Cute aggression, or playful aggression, is the urge to squeeze or bite things perceived as being cute without the desire to cause any harm. It is a common type of dimorphous display, where a person experiences positive and negative expressions simultaneously in a disorganised manner. [1] Individuals experiencing cute aggression may find themselves clenching their jaw or fists, with the urge to squish, pinch or bite an adorable baby, animal, or object. [2]
Social psychologist Oriana Aragón and colleagues defined the phenomenon of cute aggression in their published research paper in 2015. [3] They also referred to these experiences with the alternative term "playful aggression", defining it as follows:
"Playful aggression is in reference to the expressions that people show sometimes when interacting with babies. Sometimes we say things and appear to be more angry than happy, even though we are happy. For example some people grit their teeth, clench their hands, pinch cheeks, or say things like "I want to eat you up!" It would be difficult to ask about every possible behaviour of playful aggression, so we ask generally about things of this kind—calling them playful aggressions." [4]
The concept of cute aggression is reflected in various terms across many languages.
The word gigil in Tagalog describes an overwhelming feeling of joy in reference to something cute and wanting to squeeze it. [5] The Indonesian word gemas describes the feeling of wanting to choke something cute you see. [6] Gigil and gemas have alternative meanings of expressing severe frustration and anger towards something. The word geram in Malay is also polysemous, with meanings associated with expressing a love-hate anger toward something cute, evoking urges to squeeze it affectionately, and describes a feeling of dissatisfaction too. [7] Man Khiaao or มัน-เขี้ยว in Thai, is an expression which means that an individual wants to 'eat them up' as they are 'so cute' often in relation to people or animals. The verb man directly translates 'to enjoy', and khiaao translates to fang or canine. [8] The concept of cute aggression also exists for the natives of the Mariana Islands named Chamorros. Their vernacular language Chamorro contains the term ma'goddai. This describes the strong feelings one gets when admiring someone's poki (pleasantly chubby) appearance causing an urge to pinch, squeeze or smother the person in kisses. [9] The presence of cute aggression is evident in the array of languages worldwide that incorporate expressions related to this phenomenon.
Upon encountering something cute, the activity of the orbitofrontal cortex increases, (the area associated with emotion and pleasure) located at the front of the brain. [10] Neuroimaging research found that the orbitofrontal cortex in adults became active in one seventh of a second after seeing a baby face. This enables us to understand how babies attract our attention to elicit care and protection from the moment they are born. [11] Research using EEG scans discovered that both the emotion centre and reward centre lit up in the brain when participants viewed images of baby animals. [12]
The interaction between the neurohormones oxytocin and vasopressin offer proximate explanations for why cute stimuli can elicit contradictory responses of affection and aggression. [14] They are distinct molecules and are evolved components of an adaptive system humans have for long term attachment. [15]
Explanation 1
The hormone oxytocin or the cuddle/love hormone is produced in the hypothalamus in the brain and released into the bloodstream by the pituitary gland during childbirth, sex, breastfeeding and exercise. [16] Oxytocin pathways are activated upon seeing something cute and neuropeptide surges contribute to feelings of affection. [17] Vasopressin is produced in the hypothalamus and released from the posterior pituitary in the brain. When released it compels the individual to protect and defend what is considered vulnerable. For example, many female mammals such as grizzly bears, will display aggressive behaviour to protect their young. [18]
Oxytocin is present in both sexes and more dominant in females. Males are more sensitive to the effects of vasopressin [19] due to their actions being associated with the hormones testosterone and oestrogen. [20] Oxytocin elicits social bonding, and vasopressin produces feelings of wanting to protect. When presented with something extremely cute, both oxytocin and vasopressin along with many other hormones are released, which encourage us to care for and nurture it, whilst being prepared to fight for it at the same time which may explain the dimorphous display of contradictory emotions. [21]
Explanation 2
Cute aggression is experienced because portions of the brain corresponding to emotions and rewards are triggered, which can essentially overload an individual’s mental faculties. To compensate, the body develops an aggressive response, which can drag down some of the overwhelmingly positive responses. This response triggers an impulse to squeeze the cute person or thing in question, or some other similarly aggressive behavior, such as biting. [22]
Evolution serves as the ultimate explanation for understanding cute aggression, as it suggests that this seemingly paradoxical response may have provided adaptive advantages in human ancestors, aiding in the care and protection of vulnerable offspring. [23]
As a species, humans rely heavily upon parental care in order for their offspring to survive. Humans have low reproductive rates relative to other species, amplifying the importance of parental care for the survival of their few offspring. These feelings tend to be on a continuous scale rather than a particular threshold value. The gradient is most intense with objects that we perceive to be more cute in comparison to objects that are not as cute, but they still generate a response.
