Bro (subculture)

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Bro is a subculture of young men who spend time partying with others like themselves. [1] Although the popular image of bro lifestyle is associated with sports apparel and fraternities, it lacks a consistent definition. Most aspects vary regionally such as in California where it overlaps with surf culture. [2] Oxford Dictionaries have noted that bros frequently self-identify with neologisms containing the word "bro" as a prefix or suffix. [1]

Subculture group of people within a culture that differentiates themselves from the larger culture to which they belong

A subculture is a group of people within a culture that differentiates itself from the parent culture to which it belongs, often maintaining some of its founding principles. Subcultures develop their own norms and values regarding cultural, political and sexual matters. Subcultures are part of society while keeping their specific characteristics intact. Examples of subcultures include hippies, goths and bikers. The concept of subcultures was developed in sociology and cultural studies. Subcultures differ from countercultures.

Sports in the United States are an important part of American culture. American football is the most popular sport to watch in the United States, followed by baseball, basketball, and soccer. Hockey, tennis, golf, wrestling, auto racing, arena football, field lacrosse, box lacrosse and volleyball are also popular sports in the country.

Fraternities and sororities, or Greek letter organizations (GLOs), are social organizations at colleges and universities. A form of the social fraternity, they are prominent in the United States and the Philippines, with much smaller numbers existing in France, Canada, and elsewhere. Similar organizations exist in other countries as well, including the Studentenverbindungen of German-speaking countries.

Contents

Etymology and history

Bro was originally an abbreviated form of "brother" but began to assume non-familial connotations in the 20th century. [1] In this evolution, it was first used to refer to another man, such as a "guy" or "fellow". In these ways, it was semantically similar to the use of "brother". In the 1970s, bro came to refer to a male friend rather than just another man. The word became associated with young men who spend time partying with others like themselves. [1] Oxford Dictionaries identified the use of the term "bro" as the one "defining feature" of the changing cultural attributes of young manhood. [1]

The applications of bro subculture correlate with neologisms that include the word. [3] The word is used as a modifier for compound terms such as "brogrammer" and "curlbro". [1] The word brah is used similarly, and is sometimes combined as "bro-brahs", other variations exist such as: bruh or breh. Oxford Dictionaries wrote that the term "lends itself" to compounding and blending, with combinations such as "bro-hug" and "bro-step" and portmanteaux such as "bro-down", "bromance", and "brohemian". This creation of neologisms was called "portmanbros" by 2009. Oxford Dictionaries compared this trend to man- prefixes (e.g., man cave, mansplaining, manscaping) but noted that the bro portmanteaux subset refers to a smaller portion of masculinity. Oxford Dictionaries also noted that many of the terms were "stunt coinages" with little hope of widespread adoption. However, the term "bromance", whose first usage was recorded in a 2001 issue of TransWorld Surf , entered the Oxford English Dictionary . The term "bro-hug" was used at least eight times in The New York Times between 2010 and 2013 and "brogrammer" once became the center of Silicon Valley gender conversations. In comparison to the "hipster" modifier, Oxford Dictionaries called the "bro" modifier more playful, and responsible for making the subculture "ripe for (often self-inflicted) mockery". [1]

"Brogrammer", a portmanteau of bro and programmer, is a slang term for a stereotypically masculine programmer. It is often used pejoratively, but some programmers self-describe themselves as a brogrammer positively as a word for "sociable or outgoing programmer", and it also tends to represent a subculture within the greater tech industry. An example sometimes cited of targeted advertising toward "brogrammers" is an early Klout hiring advert posted at a Stanford University career fair as "Want to bro down and crush some code? Klout is hiring." The company later described it as a joke and as an unfortunate misstep.

Bromance close bondings between men

A bromance is a close but non-sexual relationship between two or more men. It is an exceptionally tight, affectional, homosocial male bonding relationship exceeding that of usual friendship, and is distinguished by a particularly high level of emotional intimacy. The emergence of the concept since the beginning of the 21st century has been seen as reflecting a change in societal perception and interest in the theme, with an increasing openness of Western society in the 21st century to reconsider gender, sexuality, and exclusivity constraints.

