CKLC-FM's original purpose in 1953 was to provide a reliable audio link for CKLC-AM, which broadcast from a four-tower array on Wolfe Island. Equalized Bell Telephone broadcast lines were not reliable to Wolfe Island in that era so the FM signal carried the program feed of CKLC-AM, which was received at the AM transmitter site over the air, and re-broadcast on the 1380 AM signal.
CFLY-FM
Eventually, the Bell line problem was resolved, allowing CKLC-FM to develop its own separate programming, playing automatedbeautiful music. CKLC-FM moved to 98.3 in 1973. It changed its call letters to CFLY-FM in 1978.
The stations were acquired by CHUM Limited in 1998. Since the 1980s, CFLY has programmed some form of adult contemporary music as FLY FM. In 1998, the station moved to a hot adult contemporary format, and in 2001, moved back to a mainstream adult contemporary sound. In early 2007, the station returned to hot AC. On June 22, 2007, the stations were acquired by CTVglobemedia, now Bell Media.
Former "FLY FM" Logo until 2020
Move 98.3
On December 27, 2020, as part of a consolidation of Bell Media radio stations into national brands, CFLY rebranded as part of Bell's Move Radio brand as Move 98.3, with no change in format. The station ran without DJs for the first week of the format as the "Move" branding was introduced. The on-air staff returned on January 4, 2021.[4]
On February 8, 2024, Bell announced a restructuring that included the sale of 45 of its 103 radio stations to seven buyers, subject to approval by the CRTC. This included CFLY, which was sold to My Broadcasting Corporation (MBC).[5][6] The sale was approved by the CRTC on February 26, 2025.[7]
On March 24, 2025, CFLY dropped the Move branding and revived its previous FLY FM branding, with no change in format.[8]
On May 12th, 2025, CFLY picked up Liveline with Mason, becoming the first affiliate station for the show in Canada.[9][10]
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