Chrysler Horizon

Last updated

Talbot Horizon
Simca Chrysler Horizon GLS 1979.jpg
1979 Simca Horizon
Overview
Manufacturer Talbot Peugeot
Also calledChrysler Horizon (UK: 1978–1979)
Chrysler Simca Horizon [1]
Talbot Horizon (Europe: 1979–1986)
Production19781987
Assembly
Designer Peter Horbury, Roy Axe
Body and chassis
Class Compact (C)
Body style 5-door Hatchback
Layout FF layout
Platform L-body
Related Plymouth Horizon
Powertrain
Engine
Chronology
Predecessor Simca 1100
Hillman Avenger
Successor Peugeot 309

The Talbot Horizon is a compact hatchback designed by Chrysler Europe and produced from 1978 to 1987. It was sold under the Simca, Chrysler and Talbot nameplates. The successor to both the Simca 1100 and Hillman Avenger, the Horizon adopted a front-wheel drive, transverse-engine layout.

Contents

The model line was the Chrysler Corporation's first and only world car, with the Chrysler Europe project developed in tandem with the American-market Dodge Omni/Plymouth Horizon. While similar in appearance, and in one case even sharing a model name, the European and American Horizons had significant mechanical differences.

Origins

The Horizon was developed by Chrysler Europe under the codename C2. It was designed in the United Kingdom at the Whitley design studio by Roy Axe and engineered in France at Poissy by Simca as a replacement for their ageing 1100 range. It was introduced to market in summer 1978. In France it was initially sold under the Simca brand, whilst elsewhere in Europe it was initially badged as a Chrysler. As a result of the acquisition of Chrysler's European car division by Peugeot in 1978, both the Chrysler and Simca brands were dropped and the car was sold under the Talbot brand in all its European markets.

Chrysler Horizon 1978 Chrysler Horizon GL Front.jpg
Chrysler Horizon
Talbot Horizon in profile Talbot Horizon profile Chamartin (colour balance adjust).jpg
Talbot Horizon in profile
Rear view of a Talbot Horizon Talbot Horizon (46410492254).jpg
Rear view of a Talbot Horizon

The Horizon was intended to be a "world car" designed for consumers on both sides of the Atlantic, but in execution, the European and North American versions of the vehicle have very little in common. Born largely out of the need to replace the ageing Simca 1100 in France, the Horizon was essentially a shortened version of the larger Alpine model, giving the vehicle an unusually wide track for its length. Featuring transversely mounted Simca-designed 1.1, 1.3 and 1.5-litre "Poissy" OHV engines, 4-speed gearboxes, and torsion-bar suspension, the Horizon earned praise for its crisp styling, supple ride, and competent handling.

The SX version which joined the range for the Paris Motor Show, in October 1978, attracted interest for its innovative trip computer. [2] The device took information from three sources, a clock, a "débitmètre" mounted on the fuel feed to the carburetor, and distance information from the feed for the odometer. Using these three pieces of information the "computer" was able to report current fuel consumption and average speeds as well as information on distances and times, in either metric or imperial units. [2] The trip computer later became an option on lesser models such as the GLS. [3]

Interior (1978 Chrysler Horizon GL) 1978 Chrysler Horizon GL Interior.jpg
Interior (1978 Chrysler Horizon GL)

The Horizon was voted European Car of the Year in 1979. Initially only available in LS or GL trim, its launch saw the end of the rear-engined Simca 1000. The Simca 1100 remained in production in France until 1981, being sold for a time as a low cost alternative to the Horizon, but the two cars competed in virtually the same segment and the older car, its model range drastically reduced, saw its sales plummet. [4] On the British market, the rear-wheel drive Avenger saloons and estates remained in production alongside it, giving British buyers a full choice of bodystyles in a market where hatchbacks still only accounted for a minority of sales. There was never a three-door version of the Horizon. To fill this niche, the Simca 1100 remained on sale in continental Europe, while the rear-wheel drive Chrysler Sunbeam was sold alongside the Horizon in the United Kingdom until 1981.

Although it didn't officially replace any of the British Chryslers – despite being a similar size to the rear-wheel drive Sunbeam and traditional Hillman Avenger saloon and estates which had been on sale since 1970 – both of the latter finished production in 1981.

Production life

After Chrysler Europe collapsed in 1978 and was sold to Peugeot, the Horizon was rebadged as a Talbot in 1979.

