Marketing is the act of satisfying and retaining customers. It is one of the primary components of business management and commerce.
There are several types of mass media in the United States: television, radio, cinema, newspapers, magazines, and web sites. The U.S. also has a strong music industry. New York City, Manhattan in particular, and to a lesser extent Los Angeles, are considered the epicenters of U.S. media.
USA Today is an American daily middle-market newspaper and news broadcasting company. Founded by Al Neuharth in 1980 and launched on September 14, 1982, the newspaper operates from Gannett's corporate headquarters in Tysons, Virginia. Its newspaper is printed at 37 sites across the United States and at five additional sites internationally. The paper's dynamic design influenced the style of local, regional, and national newspapers worldwide through its use of concise reports, colorized images, informational graphics, and inclusion of popular culture stories, among other distinct features.
Viral marketing is a business strategy that uses existing social networks to promote a product mainly on various social media platforms. Its name refers to how consumers spread information about a product with other people, much in the same way that a virus spreads from one person to another. It can be delivered by word of mouth, or enhanced by the network effects of the Internet and mobile networks.
Rogers Communications Inc. is a Canadian communications and media company operating primarily in the fields of wireless communications, cable television, telephony and Internet, with significant additional telecommunications and mass media assets. Rogers has its headquarters in Toronto, Ontario.
Gannett Co., Inc. is an American mass media holding company headquartered in New York City. It is the largest U.S. newspaper publisher as measured by total daily circulation.
Channel One News was an American news content provider. The daily news program was accompanied by commercial advertising for marketing in schools, with supplementary educational resources. The Peabody award-winning Channel One News program was broadcast mainly to minors, advertising a way for young teens to understand happenings worldwide. Susan Winston and Daniel Funk were brought in to design the broadcast and produce the six weeks of test shows. On May 13, 2014, it was sold for an undisclosed price to Houghton Mifflin Harcourt. On June 28, 2018, HMH announced that Channel One's last broadcast occurred in May and that they would be "winding down ongoing operations".
International Data Group is a market intelligence and demand generation company focused on the technology industry. IDG, Inc.'s mission is centered around supporting the technology industry through research, data, marketing technology, and insights that help create and sustain relationships between businesses.
Out-of-home (OOH) advertising, also called outdoor advertising, outdoor media, and out-of-home media, is advertising experienced outside of the home. This includes billboards, wallscapes, and posters seen while "on the go". It also includes place-based media seen in places such as convenience stores, medical centers, salons, and other brick-and-mortar venues. OOH advertising formats fall into four main categories: billboards, street furniture, transit, and alternative.
Pattison Outdoor Advertising is a Canadian out-of-home advertising company owned by the Jim Pattison Group. According to the Canadian Out-of-Home Measurement Bureau, it was Canada's largest out-of-home advertising company in 2013, holding more than 55% of the national market share in horizontal posters and a 43% market share of all traditional out-of-home media.
Outfront Media, Inc. is one of the largest outdoor media companies. It operates in markets including the United States and Canada. The Americas division is led by chief executive officer Jeremy Male. Outfront Media operates both billboards and transit displays.
Digital signage is a segment of electronic signage. Digital displays use technologies such as LCD, LED, OLED, projection and e-paper to display digital images, video, web pages, weather data, restaurant menus, or text. They can be found in public spaces, transportation systems, museums, stadiums, retail stores, hotels, restaurants and corporate buildings etc., to provide wayfinding, exhibitions, marketing and outdoor advertising. They are used as a network of electronic displays that are centrally managed and individually addressable for the display of text, animated or video messages for advertising, information, entertainment and merchandising to targeted audiences.
Dentsu is a multinational media and digital marketing communications company headquartered in London, United Kingdom, and a wholly owned subsidiary of the Japanese advertising and public relations firm Dentsu. Its principal services are communications strategy through digital creative execution, media planning and buying, sports marketing and content creation, brand tracking and marketing analytics. It is organised into ten main divisions: Carat, Dentsu, Dentsu media, mcgarrybowen, Merkle, Fountainhead MKTG, Posterscope, Isobar, Soap Creative, iProspect and Vizeum. Dentsu Aegis Network manages all the Dentsu inc. owned businesses outside the Japan market, which includes the former Aegis Group business that it acquired in 2013. It also includes 360i, Amplifi, Amnet, BJL, Grip Limited, The StoryLab, Data2Decisions, Mitchell Communications, Cardinal Path and psLIVE. It has 66,000 people across 143 countries.
Digital marketing is the component of marketing that uses the Internet and online-based digital technologies such as desktop computers, mobile phones, and other digital media and platforms to promote products and services. Its development during the 1990s and 2000s changed the way brands and businesses use technology for marketing. As digital platforms became increasingly incorporated into marketing plans and everyday life, and as people increasingly used digital devices instead of visiting physical shops, digital marketing campaigns have become prevalent, employing combinations of search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, data-driven marketing, e-commerce marketing, social media marketing, social media optimization, e-mail direct marketing, display advertising, e-books, and optical disks and games have become commonplace. Digital marketing extends to non-Internet channels that provide digital media, such as television, mobile phones, callbacks, and on-hold mobile ringtones. The extension to non-Internet channels differentiates digital marketing from online marketing.
Martin A. Nisenholtz is an American businessman and educator who has been active in the advancement of digital media and marketing.
Score Media and Gaming Inc., doing business as theScore, is a Canadian digital media company based in Toronto. It was founded in 2012 by John S. Levy, the company's Chief Executive Officer and Chairman. The company owns and operates digital sports media and sports betting products which deliver sports scores, data, news, and sports book offerings via emerging and established platforms. The company also previously owned The Score Television Network, which was acquired by Rogers Communications in October 2012 and is today known as Sportsnet 360. The transaction did not include the Score's digital media assets, including its mobile apps and websites, which they still own and operate.
Mark Boidman is a Media and Tech investment banker and attorney at law, specializing in mergers and acquisitions. He advises companies across Media and Entertainment sectors, including digital media and marketing, retail technology, Pro AV and enterprise software/tech, on M&A and financing transactions.
Tegna Inc. is an American publicly traded broadcast, digital media and marketing services company headquartered in Tysons Corner, Virginia. It was created on June 29, 2015, when the Gannett Company split into two publicly traded companies. Tegna comprised the more profitable broadcast television and digital media divisions of the old Gannett, while Gannett's publishing interests were spun off as a "new" company that retained the Gannett name. Tegna owns or operates 68 television stations in 54 markets, and holds properties in digital media.
Cheddar Inc. is an American live streaming financial news network founded by Jon Steinberg in the United States. Cheddar broadcasts live daily from the floor of the New York Stock Exchange (NYSE), Nasdaq, the Flatiron Building in New York City, and the White House lawn and briefing room in Washington, D.C. covering new products, technologies, and services.
TBD is an American digital multicast television network owned by the Sinclair Television Group subsidiary of the Sinclair Broadcast Group and operated by Jukin Media. Targeting millennial audiences, the network launched with a focus on viral video and reality shows, but gradually performed a channel drift to focus more on comedy programs, though still with a priority of reality-based comedic programming.
