C3 Presents is a producer and promoter of major, multi-day, music festivals and events held in multiple countries. The company is based in Austin, Texas[1] where they book, own, and operate multiple music venues.[2]
C3 Presents was founded in Austin in 2007 and has been owned by parent company Live Nation Entertainment since 2014.[3]
History
C3[4] was founded by Charles Attal, Charlie Jones and Charlie Walker in 2007(2)[5] and headquartered in Austin, TX, with offices in Los Angeles, Atlanta, and New Orleans. The company also promotes more than 1,100 concerts annual in arenas, casinos and clubs throughout North America.
In the fall of 2014, Live Nation began talks to purchase a 51% stake in the Austin company’s events production and promotions businesses.[6][7] At the time, C3 was the largest independent concert promoter in the world. The deal was completed in December of that year.[8]
In 2018, C3 Presents and parent company Live Nation entered into a partnership with the Oak View Group to develop a 15,000 seat arena on the campus of the University of Texas at Austin. The Moody Center opened in May 2022 and is the home of UT basketball as well as music and entertainment events booked by C3.[9][10][11]
The company purchased the historic blues venue Stubb's in 2022[12]
C3 also books and promotes over 1,000 shows nationwide in venues including Stubb's BBQ (sole promoter) and the Moody Amphitheater in Austin, Emo's (C3 owned and operated) and Historic Scoot Inn (C3 owned and operated). The company partnered with the Waterloo Greenway Conservancy to book shows in the Moody Amphitheater in Austin's Waterloo Park.[23]
Artist management
In addition to promotion and production, C3 Presents also has an artist management division operating in New York City, Los Angeles, Denver, and Austin. C3 Management has a current roster of over 50 musicians [24] including The Strokes, Phoenix, Lindsey Buckingham, Jack Harlow, Mt. Joy (band), The Revivalists, Justice, Modest Mouse, Michigander, Madeon and The Lemon Twigs.[25] The company also maintains its own freestanding radio promotion, film/TV, digital, and creative staffs.
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