Branston (brand)

Last updated

Branston
Branston Logo.jpg
Branston Pickle jar 1.jpg
A jar of Branston Pickle when it was sold under the Crosse and Blackwell brand
Product typePickle, sauces
Owner Mizkan
CountryEngland
Introduced1922
Previous owners Crosse and Blackwell
Nestlé
Premier Foods
TaglineBring out the Branston
Website bringoutthebranston.co.uk

Branston is an English food brand best known for the original Branston Pickle, a sweet pickle first made in 1922 in the village of Branston near Burton upon Trent, Staffordshire, by Crosse & Blackwell. [1] [2] [3] The Branston factory proved to be uneconomical, and production was moved to Crosse & Blackwell subsidiary, E Lazenby & Sons in Bermondsey, London, where it invested in new buildings in 1924 and 1926, which remained in use until 1969. [4] [5]

Contents

In 2004, the pickle business was sold by Nestlé to Premier Foods and production was moved to Bury St Edmunds in Suffolk. [6] [7] Premier Foods sold the brand to Mizkan in 2013, [8] at which time it ceased to be labelled as Crosse and Blackwell because in Europe this name was sold separately to Princes Group. Over 17 million jars a year are sold in the UK. [9]

Original pickle

Branston Pickle Branston Pickle close-up.jpg
Branston Pickle

Branston Pickle is made from a variety of diced vegetables, including swede, carrots, onions and cauliflower pickled in a sauce made from vinegar, tomato, apple and spices. [9] While not a chutney, Branston Pickle is sweet and spicy with a "chutney-like" consistency, containing chunks of vegetables in a thick brown sticky sauce. [9] It is commonly served as part of a ploughman's lunch, a popular menu item in British pubs. [10] It is also frequently combined with cheese in sandwiches, and many sandwich shops in the UK offer cheese and pickle as an option. [10] It is available in the standard 'chunky' version, a 'small chunk' variety, and a 'smooth' variety that is pureed, which makes it easier to spread onto bread; convenient squeeze-bottle packs are amongst the range. Branston also has flavoured pickles including Sweet Chilli and Beetroot flavoured pickle. [11]

Brand extension

Additional Branston products include mayonnaise, tomato ketchup, piccalilli, brown sauce, salad cream, and baked beans. [12]

In October 2005, Premier Foods launched Branston Baked Beans. The marketing and promotion of this product were aimed at challenging Heinz's dominance of the UK baked bean market. [13] This marketing included an advert, featuring a Branston Bean Tin explaining how Branston Beans are very "saucy". [13] Promotional activities included a 'Great British Bean Poll' where members of the public across the country were invited to blind taste both 'the brand leader' (assumed to be Heinz) and Branston. [13] In the poll, 76% of participants picked Branston over Heinz. Heinz elected to change their recipe in the face of this aggressive activity. [14]

Premier Foods also attempted to leverage the traditional Branston Pickle brand name by producing Branston Relishes in four different flavours: Hot Chilli & Jalapeño, Gherkin, Sweet Onion and Tomato & Red Pepper. [15]

Around November 2015, a sweet chili-flavoured pickle was launched, and the brand's rich and fruity sauce was re-launched, along with two new sauce flavours, rich and spicy and rich and smoky. [11] In 2017, Branston launched its tomato ketchup, mayonnaise and brown sauce lines in single-serving sachet packaging. [16]

Walkers once produced a variety of crisps called "Cheese and Branston Pickle". [17]

Sale to Mizkan

Branston Depot - the original factory of Branston Pickle; on Burton Road, Branston, Burton upon Trent, Staffordshire Branston Depot - the original home of Branston Pickle - geograph.org.uk - 208273.jpg
Branston Depot - the original factory of Branston Pickle; on Burton Road, Branston, Burton upon Trent, Staffordshire

In late 2012, it was announced that as part of an aggressive debt reduction strategy, Premier Foods would be selling the Branston brand to Japanese food manufacturer Mizkan Group for £92.5 million, joining Sarson's vinegar and Hayward's pickled onions as recent Premier Foods to Mizkan brand acquisitions. [1] The Bury St Edmunds plant continues to manufacture Branston products. [18]

Availability outside the UK

Branston Pickle is sold in Ireland, [19] the United States, [20] Canada, [21] Australia, New Zealand, Norway, France, [22] Denmark, Malta, Singapore (Cold Storage and Market Place), Germany (REWE and Globus Warenhaus), Turkey (Kipa), the Netherlands, [23] the Czech Republic, [24] Slovakia (Tesco), Belgium (Carrefour Market Etterbeek), Hong Kong (Taste), Indonesia (Kemchicks), South Africa, Southern Spain (Supersol and Carrefour), Thailand (Chiang Mai, Rimping), Vietnam, [25] Angola [26] and Namibia. Despite the purchase of the brand by Mizkan Group Corporation, it is not sold in Japan. [27]

See also

Related Research Articles

<span class="mw-page-title-main">Condiment</span> Substance added to food for flavour

A condiment is a preparation that is added to food, typically after cooking, to impart a specific flavour, to enhance the flavour, or to complement the dish.

