Bro culture

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Fraternity brothers are commonly associated with bro culture Frat boys (4656878550).jpg
Fraternity brothers are commonly associated with bro culture

Bro culture is a subculture of young people (originally young men, hence "brother culture") [1] who spend time partying with others like themselves. [2] Although the original image of the bro lifestyle is associated with sports apparel and fraternities, it lacks a consistent definition. Most aspects vary regionally, such as in California, where it overlaps with surf culture. [3] It often refers to a culture of machismo but sometimes also a darker "hyper masculinity" including "binge drinking, sexism, rape culture". [4] Oxford Dictionaries have noted that bros frequently self-identify with neologisms containing the word "bro" as a prefix or suffix.

Contents

Etymology and history

Bro was originally an abbreviated form of the word brother but began to assume non-familial connotations in the 20th century.[ citation needed ] In this evolution, it was first used to refer to another man, such as a "guy" or "fellow". In these ways, it was semantically similar to the use of "brother". In the 1970s, bro came to refer to a male friend rather than just another man. The word became associated with young men who spend time partying with others like themselves.[ citation needed ] Oxford Dictionaries identified the use of the term "bro" as the one "defining feature" of the changing cultural attributes of young manhood. [2] Other variations exist such as brah, breh, bruh (African American Vernacular English). [5] The British English bruv, derived from "bruvver", dates from the 1970s. [6] [7]

The applications of bro subculture correlate with neologisms that include the word. [8] The word is used as a modifier for compound terms such as "brogrammer" and "curlbro". Oxford Dictionaries wrote that the term "lends itself" to compounding and blending, with combinations such as "bro-hug" and "bro-step" and portmanteaux such as "bro-down", "bromance", and "brohemian". This creation of neologisms was called "portmanbros" by 2009. Oxford compared this trend to man- prefixes (e.g., man cave, mansplaining, manscaping) but noted that the bro portmanteaux subset refers to a smaller portion of masculinity, noting that many of the terms were "stunt coinages" with little hope of widespread adoption. However, the term "bromance", whose first usage was recorded in a 2001 issue of TransWorld Surf , entered the Oxford English Dictionary . The term "bro-hug" was used at least eight times in The New York Times between 2010 and 2013 and "brogrammer" once became the center of Silicon Valley gender conversations. In comparison to the "hipster" modifier, Oxford Dictionaries called the "bro" modifier more playful, and responsible for making the subculture "ripe for (often self-inflicted) mockery". [2]

Characteristics

Neil Patrick Harris, known for playing bro character Barney Stinson Neil Patrick Harris 2008.jpg
Neil Patrick Harris, known for playing bro character Barney Stinson

Bro culture is not defined consistently or concretely, [2] but refers to a type of "fratty masculinity," [9] predominantly white, [2] associated with frayed-brim baseball hats, oxford shirts, sports team T-shirts, and boat shoes or sandals. [9] NPR noted that bros could include people of color and women. [9]

Ryan Lochte was named as the "platonic ideal of bro-dom" in 2013 Ryan Lochte after winning 100 butterfly (9002490850).jpg
Ryan Lochte was named as the "platonic ideal of bro-dom" in 2013

NPR identified four types of bros: dudely, jockish, preppy, and stoner-ish. [2] In their description, dudely bros form close homosocial friendships in a group, jockish bros are defined by ability at team sports tempered by interest in alcohol, preppy bros wear "conservatively casual" clothes such as Abercrombie and Fitch and flaunt "social privilege", and stoner-ish bros may or may not use cannabis but speak in a relaxed fashion and exude the air of surfers. [9] The gay community on Reddit has coined the term "gaybro" to refer to gay men who exhibit bro characteristics in defiance of the usual stereotypes of gay male behavior. [10]

Oxford Dictionaries identify bros as those who use the word to refer to others, such as in the example of "don't tase me, bro", in which the taserer is not a bro, but the tased is. Oxford also recognized Neil Patrick Harris' character Barney Stinson on the sitcom How I Met Your Mother as "the quintessence of a certain iteration of the contemporary bro," noting how his language uses the word liberally. [2] A survey from NPR's Codeswitch blog named popular figures such as Matthew McConaughey, Brody Jenner, Joe Rogan, Dane Cook, and John Mayer as representative of bro subculture, with Ryan Lochte as their "platonic ideal of bro-dom". [9]