In 1981, the revisited models were introduced with minor improvements. By then however, the Horizon was becoming increasingly uncompetitive next to rivals such as the Volkswagen Golf (which was actually four years older), Opel Kadett/Vauxhall Astra and third generation Ford Escort. The unrefined overhead-valve engines carried over from the Simca 1100 were largely to blame, while body corrosion was a serious issue – at least until the Series II – giving many cars a short service life.

The LED revolution counter of a series 2 Talbot Horizon Cuentarevoluciones.jpg
The LED revolution counter of a series 2 Talbot Horizon

The series 2 Horizon launched in July 1982 had a 5-speed gearbox, and was badged series II 5 speed. The bumpers were painted black and the backlite was smaller, because the parcel shelf was raised to increase the size of the boot. Some models had an electronic LED 'econometer' which lit up several lights around the edge of the speedometer dial. There was also an LED tachometer on top-of-the-range models; this horizontal row of green, yellow, and red LEDs was positioned atop the steering column and lit up in 250 rpm intervals. [5]

The Horizon was updated again in 1985, with different interior trim and slight changes to instrument dials and door cards to make the car look more modern, but with the Fiat Ritmo/Strada, it was now one of the oldest mainstream family hatchback on sale in Europe, and faced competition from even more new competitors.

Fewer paint colours were available and fewer models. Many of the late cars, which were built between 1985 and 1986, were painted in an unsympathetic pale green or cream. Horizons had initially been available in more adventurous colours including orange, but many of these colours had gone out of fashion after the 1970s.

A Talbot Horizon turbo concept car was produced in 1984 with a full cream leather interior and sporty body kit, the car was designed at Whitley, Coventry. The Turbo Horizon is very different from those models once seen out on the street and is kept at Coventry Transport Museum, Coventry England.

Due to corrosion problems the Horizon is now a rare sight, with just 20 examples still on the road in the UK at the end of 2016. [6]

The main Horizon production lines were Poissy in France and PSA Ryton Assembly in England. [7] British manufacture commenced on 4 January 1982, and soon thereafter the Ryton plant was working a full five-day week for the first time in sixteen months. [3] At the time, British Horizons had 60% British parts content. [3] It was also manufactured in Spain in Villaverde by PSA Peugeot Citroën's Spanish subsidiary, and in Finland by Saab-Valmet from 1979 onwards. The Finnish-made Talbot Horizons integrated many Saab components, especially in the interior and electrical system. The Saab-Valmet factory also made a series of 2,385 cars that ran on kerosene or turpentine.

The Horizon was produced in France and also Britain (where production had begun in the 1980s) until June 1986, and in Spain and Finland until 1987. Its successor was the Peugeot 309, a car developed in the UK and launched towards the end of 1985, originally destined to be sold as the Talbot Arizona. [8] The end of Horizon production early in 1987 also marked the end of the Talbot badge on passenger cars. However, the North American version of the car continued to be produced until 1990.

The PSA XUD9 diesel engine of 1905 cc diesel engine was fitted to certain models of the Horizon, which was the first example of this engine available in the UK. All UK-market diesel Horizons were made in Spain. The British Peugeot-Talbot brochure of October 1984 shows the only diesel Horizon being the LD 1.9, the XUD9 engine only available in the Peugeot 305 GRD as well. The Horizon was not the first diesel in the Talbot family of cars with the Chrysler 180 in Spain having been available with diesel power during the 1970s.

The Peugeot 309 used some of the Horizon range of Simca-based engines for most of its production life, until replaced with the more modern Peugeot TU engine in 1992.

Horizon in the UK

In Britain, it was seen as a modern alternative to the existing Rootes-designed Avenger models, offering buyers a front-wheel drive hatchback alongside the rear-wheel drive saloons and estates. The Avenger was produced alongside it until 1981, by which time the company had come under Peugeot ownership and no new models were launched to replace it, as the front-wheel drive hatchback style was becoming more popular and Peugeot already had the similar-sized 305 saloon and estates in production.

UK sales of the Horizon (which went on sale there in early 1978 and was badged as a Chrysler until 1 August 1979, when it became a Talbot) were initially acceptable, held back by the fact that it was a French import. Sales improved as manufacture was brought to the United Kingdom in 1982. [3] Soon thereafter, however, it started to lose sales in a segment dominated by an increasing number of newer models including the Ford Escort Mark III, Vauxhall Astra, and Austin Maestro. Foreign models like the Volkswagen Golf and Datsun Sunny were also proving popular in the early 1980s.