Man cave male-controlled space in a home

A man cave or manspace, and less commonly a manland or mantuary is a male retreat or sanctuary in a home, such as a specially equipped garage, spare bedroom, media room, den, or basement. The term "man cave" is a metaphor describing a room inside the house such as the basement or garage or attic or office, or outside the house such as a wood shed or tool room where men are supposed to be able to do as they please, without fear of upsetting any female sensibility about house decor or design. Paula Aymer of Tufts University calls it the "last bastion of masculinity".The first known use of the phrase is from March 21 1992 in the Toronto Star by Joanne Lovering. - "With his cave of solitude secured against wife intrusion by cold floors, musty smells and a few strategic cobwebs, he will stay down there for hours nestled in very manly magazines and open boxes of tools. Let's call the basement, man cave." The phrase gained traction with the 1993 publication of Men Are from Mars, Women Are from Venus. by John Gray.

Characteristics

Fraternity brothers are commonly associated with bro subculture Frat boys (4656878550).jpg
Fraternity brothers are commonly associated with bro subculture

Oxford Dictionaries identifies bros metonymously as those who themselves use the word to refer to others, such as in the example of "don't tase me, bro", in which the taser is not a bro, but the tased is. [1] The subculture is not defined consistently or concretely, [1] but refers to a type of "fratty masculinity", [4] predominantly "if not exclusively" white, [1] associated with frayed-brim baseball hats, oxford shirts, sports team T-shirts, cargo shorts, and boat shoes or sandals. [4] NPR also noted that bros could include people of color and women, though that is not the popular conception of bro subculture. [4] Oxford Dictionaries recognized Barney Stinson's character on the sitcom How I Met Your Mother as "the quintessence of a certain iteration of the contemporary bro" and noted how his language uses the word liberally. [1] A survey from NPR's Codeswitch blog named popular figures such as Matthew McConaughey, Brody Jenner, Joe Rogan, Dane Cook, and John Mayer as representative of bro subculture, with Ryan Lochte as their "platonic ideal of bro-dom". [4]

Barnabas "Barney" Stinson is a fictional character portrayed by Neil Patrick Harris and created by Carter Bays and Craig Thomas for the CBS television series How I Met Your Mother. One of the main characters, Barney is a womanizer who uses many 'plays' in his 'playbook' to help him have sex with women. The character is known for his love of wearing expensive suits, laser tag, alcohol and various catchphrases, including "Suit up!", "What up?!", "Legendary", "Wait for it", and "Daddy's home". In later seasons, he has a few serious relationships, marries, divorces, and has a child with an unnamed woman from a one-night stand.

<i>How I Met Your Mother</i> American sitcom / comedy-drama TV series (2005–2014)

How I Met Your Mother is an American sitcom created by Craig Thomas and Carter Bays for CBS. The series follows the main character, Ted Mosby, and his group of friends in New York City's Manhattan. As a framing device, Ted, in the year 2030, recounts to his son and daughter the events that led him to meet their mother.

Matthew McConaughey American actor

Matthew McConaughey is an American actor and producer. He first gained notice for his supporting performance in the coming-of-age comedy Dazed and Confused (1993), which is considered by many to be the actor's breakout role. After a number of supporting roles in films including Angels in the Outfield and Texas Chainsaw Massacre: The Next Generation (1994), McConaughey's breakthrough performance as a leading man came in the legal drama A Time to Kill (1996). He followed this with leading performances in the science fiction film Contact and the historical drama Amistad (1997), the comedy-drama The Newton Boys (1998), the satire EDtv (1999), the war drama U-571 (2000) and the psychological thriller Frailty (2001).