"Bro code"

USA TODAY mentions a "bro code" found online, with 128 points. These include: "A Bro never rents a chick flick", "A Bro never cries" and "When a Bro wants to do something stupid, you film it", [4] and (#58) "Bros don't break up chick fights until a sufficient amount of clothing has been pulled off." [11]

Lacrosse bro (Lax Bro)

Lax bro subculture is defined as a laid-back ("chill") lifestyle associated with lacrosse. [12] The bounds of the subculture are loose, but its character traits include "understated confidence that critics call arrogance", long hair known as "lettuce," [13] colorful board shorts, flat-brim baseball hats, and colorful half-calf socks. The bands O.A.R., Dispatch, and Dave Matthews Band are associated with lax bros. Typical lax bro attitude and style are common in middle schools and universities according to a 2012 report in The Boston Globe . Enthusiasts praise the subculture's sense of identity and popularization of a sport indigenous to the United States, while detractors take issue with the "preppie/frat boy image that glorifies elitism and wealth, and values flash over hard work". [14]

Brogrammer

The phenomenon of the brogrammer sees bro culture take root in the technology industry. The term is almost always applied pejoratively, generally in reference to a workplace culture that undervalues people who do not fit into the bro lifestyle, particularly women. [15] Brogrammer culture can be contrasted with geek culture, which is said to value ability and passion over image. [16] [ better source needed ]

In 2013, former Microsoft game designer Daniel Cook wrote that the company was responsible for developing the bro subculture within video gaming, explaining that the "Xbox put machismo, ultra-violence and chimpboys with backwards caps in the spotlight. [...] Gamers were handed a pre-packaged group identity via the propaganda machine of a mega corporation." Cook writes that Microsoft has done this in order to distance the Xbox from its console competitors, which were portrayed as "kids platform[s]". [17]

Criticism and news media portrayal

Since 2013, the term has been adopted by feminists and the media to refer to a misogynist culture within an organization or community. In a New York Magazine article in September 2013, Ann Friedman wrote: "Bro once meant something specific: a self-absorbed young white guy in board shorts with a taste for cheap beer. But it’s become a shorthand for the sort of privileged ignorance that thrives in groups dominated by wealthy, white, straight men." [18] Vox referred to Silicon Valley's "bro culture problem" in its review of Emily Chang's book Brotopia . [19] In 2014 and 2017, Inc published articles on bro culture in business. [20] [21]

In its coverage of the 2019 Telegramgate scandal, in which investigative journalists published text messages written by the governor of Puerto Rico, The New York Times referred to "an arrogant 'bro' culture of elites who joked about making chumps out of even their own supporters." [22]

The term Bernie Bro, an epithet directed at supporters of Bernie Sanders has been criticized as a reductive smear tactic used by Sanders' political opponents. [23] The term was widely used because the concept of "bro" itself was vague.

See also

Related Research Articles

A slang is a vocabulary of an informal register, common in everyday conversation but avoided in formal writing. It also often refers to the language exclusively used by the members of particular in-groups in order to establish group identity, exclude outsiders, or both. The word itself came about in the 18th century and has been defined in multiple ways since its conception, with no single technical usage in linguistics.

<i>Queer</i> Umbrella term for people who are not heterosexual or not cisgender

Queer is an umbrella term for people who are not heterosexual or are not cisgender. Originally meaning 'strange' or 'peculiar', queer came to be used pejoratively against LGBT people in the late 19th century. From the late 1980s, queer activists began to reclaim the word as a neutral or positive self-description.

