Developer(s) | Censhare GmbH |
---|---|
Stable release | 2024.1 / June 2024 |
Type | web content management system |
License | Proprietary |
Website | www.censhare.com |
Censhare is a commercial Marketing Supply Chain platform that consists of a suite of cloud applications, including Product Information Management, Digital Asset Management, Content Management System (or Enterprise Content Management System (ECMS), and Marketing Resource Management (the last one is via native integration with Entirely portfolio company MARMIND). Censhare Gmbh is also an Entirely company owned by DuMont.
Censhare integrates all the entered digital assets (and their information) in a single system, organizes content, and automates the respective processes. [1] The platform has a composable design, and it integrates the application's Collaboration and Process Management, Digital Asset Management, Product Information Management, Omnichannel Content Management, Brand Management, Content Management and integrates with MARMIND's Marketing Resource Management. Censhare is an Editorial System as well as a Web Content Management System. [1]
Censhare is available on-premise and, since 2023, also in the cloud. It can be used for cross-media publishing of content in different media, such as Multi Format Publishing, Cross-Media Publishing and Multi Channel Publishing. [1] The system is used in Media Houses, Retail & CPG, Manufacturing, Banking & Insurance, Media & Entertainment industries and other companies and institutions for the generation and output of content in conventional, standard communication media, as well as for corporate communication, marketing, brand management, multichannel marketing, the processing of sales publications and for collaboration. On a technical level, the content, templates, layouts, structures and user accounts are stored and managed separately in a patented central semantic graph database.
The Censhare marketing supply chain platform is regarded as a "Global Publishing" product and ranks among the eight leading publishing systems worldwide. [2] [3]
Censhare GmbH has its headquarters in Germany in Munich, where the product is developed, and additional offices are in the United Kingdom, United States, Switzerland, France, Benelux, Nordics, and India.
The development of the system started in 2001 and was launched on the market in 2002 as CoWare Server. Since version 2.0 the system has been sold under the censhare name. In 2008 the production company CoWare AG was renamed as censhare AG. [2]
The system consists of individual applications and is offered in different configurations all the way through to an "all-in-one" platform for communication and marketing. Main versions are usually issued every other year, minor versions are issued regularly three times a year, while updates are provided according to requirements.
Censhare launched the Censhare Cloud in January 2024, which provides the same functions and features as the on-premise version (Censhare Classic), but it is hosted by Censhare in Germany.
In addition to the further development of products, Censhare GmbH participates as official partner in the Adobe InDesign IDML development (InDesign Markup Language) of Adobe Systems. [4]
The Censhare system is a commercial system and is for sale as a solution configured according to requirements and provides the required licenses accordingly. In addition, since May 2009, various communication products are available like Censhare SaaS according to the SaaS model at monthly rental prices, whereby the terms range from 12 to 48 months. [5]
The Censhare system is currently (2024) used by more than 300 national and international companies and institutions. Customers include media companies such as book publishing companies, corporate publishers, specialist publishers, magazine and newspaper publishing companies as well as financial services providers, agencies, media services providers, public administrations and companies active in the industrial and commercial sectors. The system is currently used by the following corporations, for example: [6]
Portable Document Format (PDF), standardized as ISO 32000, is a file format developed by Adobe in 1992 to present documents, including text formatting and images, in a manner independent of application software, hardware, and operating systems. Based on the PostScript language, each PDF file encapsulates a complete description of a fixed-layout flat document, including the text, fonts, vector graphics, raster images and other information needed to display it. PDF has its roots in "The Camelot Project" initiated by Adobe co-founder John Warnock in 1991. PDF was standardized as ISO 32000 in 2008. The last edition as ISO 32000-2:2020 was published in December 2020.
Adobe Photoshop is a raster graphics editor developed and published by Adobe for Windows and macOS. It was created in 1987 by Thomas and John Knoll. It is the most used tool for professional digital art, especially in raster graphics editing, and its name has become genericised as a verb although Adobe disapproves of such use.