Ryan Lochte has been named as the "platonic ideal of bro-dom" Ryan Lochte after winning 100 butterfly (9002490850).jpg
Ryan Lochte has been named as the "platonic ideal of bro-dom"

The wide-ranging iterations of bro include "twenty-something investment bankers", fraternity brothers in flannel shirts, and "laconic surfers". NPR identified four types of bros: dudely, jockish, preppy, and stoner-ish. [1] In their description, dudely bros form close and homosocial friendships in a group of bros, jockish bros are defined by ability at team sports tempered by interest in alcohol, preppy bros wear "conservatively casual" clothes such as Abercrombie and Fitch (and are the sons of Brooks Brothers-wearing men) and flaunt "social privilege", and stoner-ish bros may not get high but speak relaxedly and exude the air of surfers. [4]

Preppy or prep is a subculture in the United States associated with old private Northeastern university-preparatory schools. The terms are used to denote a person seen as characteristic of a student or alumnus of these schools. Characteristics of preps in the past include a particular subcultural speech, vocabulary, dress, mannerisms and etiquette, reflective of an upper-class upbringing.

Brooks Brothers is the oldest men's clothier in the United States and is headquartered on Madison Avenue in Manhattan, New York City. Founded in 1818 as a family business, the privately owned company is owned by the Italian billionaire Claudio Del Vecchio. The brand also produces clothing for women, and Zac Posen has been its creative director since June 2014.

In anthropology, privilege is a special right, advantage, or immunity granted or available only to a particular person or group. In sociology, privilege is the perceived rights or advantages that are assumed to be available only to a particular person or group of people. The term is commonly used in the context of social inequality, particularly in regard to age, disability, ethnic or racial category, gender, gender identity, sexual orientation, religion, and social class. Two common examples involve having access to a higher education and housing. Under a newer usage of the term, privilege can also be emotional or psychological, regarding comfort and personal self-confidence, or having a sense of belonging or worth in society. It began as an academic concept, but has since been invoked more widely, outside of academia.

Lacrosse bro

Lax bro subculture is defined as a laid-back ("chill") lifestyle associated with lacrosse. [5] The bounds of the subculture are loose, but its character traits include "understated confidence that critics call arrogance", long hair (known as "lettuce"), colorful board shorts, flat-brim baseball hats, and colorful half-calf socks. The bands O.A.R., Dispatch, and Dave Matthews Band are associated with lax bros. Typical lax bro "attitude and style" are common in middle schools and universities according to a 2012 report in The Boston Globe . Enthusiasts praise the subculture's "sense of identity" and popularization of a sport indigenous to the United States, while detractors take issue with the "preppie/frat boy image that glories elitism and wealth, and values flash over hard work". [6] The gay community has coined the term "gaybro". [7]

Lacrosse team sport

Lacrosse is a team sport played with a lacrosse stick and a lacrosse ball. Players use the head of the lacrosse stick to carry, pass, catch, and shoot the ball into the goal.

Dispatch (band) American band

Dispatch is an American indie/roots band. The band consists of Brad Corrigan, Pete Francis Heimbold, and Chad Urmston.

Dave Matthews Band American rock band

Dave Matthews Band, also known by the initialism DMB, is an American rock band that was formed in Charlottesville, Virginia in 1991. The band's founding members were singer-songwriter and guitarist Dave Matthews, bassist Stefan Lessard, drummer and backing vocalist Carter Beauford, and saxophonist LeRoi Moore.

Use as a pejorative

In a New York Magazine article in September 2013, Ann Friedman wrote: "Bro once meant something specific: a self-absorbed young white guy in board shorts with a taste for cheap beer. But it’s become a shorthand for the sort of privileged ignorance that thrives in groups dominated by wealthy, white, straight men." [8] The term bro culture has been adopted by the media to refer to a misogynist culture within an organization or community, such as occupational inequality in Silicon Valley. [9]

In 2013, former Microsoft game designer Daniel Cook wrote that the company was responsible for developing the bro subculture within video gaming, explaining that the "Xbox put machismo, ultra-violence and chimpboys with backwards caps in the spotlight. [...] Gamers were handed a pre-packaged group identity via the propaganda machine of a mega corporation." Cook writes that Microsoft has done this in order to distance the Xbox from its console competitors, which were portrayed as "kids platform[s]". [10]

