CFWD-FM

Last updated
CFWD-FM
Broadcast area Saskatoon metropolitan area
Frequency 96.3 MHz (FM)
Branding96.3 Cruz FM
Programming
Format Mainstream rock
Ownership
Owner Harvard Media
History
First air date
April 9, 2008
Call sign meaning
"Wired" (former branding)
Technical information
Class C1
ERP 96,000 watts
HAAT 179.1 meters (588 ft)
Links
Webcast Listen Live
Website cruzfm.com

CFWD-FM (96.3 FM, "96.3 Cruz FM") is a radio station in Saskatoon, Saskatchewan. Owned by Harvard Media, it broadcasts a mainstream rock format.

Contents

History

Licensed to Harvard Broadcasting on May 28, 2007, [1] the station was originally scheduled to launch on 92.3 FM. However, it applied for a change of frequency to 96.3 FM, citing the potential for third-adjacent interference to 92.9 The Bull. [2] [3]

On April 9, 2008, the new station signed on and began stunting with Christmas music as Santa FM in preparation for its official launch; the campaign also featured publicists parading the streets of Saskatoon in Santa Claus costumes. [4] On April 11, 2008 at 3:00 p.m., the station officially launched with a CHR/Top 40 format branded as Wired 96.3. [5]

Wired 96.3 was known for their publicity stunts like smoking salvia on-air [6]

On November 16, 2012, Harvard laid off CFWD's on-air personalities and announced that Wired 96.3 would sign off that night at midnight; at that time the station returned to Santa FM for the holiday season in preparation for another change in format scheduled for December 26. [7] On December 26, 2012, at Noon, CFWD was relaunched as 96.3 Cruz FM, carrying an adult hits format. [8] The Cruz FM branding would later segue to a mainstream rock positioning, and be extended to other Harvard stations in Edmonton, Fort McMurray, and Yorkton. [9]

References

  1. ↑ CRTC Decision 2007-155
  2. ↑ CRTC Public Notice 2008-7
  3. ↑ Broadcasting Decision CRTC 2008-77
  4. ↑ "New station jingles all the way". Saskatoon Star-Phoenix. Postmedia. Archived from the original on 2016-03-20. Retrieved 11 March 2016.
  5. ↑ "Radio station takes down the tree". Saskatoon Star-Phoenix. Archived from the original on 2016-03-20. Retrieved 11 March 2016.
  6. ↑ "Leave salvia alone". The Sheaf - The University of Saskatchewan Newspaper Since 1912. 2011-01-06. Retrieved 2024-05-23.
  7. ↑ "Saskatoon radio station lays off staff". CBC News. Retrieved 11 March 2016.
  8. ↑ "96.3 Cruzes in Saskatoon". Radio Insight. Retrieved 11 March 2016.
  9. ↑ Thiessen, Connie (2025-02-24). "Harvard Media 'Rickrolls' Fort Mac ahead of CRUZ FM format tweak". Broadcast Dialogue. Retrieved 2025-02-27.

52°10′28″N106°26′04″W / 52.17444°N 106.43444°W / 52.17444; -106.43444

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