<span class="mw-page-title-main">Sexuality and gender identity-based cultures</span> Variety of communities and subcultures

Sexuality and gender identity-based cultures are subcultures and communities composed of people who have shared experiences, backgrounds, or interests due to common sexual or gender identities. Among the first to argue that members of sexual minorities can also constitute cultural minorities were Adolf Brand, Magnus Hirschfeld, and Leontine Sagan in Germany. These pioneers were later followed by the Mattachine Society and the Daughters of Bilitis in the United States.

<span class="mw-page-title-main">Subculture</span> Smaller culture within a larger culture

A subculture is a group of people within a cultural society that differentiates itself from the conservative and standard values to which it belongs, often maintaining some of its founding principles. Subcultures develop their own norms and values regarding cultural, political, and sexual matters. Subcultures are part of society while keeping their specific characteristics intact. Examples of subcultures include BDSM, hippies, hipsters, goths, steampunks, bikers, punks, skinheads, gopnik, hip-hoppers, metalheads, cosplayers, otaku, otherkin, furries, hackers and more. The concept of subcultures was developed in sociology and cultural studies. Subcultures differ from countercultures.

In linguistics, a neologism is any newly formed word, term, or phrase that nevertheless has achieved popular or institutional recognition and is becoming accepted into mainstream language. Most definitively, a word can be considered a neologism once it is published in a dictionary.

Dude is American slang for an individual, typically male. From the 1870s to the 1960s, dude primarily meant a male person who dressed in an extremely fashionable manner or a conspicuous citified person who was visiting a rural location, a "city slicker". In the 1960s, dude evolved to mean any male person, a meaning that slipped into mainstream American slang in the 1970s. Current slang retains at least some use of all three of these common meanings.

Down-low is an African-American slang term specifically used within the African-American community that typically refers to a sexual subculture of Black men who usually identify as heterosexual but actively seek sexual encounters and relations with other men, practice gay cruising, and frequently don a specific hip-hop attire during these activities. They generally avoid disclosing their same-sex sexual activities, even if they have female sexual partner(s), they are married to a woman, or they are single. The term is also used to refer to a related sexual identity. Down-low has been viewed as "a type of impression management that some of the informants use to present themselves in a manner that is consistent with perceived norms about masculine attribute, attitudes, and behavior".

Slut is an English-language term for a person, usually a woman, who is sexually promiscuous or considered to have loose sexual morals. It is predominately used as an insult, sexual slur or offensive term of disparagement. It originally meant "a dirty, slovenly woman", and is rarely used to refer to men, generally requiring clarification by use of the terms male slut or man whore.

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"Chav", also "charver", "scally" and "roadman" in parts of England, is a British term, usually used in a pejorative way. The term is used to describe an anti-social lower-class youth dressed in sportswear. The use of the word has been described as a form of "social racism". "Chavette" is a related term referring to female chavs, and the adjectives "chavvy", "chavvish", and "chavtastic" are used to describe things associated with chavs, such as fashion, slang, etc. In other countries like Ireland, "skanger" is used in a similar manner. In Ontario, the term is "hoodman", an equivalent of the term "roadman" used in England. In Newfoundland, "skeet" is used in a similar way, while in Australia, "eshay" or "adlay" is used.

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<i>Twink</i> (gay slang) Gay slang for an attractive youthful male

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In popular culture, the Bro Code is a friendship etiquette to be followed among men or, more specifically, among members of the bro subculture. The term was invented and popularized by Barney Stinson, a character from the television show How I Met Your Mother. Katherine Connor Martin, head of content creation at Oxford Dictionaries, recognized Stinson as "the quintessence of a certain iteration of the contemporary bro".

"Brogrammer" or "tech bro" are slang terms for stereotypically masculine programmers. Brogrammer is a portmanteau of bro and programmer. It is often used pejoratively to describe toxic masculinity and sexism in the technology industry, but some programmers self-describe themselves as a brogrammer positively as a word for "sociable or outgoing programmer", and it also tends to represent a subculture within the greater tech industry. An example sometimes cited of targeted advertising toward "brogrammers" is an early Klout hiring advert posted at a Stanford University career fair as "Want to bro down and crush some code? Klout is hiring." The company later described it as a joke and as an unfortunate misstep.