Infantile traits like big eyes, round faces, and small size evoke perceptions of cuteness, and trigger innate caregiving instincts in humans. [24] Psychoanalyst John Bowlby (1907–1990) in his Evolutionary Theory of Attachment suggests that babies are pre-programmed to elicit attachments from caregivers to increase their chances of survival. [25] He explained how babies use social releasers including smiling, crying and making eye-contact to attract the attention of caregivers. [26]
Biological response of oxytocin attaches the adults to infants and vasopressin is somehow associated with aggressive feelings. Cute aggression, such as biting, squeezing, and tickling, is related to the intersection of emotional responses and reward centers. Some have postulated that this impulse serves an evolutionary purpose; if a human were to continually stare at their children, in awe over how adorable they are while being negligent to the environment and immediate surroundings, the children could be attacked by a wild animal in the vicinity when the parent is not aware and suffer harm. [27]
These cute behaviours highlight the child's vulnerability which adults are receptive to. The same adoration that humans are compelled to feel for their young may carry over to other animals with similar physiological traits which require care such as puppies and kittens. [28]
A study conducted in 2015 by Aragon and colleagues sought to explain whether cute aggression as a dimorphous expression serves as a regulatory mechanism during overwhelming emotional experiences. They outline how dimorphous expressions of emotion feature the distinct pattern of one stimulus event, one appraisal, one emotional experience but two expressive behaviours. Their 143 participant survey results found more infantile babies received higher positive appraisals (M=66.88) than less-infantile babies (M=56.68). Participants reported feeling more overwhelmed with positive feelings towards the more-infantile babies (M=42.74) while expressing more aggressive urges towards them compared to less infantile babies (M=33.35). [29]
A more recent study conducted by Stravropoulos and colleagues in 2018, used electroencephalography (EEG) scans to investigate brain activity during cute aggression experiences. Fifty-four participants rated their reactions to baby animal images comparing these to adult animals. Higher ratings were given after viewing baby animals and the EEG analysis found in the N200 component, emotional responses peaked around 200ms after stimulus onset. Participants who reported higher levels of cute aggression showed a stronger reward processing response in the mesolimbic system. The involvement of emotional and reward processing in the brain enables insight to the underlying mechanisms of cute aggression. [30]
The hypothalamic–pituitary–adrenal axis is a complex set of direct influences and feedback interactions among three components: the hypothalamus, the pituitary gland, and the adrenal glands. These organs and their interactions constitute the HPS axis.
Human vasopressin, also called antidiuretic hormone (ADH), arginine vasopressin (AVP) or argipressin, is a hormone synthesized from the AVP gene as a peptide prohormone in neurons in the hypothalamus, and is converted to AVP. It then travels down the axon terminating in the posterior pituitary, and is released from vesicles into the circulation in response to extracellular fluid hypertonicity (hyperosmolality). AVP has two primary functions. First, it increases the amount of solute-free water reabsorbed back into the circulation from the filtrate in the kidney tubules of the nephrons. Second, AVP constricts arterioles, which increases peripheral vascular resistance and raises arterial blood pressure.
Oxytocin is a peptide hormone and neuropeptide normally produced in the hypothalamus and released by the posterior pituitary. Present in animals since early stages of evolution, in humans it plays roles in behavior that include social bonding, love, reproduction, childbirth, and the period after childbirth. Oxytocin is released into the bloodstream as a hormone in response to sexual activity and during childbirth. It is also available in pharmaceutical form. In either form, oxytocin stimulates uterine contractions to speed up the process of childbirth. In its natural form, it also plays a role in maternal bonding and milk production. Production and secretion of oxytocin is controlled by a positive feedback mechanism, where its initial release stimulates production and release of further oxytocin. For example, when oxytocin is released during a contraction of the uterus at the start of childbirth, this stimulates production and release of more oxytocin and an increase in the intensity and frequency of contractions. This process compounds in intensity and frequency and continues until the triggering activity ceases. A similar process takes place during lactation and during sexual activity.
Empathogens or entactogens are a class of psychoactive drugs that induce the production of experiences of emotional communion, oneness, relatedness, emotional openness—that is, empathy or sympathy—as particularly observed and reported for experiences with 3,4-methylenedioxymethamphetamine (MDMA). This class of drug is distinguished from the classes of hallucinogen or psychedelic, and amphetamine or stimulants. Major members of this class include MDMA, MDA, MDEA, MDOH, MBDB, 5-APB, 5-MAPB, 6-APB, 6-MAPB, methylone, mephedrone, GHB, αMT, and αET, MDAI among others. Most entactogens are phenethylamines and amphetamines, although several, such as αMT and αET, are tryptamines. When referring to MDMA and its counterparts, the term MDxx is often used. Entactogens are sometimes incorrectly referred to as hallucinogens or stimulants, although many entactogens such as ecstasy exhibit psychedelic or stimulant properties as well.
