Beymen

Last updated
Beymen
Industry Fashion
Founded1971;53 years ago (1971)
Founder Osman Boyner
Headquarters,
Key people
Osman Boyner
Products Luxury goods
Owner Mayhoola for Investments
Website
Beymen store in Istinye Park mall, [?] Istanbul CBD Beymen IstinyePark Izmir 01.jpg
Beymen store in İstinye Park mall, ︎ Istanbul CBD

Beymen is a chain of luxury department stores in Istanbul, Turkey, part of the Beymen Group owned by the Qatari investment fund Mayhoola for Investments.

Contents

Fodor's has compared the chain to Bloomingdale's in the United States, [1] [2] while London's Evening Standard has called Beymen Türkiye's "answer to Selfridge's". [3]

Beymen Group also operates the Beymen Classics, NetWork and Divarese chains of clothing boutiques. However, the separate Beymen Business operation is a chain of boutiques retailing private brand men's clothing under the Beymen Business brand, which it also manufactures. That business is not part of Beymen Group, but rather Boyner Group.

The company's headquarters is in Vadistanbul. [4]

History

Ali Osman Boyner co-founded Altınyıldız (today Boyner Holding) in 1952 with the idea to introduce Turkish fabric to the world. The company began exporting in 1956. At the end of the 1960s, Boyner began manufacturing ready-to-wear clothing to fill a gap in the Turkish market for quality goods. The upscale department store Beymen was conceived in collaboration with friend and fashion designer Kerim Kerimol and Italian fashion house owner Silvano Corsini. Beymen's first store, featuring its own private-label products, opened in 1971 in Şişli, Istanbul. From there, Beymen has continued to expand, [5] owning a chain of 20 full-line department stores as of July 2024. A main competitor of Beymen is upscale department store brand Vakko.

In 2016, supermodel Magdalena Frackowiak appeared in Beymen's advertising. [6]

For its 50th anniversary in 2023, it held an exhibition, Golden opulence, "showcasing Istanbul’s lasting influence on high fashion". [7] [8]

Products and services

Currently, the department stores sell high-quality house-brand ("Beymen") merchandise but also from global luxury brands including Valentino, Balmain, Dolce & Gabbana, Prada, Miu Miu, Etro, Balenciaga, Loewe, Isabel Marant, Bottega Veneta, Stella McCartney, Celine and Fendi. [9]

Beymen's website also sells art, including works by İzzet Keribar (tr). [10]

Corporate

In 2015, Qatari company Mayhoola acquired a 54% share of Boyner Retail and Textile Investments Inc., while Boyner Holding retained a share of 42.8%.

In 2019, Boyner Holding and Mayhoola agreed to dissolve their partnership, with Boyner Büyük Mağazacılık (department stores) and Altınyıldız Tekstil, the heritage businesses of the group, becoming part of Boyner Holding.

97% of Beymen Mağazacılık and Ay Marka Mağazacılık (boutiques) became part of Mayhoola, which thus added Turkey's largest luxury and fashion company to its global luxury portfolio, a portfolio including brands such as Valentino, Balmain and Pal Zileri.

Beymen Group

Beymen department store flagship at Galataport complex along the Bosphorus, Istanbul Beymen department store Galataport 2.jpg
Beymen department store flagship at Galataport complex along the Bosphorus, Istanbul
Beymen Club store in Vadistanbul shopping center Beymen Club Vadistanbul AVM-mall.jpg
Beymen Club store in Vadistanbul shopping center
NetWork store in Zorlu Center in Istanbul, 2024 NetWork store, Zorlu Center, Istanbul.jpg
NetWork store in Zorlu Center in Istanbul, 2024

As of mid-2022 Beymen Group led by Cem Boyner [11] operates a total of 91,000m2 of retail space across a total of 244 department and specialty stores. [12] The four brands are:

Beymen Business, on the other hand, is not part of Beymen Group, but rather operated by BR Mağazacılık of the Boyner Group.

