Brutus Jeans

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Brutus Jeans is a British clothing company founded in 1966 by brothers Keith and Alan Freedman, who were 18 and 17 years old at the time, respectively.

United Kingdom Country in Europe

The United Kingdom, officially the United Kingdom of Great Britain and Northern Ireland but more commonly known as the UK or Britain, is a sovereign country lying off the north-western coast of the European mainland. The United Kingdom includes the island of Great Britain, the north-eastern part of the island of Ireland and many smaller islands. Northern Ireland is the only part of the United Kingdom that shares a land border with another sovereign state‍—‌the Republic of Ireland. Apart from this land border, the United Kingdom is surrounded by the Atlantic Ocean, with the North Sea to the east, the English Channel to the south and the Celtic Sea to the south-west, giving it the 12th-longest coastline in the world. The Irish Sea lies between Great Britain and Ireland. With an area of 242,500 square kilometres (93,600 sq mi), the United Kingdom is the 78th-largest sovereign state in the world. It is also the 22nd-most populous country, with an estimated 66.0 million inhabitants in 2017.

The company started with one style of sweater and kept adding to the range, which eventually included shirts and jeans (for both men and women). The brand was very popular in the 1960s and 1970s with skinheads, Mods and the football crowds. They won awards for their TV advertising, and one of their TV jingles, with minor changes, became the hit record "Jeans On" (performed in both cases by David Dundas). Adrian Lyne, who later achieved major success in films, made television commercials for the company in the 1970s. [1]

Sweater knitted garment for the upper body

For the form-fitting garment which covers the whole body, see:Jumpsuit or Onesie

Jeans trousers often made from denim or dungaree cloth

Jeans are a type of pants or trousers, typically made from denim or dungaree cloth. Often the term "jeans" refers to a particular style of trousers, called "blue jeans", which were invented by Jacob W. Davis in partnership with Levi Strauss & Co. in 1871 and patented by Jacob W. Davis and Levi Strauss on May 20, 1873. Prior to the Levi Strauss patented trousers, the term "blue jeans" had been long in use for various garments, constructed from blue-colored denim. "Jean" also references a (historic) type of sturdy cloth commonly made with a cotton warp and wool weft. Jean cloth can be entirely cotton as well, similar to denim. Originally designed for cowboys and miners, modern jeans became popular in the 1950s among teenagers, especially members of the greaser subculture. Jeans were a common fashion item in the 1960s hippie subculture and they continued to be popular in the 1970s and 1980s youth subcultures of punk rock and heavy metal. Nowadays, they are one of the most popular types of trousers, especially in Western culture. Historic brands include Levi's, Lee, and Wrangler.

Skinhead member of a subculture that originated among working class youths in London

The skinhead subculture originated among working class youths in London, England in the 1960s and soon spread to other parts of the United Kingdom, with a second working class skinhead movement emerging worldwide in the 1980s. Motivated by social alienation and working class solidarity, skinheads are defined by their close-cropped or shaven heads and working-class clothing such as Dr. Martens and steel toe work boots, braces, high rise and varying length straight-leg jeans, and button-down collar shirts, usually slim fitting in check or plain. The movement reached a peak during the 1960s, experienced a revival in the 1980s, and, since then, has endured in multiple contexts worldwide.

In 1966 they created the Trimfit shirt. The Trimfit had a cult following was documented in numerous books and articles about British fashion. Throughout the late sixties and mid seventies this shirt sold in the millions.[ citation needed ] An original Trimfit shirt can be found in the Museum of London.[ citation needed ] It was revived in 2009.

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The casual subculture is a subsection of football culture that is typified by hooliganism and the wearing of expensive designer clothing. The subculture originated in the United Kingdom in the early 1980s when many hooligans started wearing designer clothing labels and expensive sportswear such as Stone Island, CP Company, L'alpina, Lacoste, Sergio Tacchini, Fila and Ellesse in order to avoid the attention of police and to intimidate rivals. They did not wear club colours, so it was allegedly easier to infiltrate rival groups and to enter pubs. Some casuals have worn clothing items similar to those worn by mods. Casuals have been portrayed in films and television programmes such as ID, The Firm and The Football Factory.

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1990s in fashion costume and fashion of the 1990s

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1980s in Western fashion costume and fashion in the 1980s

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Lucky Brand Jeans American denim company

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2000s in fashion costume and fashion in the decade 2000-2009

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1960s in Western fashion costume and fashion in the 1960s

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1970s in Western fashion costume and fashion in the 1970s

Fashion in the 1970s was about individuality. In the early 1970s, Vogue proclaimed "There are no rules in the fashion game now" due to overproduction flooding the market with cheap synthetic clothing. Common items included mini skirts, bell-bottoms popularized by hippies, vintage clothing from the 1950s and earlier, and the androgynous glam rock and disco styles that introduced platform shoes, bright colors, glitter, and satin.

Peter Golding British fashion designer

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Merc Clothing is a United Kingdom-based clothing company which specialises in the production of shirts, trousers, suits, parkas, harrington jackets, shoes and accessories for men and women. Although the brand originally focused on the mod and skinhead styles, they have adapted to target a wider clientele. They also carry a more casual range of jeans and T-shirts. The brand occasionally incorporates the Royal Air Force roundel in its designs. Merc Clothing is a privately owned company.

References

  1. "Jets, jeans and Hovis". The Guardian. 13 June 2015.