Bruce Sterling Woodcock (born 1970) is an American computer and video games industry analyst, best known for his work on subscription tracking of massively multiplayer online games via his website MMOGCHART.COM.
Woodcock was born in the small farming community of Sullivan, Missouri, on June 20, 1970, the youngest of three children to Myron and Mary Woodcock. He graduated from Sullivan Senior High School in 1988, and then went on to Purdue University, studying physics, philosophy, and computer science. In 1989, he became involved in internet gaming on early MUDs, and in 1990, was briefly running two of the largest TinyMUDs of the time, TinyMUD Classic and Islandia. His original online handle was Sir Bruce Sterling, which was later shortened to Sir Bruce when he began posting on message boards.
Leaving college early, he moved to Colorado Springs, Colorado, in 1991, where he began a career in information technology. In 1993, he moved to San Jose, California, where he subsequently worked as a system administrator at early internet service provider Netcom (USA), and then Network Appliance, eventually leaving in 1997 with $250,000 in stock options. He started to maintain a presence on the Yahoo! financial message boards as he closely tracked the performance of Network Appliance, helped the company's fortunes, and built his own portfolio to $3 million.
With the advent of the MMOGs, Chron X and Ultima Online in 1997, Woodcock became a player and beta-tester for this genre of game. He invested in and joined the board of directors for Playnet and their game World War II Online , and in August 2002, began his research, reporting, and tracking of MMOG subscription numbers, which has become a standard of reference both inside and outside the MMOG industry. In November 2004 his work was moved to its own dedicated website, MMOGCHART.COM. The site has not been updated since May 2008.
Woodcock currently lives in San Jose, working as an independent game consultant and analyst for the MMOG industry. He is a member of the International Game Developers Association, and has spoken on game industry topics at trade shows such as the Austin Game Conference.
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Simutronics is an American online games company whose products include GemStone IV and DragonRealms. It was founded in 1987 by David Whatley, with husband and wife Tom & Susan Zelinski. The company is located in St. Louis, Missouri. It became part of the Stillfront Group in 2016.
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Daybreak Game Company LLC is an American video game developer based in San Diego. The company was founded in December 1997 as Sony Online Entertainment, a subsidiary of Sony Computer Entertainment, but was spun off to an independent investor in February 2015 and renamed Daybreak Game Company. On December 1, 2020, Daybreak Game Company entered into an agreement to be acquired by Enad Global 7.
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The Multiverse Network, Inc. was an American startup company creating a network and platform for massively multiplayer online games (MMOGs) and 3D virtual worlds. Multiverse's stated aim was to lower the barrier of entry for development teams by providing a low-cost software platform for online game and virtual world development.
WarCry Network was a web portal centered on the MMO genre of video games. It boasted a large community of professional web sites and databases for these games. One of the regular features at WarCry.com were exclusive interviews with game developers and game company executives.
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John De Margheriti is an Italian-born Australian electrical engineer, software developer and entrepreneur. De Margheriti is widely seen as a founding 'father' of Australia's video games industry and Australia's most experienced interactive entertainment business executive.
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Jeffrey Todd Coleman is an American computer game designer and businessman. He is known for Shadowbane, released in 2003, and Wizard101, released in 2008. He was a founder at Wolfpack Studios, which was purchased by Ubisoft. He also worked at the KingsIsle Entertainment in Austin, Texas. On February 1, 2013, Coleman resigned from KingsIsle Entertainment to pursue other interests. He was most recently lead charlatan of the Kickstarter-backed MMORPG Crowfall.