<span class="mw-page-title-main">Baked beans</span> Cooked beans in sauce

Baked beans are a dish traditionally containing white common beans that are parboiled and then baked in sauce at low temperature for a lengthy period. Canned baked beans are not baked, but are cooked through a steam process.

<span class="mw-page-title-main">Chutney</span> South Asian condiments made of spices, vegetables, and fruit

A chutney is a spread typically associated with cuisines of the Indian subcontinent. Chutneys are made in a wide variety of forms, such as a tomato relish, a ground peanut garnish, yogurt, or curd, cucumber, spicy coconut, spicy onion, or mint dipping sauce.

<span class="mw-page-title-main">Trinidad and Tobago cuisine</span> Culinary traditions of Trinidad and Tobago

Trinidad and Tobago has a unique history and its food is influenced by Indian-South Asian, West African, Creole, European, American, Chinese, Amerindian, and Latin American culinary styles. Trinidadian and Tobagonian food is dominated by a wide selection of dishes, most notably, doubles, roti, pelau, callaloo and curried crab and dumplings. Trinidad and Tobago is also known for its prepared provisions, such as dasheen, sweet potato, eddoes, cassava, yam, soups and stews, also known as blue food across the country. Corresponding to the Blue Food Day event held annually in Trinidad and Tobago.

<span class="mw-page-title-main">Relish</span> Cooked, pickled, or chopped vegetable or fruit used as a condiment

A relish is a cooked and pickled culinary dish made of chopped vegetables, fruits or herbs and is a food item typically used as a condiment to enhance a staple. Examples are chutneys and the North American relish, a pickled cucumber jam eaten with hot dogs. In North America, the word "relish" is frequently used to describe a single variety of finely chopped pickled cucumber relish, such as pickle, dill and sweet relishes.

<span class="mw-page-title-main">Crosse & Blackwell</span> British food brand

Crosse & Blackwell is an English food brand. The original company was established in London in 1706, then was acquired by Edmund Crosse and Thomas Blackwell in 1830. It became independent until it was acquired by Swiss conglomerate Nestlé in 1960.

<span class="mw-page-title-main">South African cuisine</span> Cuisine of South Africa

South African cuisine reflects the diverse range of culinary traditions embodied by the various communities that inhabit the country. Among the indigenous peoples of South Africa, the Khoisan foraged over 300 species of edible food plants, such as the rooibos shrub legume, whose culinary value continues to exert a salient influence on South African cuisine. Subsequent encounters with Bantu pastoralists facilitated the emergence of cultivated crops and domestic cattle, which supplemented traditional Khoisan techniques of meat preservation. In addition, Bantu-speaking communities forged an extensive repertoire of culinary ingredients and dishes, many of which are still consumed today in traditional settlements and urban entrepôts alike.

<span class="mw-page-title-main">Chow-chow (food)</span> Relish

Chow-chow is a pickled dish from the American South.

<span class="mw-page-title-main">Cheddars</span> Cheese-flavoured biscuits

Cheddars are a British brand of baked Cheddar cheese-flavoured savoury biscuits. They were originally manufactured and sold by Crawfords. Until 2014, Cheddars were marketed under the McVitie's brand, but are now marketed under the Jacob's brand. Mini Cheddars continue to be marketed under the McVitie's brand in Ireland. Cheddars are made using wheat flour, and include real cheese.

<span class="mw-page-title-main">Premier Foods</span> British food manufacturer

Premier Foods plc is a British food manufacturer headquartered in St Albans, Hertfordshire. The group owns many well-known brands, including Mr Kipling, Ambrosia, Bird's Custard, Angel Delight, Homepride cooking sauces, Lyons, Sharwood's, Loyd Grossman sauces, Oxo, Bisto, Batchelors and Plantastic. Premier Foods also produce cakes under the Cadbury's name, using the brand under licence. It is listed on the London Stock Exchange and is a constituent of the FTSE 250 Index.

<span class="mw-page-title-main">Princes Group</span> International food and drink group

Princes Group is an international food and drink group involved in the manufacture, import and distribution of branded and customer own-brand products. Founded in 1880 and headquartered in the UK, since 1989 it has been owned by the Japanese conglomerate Mitsubishi Corporation.

<span class="mw-page-title-main">Major Grey's Chutney</span> Chutney invented by Major Grey

Major Grey's Chutney is a type of chutney, reputedly created by a 19th-century British Army officer of the same name who, though likely apocryphal, presumably lived in British India. Its characteristic ingredients are mango, raisins, vinegar, lime juice, onion, tamarind extract (occasionally), sweetening, and spices.

<span class="mw-page-title-main">Mizkan</span> Japanese food manufacturer

Mizkan Holdings is a Japanese company that produces vinegars, mustards, salad dressings, authentic East Asian sauces, nattō, and other food products. It is based in Handa, Aichi Prefecture, near Nagoya.