<i>Not Gay</i> 2015 book by Jane Ward

Not Gay: Sex Between Straight White Men is a 2015 book by Jane Ward, in which the author details the phenomenon of straight-identifying white men seeking out sex with other straight-identifying men despite not identifying as gay, bisexual, or bi-curious.

References

  1. Tweet; WhatsApp (2019-05-10). "The Great 'Bro-liferation': Should Women Be Calling Each Other 'Bro'?". Live Wire. Retrieved 2022-05-07.
  2. 1 2 3 4 5 6 7 Martin, Katherine Connor (October 9, 2013). "The rise of the portmanbro". Oxford Dictionaries. Archived from the original on April 7, 2014. Retrieved April 5, 2014.
  3. Rutherford, Madison (2014-08-04). "CM's Top 10 Schools for Bros 2014". College Magazine. Retrieved 2015-03-08.
  4. 1 2 Kyler Sumter (7 June 2017). "What we mean when we say 'bro culture'". USA Today. Retrieved 14 October 2024. 'Bro culture' refers not just to macho behaviors in general, but also to darker things like binge drinking, sexism, rape culture and other elements associated with hyper masculinity.
  5. "What's the Difference Between 'Bro,' 'Brah,' 'Bruv,' 'Bruh' and 'Breh'?". MEL Magazine. 2019-04-05. Retrieved 2022-07-18.
  6. "BRUV | English meaning - Cambridge Dictionary".
  7. https://www.oed.com/dictionary/bruv_n?tl=true [ bare URL ]
  8. Schwiegershausen, Erica (October 9, 2013). "Exploring the Etymology of 'Bro'". New York . Archived from the original on April 7, 2014. Retrieved April 5, 2014.
  9. 1 2 3 4 5 6 Demby, Gene (June 21, 2013). "Jeah! We Mapped Out The 4 Basic Aspects Of Being A 'Bro'". NPR. Archived from the original on April 9, 2014. Retrieved April 5, 2014.
  10. The Reddit group of macho gay boys Slate 2013/03
  11. "The Code" . Retrieved 14 October 2024.
  12. Chang, Vickie (September 21, 2006). "Trendzilla: The bro". OC Weekly . Archived from the original on October 24, 2017. Retrieved April 5, 2014.
  13. "What Is Lettuce In Hockey?". UnderstandingHockey.com. 2022-02-22. Archived from the original on 2022-10-14. Retrieved 2022-10-14.
  14. McKim, Jenifer B. (June 5, 2012). "Scoring style points". The Boston Globe. Archived from the original on July 14, 2014. Retrieved April 5, 2014.
  15. Parviainen, Mia L. (22 September 2008). "The Experiences of Women in Computer Science: The Importance of Awareness and Communication". Human Architecture: Journal of the Sociology of Self-Knowledge. 6 (4). Retrieved 27 August 2016 via scholarworks.umb.edu.
  16. "the definition of geek". Dictionary.com. Retrieved 2017-06-07.
  17. Maguire, Matt (April 8, 2013). "Xbox responsible for bro subculture, derivative games – former MS dev". Gameplanet . Archived from the original on April 14, 2014. Retrieved April 5, 2014.
  18. How Do You Change a Bro-Dominated Culture? Ann Friedman, New York , September 12, 2013
  19. Johnson, Eric (2018-02-05). "Why Silicon Valley has a bro culture problem – and how to fix it". Vox. Retrieved 2019-07-24.
  20. Raymundo, Oscar (25 November 2014). "The 5 Bro-iest Tech Companies to Work For". Inc.com.
  21. O'Donnell, J. T. (14 August 2017). "3 Signs a Company's 'Bro Culture' Is Killing the Business". Inc.com.
  22. Robles, Frances; Rosa, Alejandra (July 22, 2019). "'The People Can't Take It Anymore': Puerto Rico Erupts in a Day of Protests". The New York Times . Retrieved July 22, 2019.
  23. Greenwald, Glenn (January 31, 2016). "The "Bernie Bros" Narrative: a Cheap Campaign Tactic Masquerading as Journalism and Social Activism". The Intercept.