The last British Horizons were sold in 1986, soon after the launch of Peugeot's Ryton-built 309 which had originally been intended for sale as the Talbot Arizona, as a Talbot-branded successor to the Horizon, and went on sale in January 1986. The 309 continued the Simca heritage by using Simca-derived engines in its smaller models.

The Ryton factory remained open until December 2006.

UK Specifications range

Capacity1118–1905 cc
Power59–90 hp
Max. speed147 km/h (91 mph)175 km/h (109 mph)
Acceleration0–60 mp/h: 17.9–11.4 seconds

Models

The UK Horizon was available in the following trim levels:

Most models were available with 4 or 5-speed gearboxes, which were initially a carry-over of the Simca gearbox, and then later the PSA BE gearbox. An automatic transmission was available on most 1500 models, and was standard equipment on the 1500 SX model. The lowest level LE had very meagre equipment, not even being fitted with a rear parcel shelf. [9]

Some limited editions were:

Group B Talbot Horizon

In 1982 Talbot and Lotus Cars began work on a Group B rally car meant to succeed the Talbot Sunbeam Lotus. [11] Based on the Talbot Horizon, the car was fitted with a mid-mounted Lotus type 911 engine driving the rear wheels. [12] The project was cancelled after two prototypes had been built. Peugeot subsequently began development of their all-wheel drive 205 T16.

North American variants

1981 Dodge Omni 1981 Dodge Omni 1.7.jpg
1981 Dodge Omni

The North American versions of the Horizon were the Dodge Omni and Plymouth Horizon. Although they appeared to share the same external bodywork as the European Horizon, the panels were in fact not interchangeable. They were also vastly different mechanically – using a larger engine (of VW, then PSA origins on the early versions, replaced by Chrysler's own 2.2L OHC "Trenton" I-4 later) and MacPherson strut suspension at the front instead of the more complex torsion bar system found in the European version. They also featured larger reinforced aluminum bumpers to comply with stricter US safety legislation. Despite the car's European origins, then Chrysler chairman Lee Iacocca played this down, emphasizing that features such as the trip computer and electronic ignition were of American design.

In the US, many variants were eventually produced, including three-door coupé versions ("Charger" and "TC-3 / Turismo"), economy versions ("America", "Miser"), and high power versions such as the GLH, GLH Turbo, and Shelby GLHS (turbocharged, intercooled, 174 bhp). There was even a small pickup truck based on the Horizon ("Scamp" and "Rampage"). Some of these cars had successful careers in racing venues such as Auto-X, road and endurance racing, and pro rallying.

Related Research Articles

<span class="mw-page-title-main">Simca</span> Automobile company

Simca was a French automaker, founded in November 1934 by Fiat S.p.A. and directed from July 1935 to May 1963 by Italian Henri Pigozzi. Simca was affiliated with Fiat and, after Simca bought Ford's French subsidiary, became increasingly controlled by Chrysler. In 1970, Simca became a brand of Chrysler's European business, ending its period as an independent company. Simca disappeared in 1978, when Chrysler divested its European operations to another French automaker, PSA Peugeot Citroën. PSA replaced the Simca brand with Talbot after a short period when some models were badged as Simca-Talbots.

<span class="mw-page-title-main">Peugeot 205</span> Motor vehicle

The Peugeot 205 is a four-passenger, front-engine, supermini (B-segment) car manufactured and marketed by Peugeot over a sixteen-year production run from 1983 to 1999, over a single generation. Developed from Projet M24 and introduced on 25 February 1983, the 205 replaced the Peugeot 104 and the Talbot Samba, using major elements from their design. It won What Car?'s Car of the Year for 1984. It was also declared "car of the decade" by CAR Magazine in 1990. Peugeot stopped marketing the 205 in 1999 in favor of its new front-engined 206. The 106, which was introduced in 1991, effectively took over as Peugeot's smaller front-engined model in their lineup. The 106 was indeed developed as a close sibling of the Citroën AX, sharing many components and a platform that later evolved into the Citroën Saxo.

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The Peugeot 405 is a large family car manufactured by the French automaker Peugeot from 1987 to 1997. Its production continued under license from outside Europe in Iran by Iran Khodro Company until 2020. It was voted European Car of the Year for 1988 by the largest number of votes in the history of the contest. About 2.5 million vehicles have been sold worldwide, both in left and right drive versions, as a saloon and estate. In early 2020, the 33-year production run of the Peugeot 405 was counted as the twentieth most long-lived single generation car in history."