The Baked Bean Museum of Excellence was a private museum located in Port Talbot, Wales, United Kingdom. The Baked Bean Museum Of Excellence closed in 2023.

References

  1. 1 2 Ruddick, Graham (30 October 2012). "Branston Pickle sold to Japan's Mizkan in £92.5m deal". The Telegraph. Retrieved 26 October 2017.
  2. Ayto, J. (2012). The Diner's Dictionary: Word Origins of Food and Drink. Oxford Quick reference collection. OUP Oxford. p. 43. ISBN   978-0-19-964024-9 . Retrieved 26 October 2017.
  3. van Wyk, B.E. (2014). Culinary Herbs and Spices of the World. University of Chicago Press. p. 36. ISBN   978-0-226-09183-9 . Retrieved 26 October 2017.
  4. Bourke, Joanna (6 December 2016). "London Square buys former Branston pickle Bermondsey site for flats". Evening Standard. Retrieved 27 October 2017.
  5. "Crosse and Blackwell / E Lazenby & Sons". Exploring Southwark. Archived from the original on 12 September 2017. Retrieved 12 September 2017.
  6. Owen, R.; Dynes, M. (1992). Tuttle guide to the single European market: a comprehensive handbook. C.E. Tuttle. p. 163. ISBN   978-0-8048-1815-5 . Retrieved 27 October 2017.
  7. "Pickle 'demand rises' after fire". BBC News. 2 November 2004. Retrieved 27 October 2017.
  8. "Branston sold by Premier Foods". BBC News. 30 October 2012. Retrieved 27 October 2017.
  9. 1 2 3 Martin, K. (2017). Famous Brand Names and Their Origins. Pen & Sword Books Limited. pp. 8–9. ISBN   978-1-78159-015-7 . Retrieved 27 October 2017.
  10. 1 2 Kazmier, Penny (26 January 2016). "In the U.K., the Branston Pickle adds crunchy, savory kick to sandwiches". Daily Herald. Retrieved 27 October 2017.
  11. 1 2 "Branston launches new flavoured pickle and table sauces". FoodBev Media. 4 November 2015. Retrieved 27 October 2017.
  12. Evans, Graeme (30 October 2012). "The £90m pickle: Branston sold to Japan firm". The Independent. Retrieved 27 October 2017.
  13. 1 2 3 Pringle, H. (2008). Brand Immortality: How Brands Can Live Long and Prosper. Gale virtual reference library. Kogan Page. p. 232. ISBN   978-0-7494-5572-9 . Retrieved 27 October 2017.
  14. Gill, Joe (21 February 2006). "Heinz to change baked beans recipe as it faces Branston challenge". Brandrepublic.com. Retrieved 18 March 2013.
  15. Marketing. Haymarket Press. 2005. p. 10. Retrieved 27 October 2017.
  16. Panthaki, Fabian (27 October 2017). "Mizkan Expands Foodservice Offers From Branston, Sarson's". KamCity. Retrieved 27 October 2017.
  17. "Walkers Cheese and Branston Pickle Feathers Crisps". Taquitos.net. Retrieved 20 February 2014.
  18. "BBC News - Branston sold by Premier Foods to Japan's Mizkan". Bbc.co.uk. 30 October 2012. Retrieved 20 February 2014.
  19. Fodor's Travel Publications Staff; Howard, Anto (2015). Fodor's Ireland 2016. Fodor's Essential Ireland. Fodor's Travel Publications. p. 104. ISBN   978-1-101-87844-6 . Retrieved 26 October 2017.
  20. Sifton, Sam (3 April 2017). "Recipes for a Better Week". The New York Times. Retrieved 26 October 2017.
  21. Ruprecht, T. (2010). Toronto's Many Faces. Dundurn. p. 129. ISBN   978-1-4597-1805-0 . Retrieved 26 October 2017.
  22. Lichfield, J. (2012). Our Man in Paris: A Foreign Correspondent, France and the French. Signal Books. p. 23. ISBN   978-1-908493-56-9 . Retrieved 26 October 2017.
  23. Campbell, J. (2014). The Bookshop Book. Little, Brown Book Group. p. pt104. ISBN   978-1-4721-1670-3 . Retrieved 26 October 2017.
  24. Jacy Meyer, W.W.J.M. Prague In Your Pocket. In Your Pocket. p. 27. ISBN   978-0-01-213212-8 . Retrieved 27 October 2017.
  25. Dodd, J.; Lewis, M. (2003). Vietnam. Music rough guide. Rough Guides. p. 113. ISBN   978-1-84353-095-4 . Retrieved 27 October 2017.
  26. Stead, M.; Rorison, S. (2010). Angola. Bradt Guides. Bradt Travel Guides. p. 121. ISBN   978-1-84162-304-7 . Retrieved 26 October 2017.
  27. "Branston Pickle Brand Sold". ACUMEN—The magazine of the British Chamber of Commerce in Japan. November 2012. Retrieved 21 October 2023.