Ascender announced it had created the Droid font family for the Android handset platform. [2]
In 2007 Ascender executed a license to distribute the Microsoft scalable font engine that supports hinting technology to enhance on-screen legibility. Ascender also created the Liberation fonts distributed by Red Hat. In the same year Ascender made the Microsoft ClearType Font Collection available to end users looking to utilize the fonts from the Microsoft Vista operating system on other platforms (including Mac, Unix and previous Windows versions).
Ascender conducted numerous typographic-related research projects including a study on the typefaces that appear on the front pages of America's top daily newspapers. This study identified the most popular typefaces, sources, and the pervasive use of custom fonts in newspaper design.[ vague ]
Another Ascender study researched the free and shareware fonts that can be found on the most-popular Websites. The study analyzed more than 4500 TrueType fonts that could be downloaded by Macintosh, Windows, and Linux users to determine their viability for use in linking downloadable fonts to web pages as part of the Cascading Style Sheets (CSS) specification proposed by the W3C. The study found that out of the 4572 fonts tested, 4385 (95.9%) failed one or more of six tests. [3]
Palatino is the name of an old-style serif typeface designed by Hermann Zapf, initially released in 1949 by the Stempel foundry and later by other companies, most notably the Mergenthaler Linotype Company.
Verdana is a humanist sans-serif typeface designed by Matthew Carter for Microsoft Corporation, with hand-hinting done by Thomas Rickner, then at Monotype. Demand for such a typeface was recognized by Virginia Howlett of Microsoft's typography group and commissioned by Steve Ballmer. The name "Verdana" is derived from "verdant" (green) and "Ana".
Arial is a sans-serif typeface and set of computer fonts in the neo-grotesque style. Fonts from the Arial family are included with all versions of Microsoft Windows after Windows 3.1, as well as in other Microsoft programs, Apple's macOS, and many PostScript 3 printers.
Tahoma is a humanist sans-serif typeface that Matthew Carter designed for Microsoft Corporation. Microsoft first distributed it, along with Carter's Verdana, as a font with Office 97.
Arial Unicode MS is a TrueType font and the extended version of the font Arial. Compared to Arial, it includes higher line height, omits kerning pairs and adds enough glyphs to cover a large subset of Unicode 2.1—thus supporting most Microsoft code pages, but also requiring much more storage space. It also adds Ideographic layout tables, but unlike Arial, it mandates no smoothing in the 14–18 point range, and contains Roman (upright) glyphs only; there is no oblique (italic) version. Arial Unicode MS was previously distributed with Microsoft Office, but this ended in 2016 version. It is bundled with Mac OS X v10.5 and later. It may also be purchased separately from Ascender Corporation, who licenses the font from Microsoft.
In digital typography, Lucida Sans Unicode OpenType font from the design studio of Bigelow & Holmes is designed to support the most commonly used characters defined in version 1.0 of the Unicode standard. It is a sans-serif variant of the Lucida font family and supports Latin, Greek, Cyrillic and Hebrew scripts, as well as all the letters used in the International Phonetic Alphabet.
Core fonts for the Web was a project started by Microsoft in 1996 to create a standard pack of fonts for the World Wide Web. It included the proprietary fonts Andalé Mono, Arial, Arial Black, Comic Sans MS, Courier New, Georgia, Impact, Times New Roman, Trebuchet MS, Verdana and Webdings, all of them in TrueType font format packaged in executable files (".exe") for Microsoft Windows and in BinHexed Stuff-It archives (".sit.hqx") for Macintosh. These packages were published as freeware under a proprietary license imposing some restrictions on distribution.
Georgia is a serif typeface designed in 1993 by Matthew Carter and hinted by Tom Rickner for Microsoft. It was intended as a serif typeface that would appear elegant but legible when printed small or on low-resolution screens. The typeface is inspired by Scotch Roman designs of the 19th century and was based on designs for a print typeface on which Carter was working when contacted by Microsoft; this would be released under the name Miller the following year. The typeface's name referred to a tabloid headline, "Alien heads found in Georgia."
Andalé Mono is a monospaced sans-serif typeface designed by Steve Matteson for terminal emulation and software development environments, originally for the Taligent project by Apple Inc. and IBM. Andalé Mono has a sibling called Andalé Sans.
Cambria is a transitional serif typeface commissioned by Microsoft and distributed with Windows and Office. It was designed by Dutch typeface designer Jelle Bosma in 2004, with input from Steve Matteson and Robin Nicholas. It is intended as a serif font that is suitable for body text, that is very readable printed small or displayed on a low-resolution screen and has even spacing and proportions.
Calibri is a digital sans-serif typeface family in the humanist or modern style. It was designed by Luc(as) de Groot in 2002–2004 and released to the general public in 2007, with Microsoft Office 2007 and Windows Vista. In Office 2007, it replaced Times New Roman as the default typeface in Word and replaced Arial as the default in PowerPoint, Excel, Outlook, and WordPad. De Groot described its subtly rounded design as having "a warm and soft character".
Segoe is a typeface, or family of fonts, that is best known for its use by Microsoft. The company uses Segoe in its online and printed marketing materials, including recent logos for a number of products. Additionally, the Segoe UI font sub-family is used by numerous Microsoft applications, and may be installed by applications. It was adopted as Microsoft's default operating system font beginning with Windows Vista, and is also used on Outlook.com, Microsoft's web-based email service. In August 2012, Microsoft unveiled its new corporate logo typeset in Segoe, replacing the logo it had used for the previous 25 years.
Meiryo is a Japanese sans-serif gothic typeface. Microsoft bundled Meiryo with Office Mac 2008 as part of the standard install, and it replaces MS Gothic as the default system font on Japanese systems beginning with Windows Vista.
DIN 1451 is a sans-serif typeface that is widely used for traffic, administrative and technical applications.
Apple's Macintosh computer supports a wide variety of fonts. This support was one of the features that initially distinguished it from other systems.
Microsoft Sans Serif is a sans-serif typeface introduced with early Microsoft Windows versions. It is the successor of MS Sans Serif, formerly Helv, a proportional bitmap font introduced in Windows 1.0. Both typefaces are very similar in design to Arial and Helvetica. The typeface was designed to match the MS Sans bitmap included in the early releases of Microsoft Windows.
Liberation is the collective name of four TrueType font families: Liberation Sans, Liberation Sans Narrow, Liberation Serif, and Liberation Mono. These fonts are metrically compatible with the most popular fonts on the Microsoft Windows operating system and the Microsoft Office software package, for which Liberation is intended as a free substitute. The fonts are default in LibreOffice.
Droid is a font family first released in 2007 and created by Ascender Corporation for use by the Open Handset Alliance platform Android and licensed under the Apache License. The fonts are intended for use on the small screens of mobile handsets and were designed by Steve Matteson of Ascender Corporation. The name was derived from the Open Handset Alliance platform named Android.
Steven R. Matteson is an American typeface designer whose work is included in several computer operating systems and embedded in game consoles, cell phones and other electronic devices. He is the designer of the Microsoft font family Segoe included since Windows XP; of the Droid font collection used in the Android mobile device platform, and designed the brand and user-interface fonts used in both the original Microsoft Xbox and the Xbox 360.