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Coffine Gurunaru is a South Korean coffee shop. It opened its first store near Seokchon Lake in December 2007. Unlike other brands, it sells wine in addition to coffee. Its most popular menu items include Jeju Love Hallabong Juice, Honey Butter Bread Origin, and Iced Americano. Jeju Love Hallabong Juice proved its popularity, surpassing 3 billion won in sales alone within a year and a half of its launch.[1] "Coffine" is an abbreviation of "coffee" and "wine". "Gurunaru" means a tree, a shelter under a canopy, a comfortable space for leisure. The interior emphasises luxury by using purple, a colour favoured by the upper class and aristocracy.[2]
Coffine Grunaru has become the first Korean coffee company to enter the Mexican market.[3] It opened its first store in Zona Rosa, Mexico's equivalent of Myeong-dong. Coffine Grunaru plans to target the Malaysian market by developing both domestic and local menus, starting with its signature dish, "Honey Butter Bread." Beyond Mexico, the company will also expand into the Malaysian market. The company plans to open three directly managed stores, including one in a major shopping mall in Kuala Lumpur, Malaysia, through a master franchise model.[4]
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