The text messages leaked in the 2019 Telegramgate scandal affecting the governor of Puerto Rico were called evidence of a bro culture involving government officials and supporters. [11]

See also

Related Research Articles

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Grok is a neologism coined by American writer Robert A. Heinlein for his 1961 science fiction novel Stranger in a Strange Land. While the Oxford English Dictionary summarizes the meaning of grok as "to understand intuitively or by empathy, to establish rapport with" and "to empathize or communicate sympathetically (with); also, to experience enjoyment", Heinlein's concept is far more nuanced, with critic Istvan Csicsery-Ronay Jr. observing that "the book's major theme can be seen as an extended definition of the term". The concept of grok garnered significant critical scrutiny in the years after the book's initial publication. The term and aspects of the underlying concept have become part of communities as diverse as polyamory and computer science.

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"Chav" is a pejorative epithet used in the United Kingdom to describe a particular stereotype of anti-social youth dressed in sportswear. The word was popularised in the 2000s by the British mass media to refer to an anti-social youth subculture in the UK. The Oxford English Dictionary defines "chav" as an informal British derogatory, meaning "a young lower-class person who displays brash and loutish behaviour and wears real or imitation designer clothes". The derivative chavette has been used to refer to females, and the adjectives chavvy, chavvish and chavtastic have been used in relation to items designed for or suitable for use by chavs.

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Airhead (subculture)

"Airhead", also known as "Trixie", "basic bitch", or simply "basic", is a slang term in American popular culture used to pejoratively describe middle class white women who are perceived to predominantly like mainstream products, trends, or music. "Airhead" dates back to the late 1980s as a derogatory term for a stupid or unaware person, usually female but sometimes male. "Basic bitch" originated in hip-hop culture and rose in popularity through rap music, songs, blogs, and videos from 2011 to 2014.

Manspreading Practice of sitting in public transport with legs wide apart

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References

  1. 1 2 3 4 5 6 7 8 9 10 11 12 Martin, Katherine Connor (October 9, 2013). "The rise of the portmanbro". Oxford Dictionaries. Archived from the original on April 5, 2014. Retrieved April 5, 2014.
  2. Rutherford, Madison (2014-08-04). "CM's Top 10 Schools for Bros 2014". College Magazine. Retrieved 2015-03-08.
  3. Schwiegershausen, Erica (October 9, 2013). "Exploring the Etymology of 'Bro'". New York Magazine . Archived from the original on April 5, 2014. Retrieved April 5, 2014.
  4. 1 2 3 4 5 6 Demby, Gene (June 21, 2013). "Jeah! We Mapped Out The 4 Basic Aspects Of Being A 'Bro'". NPR. Archived from the original on April 5, 2014. Retrieved April 5, 2014.
  5. Chang, Vickie (September 21, 2006). "Trendzilla: The bro". OC Weekly . Archived from the original on April 5, 2014. Retrieved April 5, 2014.
  6. McKim, Jenifer B. (June 5, 2012). "Scoring style points". The Boston Globe. Archived from the original on April 5, 2014. Retrieved April 5, 2014.
  7. The Reddit group of macho gay boys Slate.com 2013/03
  8. How Do You Change a Bro-Dominated Culture? Ann Friedman, New York Magazine , September 12, 2013
  9. Johnson, Eric (2018-02-05). "Why Silicon Valley has a bro culture problem — and how to fix it". Vox. Retrieved 2019-07-24.
  10. Maguire, Matt (April 8, 2013). "Xbox responsible for bro subculture, derivative games – former MS dev". Gameplanet . Archived from the original on April 5, 2014. Retrieved April 5, 2014.
  11. Robles, Frances; Rosa, Alejandra (July 22, 2019). "'The People Can't Take It Anymore': Puerto Rico Erupts in a Day of Protests". The New York Times . Retrieved July 22, 2019.