CFWD-FM

Last updated
CFWD-FM
Broadcast area Saskatoon metropolitan area
Frequency 96.3 MHz (FM)
Branding96.3 Cruz FM
Programming
Format Mainstream rock
Ownership
Owner Harvard Media
History
First air date
April 9, 2008 (2008-04-09)
Call sign meaning
"Wired" (former branding)
Technical information
Class C1
ERP 96,000 watts
HAAT 179.1 metres (588 ft)
Links
Webcast Listen Live
Website cruzfm.com

CFWD-FM (96.3 FM, "96.3 Cruz FM") is a radio station in Saskatoon, Saskatchewan. Owned by Harvard Media, it broadcasts a mainstream rock format.

Contents

History

Licensed to Harvard Broadcasting on May 28, 2007, [1] the station was originally scheduled to launch on 92.3 FM. However, it applied for a change of frequency to 96.3 FM, citing the potential for third-adjacent interference to 92.9 The Bull. [2] [3]

On April 9, 2008, the new station signed on and began stunting with Christmas music as Santa FM in preparation for its official launch; the campaign also featured publicists parading the streets of Saskatoon in Santa Claus costumes. [4] On April 11, 2008 at 3:00 p.m., the station officially launched with a CHR/Top 40 format branded as Wired 96.3. [5]

Wired 96.3 was known for their publicity stunts like smoking salvia on-air [6]

On November 16, 2012, Harvard laid off CFWD's on-air personalities and announced that Wired 96.3 would sign off that night at midnight; at that time the station returned to Santa FM for the holiday season in preparation for another change in format scheduled for December 26. [7] On December 26, 2012, at Noon, CFWD was relaunched as 96.3 Cruz FM, carrying an adult hits format. [8] The Cruz FM branding would later segue to a mainstream rock positioning, and be extended to other Harvard stations in Edmonton, Fort McMurray, and Yorkton. [9]

References

  1. ↑ CRTC Decision 2007-155
  2. ↑ CRTC Public Notice 2008-7
  3. ↑ Broadcasting Decision CRTC 2008-77
  4. ↑ "New station jingles all the way". Saskatoon Star-Phoenix. Postmedia. Archived from the original on 2016-03-20. Retrieved 11 March 2016.
  5. ↑ "Radio station takes down the tree". Saskatoon Star-Phoenix. Archived from the original on 2016-03-20. Retrieved 11 March 2016.
  6. ↑ "Leave salvia alone". The Sheaf - The University of Saskatchewan Newspaper Since 1912. 2011-01-06. Retrieved 2024-05-23.
  7. ↑ "Saskatoon radio station lays off staff". CBC News. Retrieved 11 March 2016.
  8. ↑ "96.3 Cruzes in Saskatoon". Radio Insight. Retrieved 11 March 2016.
  9. ↑ Thiessen, Connie (2025-02-24). "Harvard Media 'Rickrolls' Fort Mac ahead of CRUZ FM format tweak". Broadcast Dialogue. Retrieved 2025-02-27.

52°10′28″N106°26′04″W / 52.17444°N 106.43444°W / 52.17444; -106.43444

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