<span class="mw-page-title-main">Rootes Group</span> British automobile manufacturer

The Rootes Group was a British automobile manufacturer and, separately, a major motor distributors and dealers business. From headquarters in the West End of London, the manufacturer was based in the Midlands and the distribution and dealers business in the south of England. In the decade beginning 1928 the Rootes brothers, William and Reginald, made prosperous by their very successful distribution and servicing business, were keen to enter manufacturing for closer control of the products they were selling.

<span class="mw-page-title-main">Peugeot 309</span> Motor vehicle

The Peugeot 309 is a small family car that was manufactured between 1985 and 1994 in France, England and Spain by PSA Peugeot Citroën. It was originally intended to be badged as a Talbot and, as development progressed, to be called the Talbot Arizona.

<span class="mw-page-title-main">Hillman Avenger</span> Car model

The Hillman Avenger is a rear-wheel drive small family car originally manufactured by the former Rootes division of Chrysler Europe from 1970–1978, badged from 1976 onward as the Chrysler Avenger. Between 1979 and 1981 it was manufactured by PSA Peugeot Citroën and badged as the Talbot Avenger. The Avenger was marketed in North America as the Plymouth Cricket and was the first Plymouth to have a four-cylinder engine since the 1932 Plymouth Model PB was discontinued.

<span class="mw-page-title-main">Talbot</span> French automotive brand of various corporations

Talbot is a dormant automobile marque introduced in 1902 by British-French company Clément-Talbot. The founders, Charles Chetwynd-Talbot, 20th Earl of Shrewsbury and Adolphe Clément-Bayard, reduced their financial interests in their Clément-Talbot business during the First World War.

<span class="mw-page-title-main">Talbot Tagora</span> Model of car

The Talbot Tagora is an executive car developed by Chrysler Europe and produced by Peugeot Société Anonyme (PSA). The Tagora was marketed under the Talbot marque after PSA took over Chrysler's European operations in 1979. PSA presented the first production vehicle in 1980 and launched it commercially in 1981. The Tagora fell short of sales expectations, described as a "showroom flop" just a year after its launch, and PSA cancelled the model two years later. Fewer than 20,000 Tagora models were built, all of them at the former Simca factory in Poissy, near Paris, France.

<span class="mw-page-title-main">Dodge Omni</span> Motor vehicle

The Dodge Omni and the nearly identical badge engineered variant, the Plymouth Horizon, is a subcompact car manufactured and marketed by Chrysler Corporation for model years 1978–1990. The first Chrysler model line produced with front-wheel drive, the Omni and Horizon were also the first front-wheel drive economy cars assembled in the United States. Marketed for eleven years with very few changes, around 2,500,000 Omnis and Horizons were manufactured, with the Plymouth variants more popular than the Dodge-branded models.

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The Simca 1307 is a large family car produced by Chrysler Europe and subsequently PSA Peugeot Citroën from 1975 to 1986. Codenamed 'C6' in development, the car was styled in the United Kingdom by Roy Axe and his team at Whitley, and the car was engineered by Simca at Poissy in France.

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<span class="mw-page-title-main">Simca 1100</span> Series of French compact family cars (1967-1985)

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<span class="mw-page-title-main">Simca Poissy engine</span> Reciprocating internal combustion engine

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<span class="mw-page-title-main">Chrysler 180</span> Car model built by Chrysler

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References

  1. 1978 1979 Chrysler Simca Horizon, Large Brochure, German, www.autolit.com, as archived at web.archive.org
  2. 1 2 Bellu, René (2006) [first published October 1978]. "Toutes les voitures françaises 1979". Automobilia (84). Paris: Histoire & collections: 12.
  3. 1 2 3 4 Hutton, Ray, ed. (5 June 1982). "Talbot Horizon 1.5GLS: Economical performer". Autocar . Vol. 156, no. 4459. IPC Business Press Ltd. p. 38.
  4. Bellu, p. 10
  5. Hutton, p. 39
  6. "How Many Left? Talbot Horizon" . Retrieved 6 June 2017.
  7. "Coventry and Warwickshire - Features - The history of Ryton". BBC. Retrieved 12 January 2012.
  8. "Talbot Arizona - The history of Peugeot 309" . Retrieved 22 November 2014.
  9. Hutton, p. 40
  10. de Jong, Nico, ed. (24 December 1983). "Autokrant" [Car Gazette]. Autovisie (in Dutch). 28 (26). Hilversum, Netherlands: Folio Groep B.V.: 14.
  11. "The Group B Horizon rally cars". rootes-chrysler.co.uk.
  12. "Talbot Horizon - Group B Prototype". rallygroupbshrine.org.