Boyner Group

From 2019 onwards, Boyner Group has focused on five core businesses, as shown in the chart below. [14] As of 2024, the Boyner Group brands are organized slightly differently than in 2019. [15]

BR Mağazacılık manufactures and retails the brands Altınyıldız Classics and Beymen Business, created in 2011 as a joint venture of Boyner Group and Ran Konfesiyon.Headquartered in Torbalı, Izmir, and has around 2000 employees, 200 stores and more than 400 sales points in 60 provinces in Türkiye as well as 60 stores in 18 other countries. [16]

20192024
Boyner Büyük Mağazacılık (Boyner): multi-brand retail
Morhipo: fashion and multi-brand e-commerce
Hopi: consumer technologies
Altınyıldız: textile production
Altınyıldız Classics:
men's clothing manufacturing and retail
BR Mağazacılık
(Altınyıldız Classics and Beymen Business
manufacturing and retail)
Boyner Yayınları: publishing
Brooks Brothers

Beymen ç

Beymen department store at Zorlu Center, Istanbul, 2024 Beymen department store, Zorlu Center, Istanbul 2.jpg
Beymen department store at Zorlu Center, Istanbul, 2024
The "Beymen Seasons" department store at Vadistanbul, 2024 Beymen Seasons Vadistanbul AVM-mall.jpg
The "Beymen Seasons" department store at Vadistanbul, 2024

Originally 9,600 m2 upon opening in 2013, [17] expanded in 2022 by another 1,750 m2, [18] Beymen Zorlu Center is the brand's largest department store location. 2,500 m2 is dedicated to shoes and bags. [17] Designed by German/Swiss architects Michelgroup, who have done remodels for Munich's Oberpollinger department store [19] [20] It hosted the German artist Olaf Hajek's solo exhibition 'Best of Olaf Hajek'. [21]

In 2022 Beymen opened a three-story, 3,000-sq-m store at Galataport, interiors by Catalan-Spanish designer Lazaro Rosa-Violán. [22] [23]

A second location along Bağdat Avenue in Erenköy, Kadıköy district closed as of 2024 [24] The Suadıye location along Bağdat Avenue remains in operation.

The location in Vadistanbul opened in 2020 is branded Beymen Seasons and combines both the current season's fashions with previous seasons in one location. [25]

Beymen operates department stores in the following locations: [26] [27] Michelgroup also designed the 2,000 m2 unit at Akasya mall in Üsküdar on the Asian side of Istanbul. [28]

City/RegionDistrictNeighborhoodMallm2OpenedRemarks
Istanbul
CBD
Şişli Harbiye (Nişantaşı)Abdi İpekçi Avenue (freestanding)3,500 [29] 2003 [30] 7 story [29] flagship. Brasserie restaurant.
Beyoğlu Karaköy Galataport 3,0002022
Sarıyer İstinye İstinye Park
Ayazağa Vadistanbul 4,0002020Branded "Beymen Seasons"
Beşiktaş Levazım Zorlu Center 11,3002013
Istanbul–
Western
Bakırköy ŞenlikköyAqua Florya
Ataköy Ataköy Plus (A Plus)May 20, 2022 [31]
Istanbul–
Asia
Üsküdar Acıbadem Akasya 2021 [32]
Kadıköy|Suadiye Bağdat Avenue (freestanding)August 9, 2017 [33]
Ataşehir Ertuğrul Metropol İstanbul 1,2102019 [33]
Adana SeyhanAhmet Remzi Yüreğir01 Burda
Ankara SöğütözüArmadaMay 20, 2022 [31]
KavaklidereTahran Avenue (freestanding)
OranPanoraMay 20, 2022 [31]
Antalya MuratpaşaŞirinyalı(freestanding)
SerikKadriyeRixos - Land of Legends Shopping Avenue
Bodrum area Bodrum GöltürkbüküResort Mandarin
Yalıkavak Marina
Bursa Osmangazi̇KoruparkMay 20, 2022 [31]
Gaziantep ŞehitkamilSarıgüllük Sanko Park
İzmir KarşıyakaYalıHilltown1,5002021 [34] Replaced Karşıyaka store [34]
BalçovaBahçelerarasıİstinye Park İzmir4,000+ [32] 2021 [32] 3rd largest store upon opening, [32] 2 stories [35]
Mersin Eğriçam Mah. Mersin Marina May 20, 2022 [31]

Former stores: Erenköy (in Suadiye, Kadıköy), [36] Akmerkez

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References

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