Desktop publishing (DTP) is the creation of documents using dedicated software on a personal ("desktop") computer. It was first used almost exclusively for print publications, but now it also assists in the creation of various forms of online content. Desktop publishing software can generate page layouts and produce text and image content comparable to the simpler forms of traditional typography and printing. This technology allows individuals, businesses, and other organizations to self-publish a wide variety of content, from menus to magazines to books, without the expense of commercial printing.
A content management system (CMS) is computer software used to manage the creation and modification of digital content . A CMS is typically used for enterprise content management (ECM) and web content management (WCM). ECM typically supports multiple users in a collaborative environment, by integrating document management, digital asset management, and record retention. Alternatively, WCM is the collaborative authoring for websites and may include text and embed graphics, photos, video, audio, maps, and program code that display content and interact with the user. ECM typically includes a WCM function.
Adobe InDesign is a desktop publishing and page layout designing software application produced by Adobe and first released in 1999. It can be used to create works such as posters, flyers, brochures, magazines, newspapers, presentations, books and ebooks. InDesign can also publish content suitable for tablet devices in conjunction with Adobe Digital Publishing Suite. Graphic designers and production artists are the principal users.
Adobe Acrobat is a family of application software and web services developed by Adobe Inc. to view, create, manipulate, print and manage Portable Document Format (PDF) files.
Hypermedia, an extension of hypertext, is a nonlinear medium of information that includes graphics, audio, video, plain text and hyperlinks. This designation contrasts with the broader term multimedia, which may include non-interactive linear presentations as well as hypermedia. The term was first used in a 1965 article written by Ted Nelson. Hypermedia is a type of multimedia that features interactive elements, such as hypertext, buttons, or interactive images and videos, allowing users to navigate and engage with content in a non-linear manner.
Digital asset management (DAM) and the implementation of its use as a computer application is required in the collection of digital assets to ensure that the owner, and possibly their delegates, can perform operations on the data files.
Enterprise content management (ECM) extends the concept of content management by adding a timeline for each content item and, possibly, enforcing processes for its creation, approval, and distribution. Systems using ECM generally provide a secure repository for managed items, analog or digital. They also include one methods for importing content to manage new items, and several presentation methods to make items available for use. Although ECM content may be protected by digital rights management (DRM), it is not required. ECM is distinguished from general content management by its cognizance of the processes and procedures of the enterprise for which it is created.
Variable data printing (VDP) is a form of digital printing, including on-demand printing, in which elements such as text, graphics and images may be changed from one printed piece to the next, without stopping or slowing down the printing process and using information from a database or external file. For example, a set of personalized letters, each with the same basic layout, can be printed with a different name and address on each letter. Variable data printing is mainly used for direct marketing, customer relationship management, advertising, invoicing and applying addressing on selfmailers, brochures or postcard campaigns.
Open XML Paper Specification is an open specification for a page description language and a fixed-document format. Microsoft developed it as the XML Paper Specification (XPS). In June 2009, Ecma International adopted it as international standard ECMA-388.
Oracle Fusion Middleware consists of several software products from Oracle Corporation. FMW spans multiple services, including Java EE and developer tools, integration services, business intelligence, collaboration, and content management. FMW depends on open standards such as BPEL, SOAP, XML and JMS.
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Nuxeo is a software company making an open source content management system.
Box, Inc. is a public company based in Redwood City, California. It develops and markets cloud-based content management, collaboration, and file sharing tools for businesses. Box was founded in 2005 by Aaron Levie and Dylan Smith. Initially, it focused on consumers, but around 2009 and 2010 Box pivoted to focus on business users. The company raised about $500 million over numerous funding rounds before going public in 2015. Its software allows users to store and manage files in an online folder system accessible from any device. Users can then comment on the files, share them, apply workflows, and implement security and governance policies.
Sitecore is a customer experience management company that provides web content management, and multichannel marketing automation software. The company was founded in 2001 in Denmark.
Customer Communications Management (CCM) is a software that companies uses to communicate with the customers. Originally, customer communications referred to printed documents, archived digital documents, and email. Organizations' digital transformation of customer communications expanded communication distribution including SMS, in-app notifications, responsive design mobile experiences and messages over common social media platforms.
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Adobe Experience Cloud (AEC), formerly Adobe Marketing Cloud (AMC), is a collection of integrated online marketing and web analytics products by Adobe.