"Bad Love" is a song recorded by South Korean singer Key serving as the second single for his 2021 extended play of the same name. It was released on September 27, 2021, through SM Entertainment as the album's lead single.
On September 6, 2021, SM Entertainment announced the upcoming release date of Key's first Korean-language extended play, Bad Love, led by the single of the same name.[1] The first single from the EP, "Hate That...", had already been released a month prior.[2] Key showcased the song for the first time at his Beyond Live concert, Groks in the Keyland, on September 26, 2021, before releasing it alongside the album on the next day.[3] Two music video teasers were released on September 25 and September 26, respectively. The song together with the music video were released on September 27.[4]
Composition
"Bad Love" was written by Kenzie and Adrian McKinnon, while Kenzie produced the song.[5] Musically, the song is described as a dance-pop song that creates a retro mood with a strong synth sound and a lively beat.[6] The lyrics revolve around "a tale of ecstatic love turned toxic".[7]
↑ Jeong, Hee-yeon (September 6, 2021). 샤이니 키, 새 솔로 앨범 'BAD LOVE' 9월 27일 발매 [공식][Shinee's Key will release new solo album 'Bad Love' on September 27 [Official]]. Sports Dong-A (in Korean). Archived from the original on September 13, 2021. Retrieved September 13, 2021– via Naver.
↑ Ko, Seung-ah (September 15, 2021). 샤이니 키 '비욘드 라이브' CGV서 생중계…극장 최초[Shinee Key's 'Beyond Live' to be broadcast live at CGV... First time in a theater]. News1 (in Korean). Archived from the original on September 15, 2021. Retrieved September 16, 2021– via Naver.
↑ Kim, Na-young (September 24, 2021). 샤이니 키, 타이틀 곡 ‘BAD LOVE’ MV 티저 공개…매력 폭발[Shinee's Key's title song "BAD LOVE" MV teaser will be released...So charming.]. MK Sports (in Korean). Archived from the original on September 25, 2021. Retrieved September 25, 2021– via Naver.
↑ Hong, Hye-min (September 15, 2021). 샤이니 키, 이번엔 레트로다[Shinee's Key: this time it's retro]. Hankook Ilbo (in Korean). Archived from the original on September 16, 2021. Retrieved September 16, 2021– via Naver.
↑ Kang, Min-kyung (October 9, 2021). '음악중심' 샤이니 키, 'BAD LOVE'로 첫 1위 "절대 잊지 않을 것" 눈물[★밤TView]['Show! Music Core' Shinee's Key takes first win with 'Bad Love' "Never forget" tears]. Star News (in Korean). Archived from the original on October 9, 2021. Retrieved October 9, 2021– via Naver.
↑ "2021년 40주차 Digital Chart"[Digital Chart – Week 40, 2021]. Gaon Chart (in Korean). Korea Music Content Association. September 26 – October 2, 2021. Archived from the original on October 7, 2021. Retrieved October 7, 2021.
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