The paraventricular nucleus of hypothalamus is a nucleus in the hypothalamus, that lies next to the third ventricle. Many of its neurons project to the posterior pituitary where they secrete oxytocin, and a smaller amount of vasopressin. Other secretions are corticotropin-releasing hormone (CRH) and thyrotropin-releasing hormone (TRH). CRH and TRH are secreted into the hypophyseal portal system, and target different neurons in the anterior pituitary. Dysfunctions of the PVN can cause hypersomnia in mice. In humans, the dysfunction of the PVN and the other nuclei around it can lead to drowsiness for up to 20 hours per day. The PVN is thought to mediate many diverse functions through different hormones, including osmoregulation, appetite, wakefulness, and the response of the body to stress.
Cuteness is a type of attractiveness commonly associated with youth and appearance, as well as a scientific concept and analytical model in ethology, first introduced by Austrian ethologist Konrad Lorenz. Lorenz proposed the concept of baby schema (Kindchenschema), a set of facial and body features that make a creature appear "cute" and activate ("release") in others the motivation to care for it. Cuteness may be ascribed to people as well as things that are regarded as attractive or charming.
In biology, a pair bond is the strong affinity that develops in some species between a mating pair, often leading to the production and rearing of young and potentially a lifelong bond. Pair-bonding is a term coined in the 1940s that is frequently used in sociobiology and evolutionary biology circles. The term often implies either a lifelong socially monogamous relationship or a stage of mating interaction in socially monogamous species. It is sometimes used in reference to human relationships.
Vasopressin receptor 1A (V1AR), or arginine vasopressin receptor 1A is one of the three major receptor types for vasopressin, and is present throughout the brain, as well as in the periphery in the liver, kidney, and vasculature.
Vasopressin V1b receptor (V1BR) also known as vasopressin 3 receptor (VPR3) or antidiuretic hormone receptor 1B is a protein that in humans is encoded by the AVPR1B gene.
The biology of romantic love has been explored by such biological sciences as evolutionary psychology, evolutionary biology, anthropology and neuroscience. Specific chemical substances such as oxytocin and dopamine are studied in the context of their roles in producing human experiences, emotions and behaviors that are associated with romantic love.
Social connection is the experience of feeling close and connected to others. It involves feeling loved, cared for, and valued, and forms the basis of interpersonal relationships.
"Connection is the energy that exists between people when they feel seen, heard and valued; when they can give and receive without judgement; and when they derive sustenance and strength from the relationship." —Brené Brown, Professor of social work at the University of Houston
The oxytocin receptor, also known as OXTR, is a protein which functions as receptor for the hormone and neurotransmitter oxytocin. In humans, the oxytocin receptor is encoded by the OXTR gene which has been localized to human chromosome 3p25.
The somatosensory system, or somatic sensory system is a subset of the sensory nervous system. It has two subdivisions, one for the detection of mechanosensory information related to touch, and the other for the nociception detection of pain and temperature. The main functions of the somatosensory system are the perception of external stimuli, the perception of internal stimuli, and the regulation of body position and balance (proprioception).
Parental experience, as well as changing hormone levels during pregnancy and postpartum, cause changes in the parental brain. Displaying maternal sensitivity towards infant cues, processing those cues and being motivated to engage socially with her infant and attend to the infant's needs in any context could be described as mothering behavior and is regulated by many systems in the maternal brain. Research has shown that hormones such as oxytocin, prolactin, estradiol and progesterone are essential for the onset and the maintenance of maternal behavior in rats, and other mammals as well. Mothering behavior has also been classified within the basic drives.
Social monogamy in mammals is defined as sexually mature adult organisms living in pairs. While there are many definitions of social monogamy, this social organization can be found in invertebrates, reptiles and amphibians, fish, birds, mammals, and humans.
Synthetic oxytocin, sold under the brand name Pitocin among others, is a medication made from the peptide oxytocin. As a medication, it is used to cause contraction of the uterus to start labor, increase the speed of labor, and to stop bleeding following delivery. For this purpose, it is given by injection either into a muscle or into a vein.
Larry James Young was an American psychiatrist who was the William P. Timmie Professor of Psychiatry and Behavioral Sciences at the Emory University School of Medicine. He was head of the Division of Behavioral Neuroscience and Psychiatric Disorders at Emory National Primate Research Center. Young studied how genetic, cellular and neurobiological mechanisms regulate complex social behavior, including social cognition and social bonding. His research focuses heavily on the roles of the neuropeptides oxytocin and vasopressin in regulating the neural processing of social signals and social attachment.
Changing hormone levels during pregnancy and postpartum as well as parental experience cause changes in the parental brain. Both the father and mother undergo distinct biological changes as they transition to parents, but the changes that occur in the paternal brain are not as well studied. Similar to the changes that occur in the maternal brain, the same areas of the brain are activated in the father, and hormonal changes occur in the paternal brain to ensure display of parenting behavior. In only 5% of mammalian species, including humans, the father plays a significant role in caring for his young. Paternal caregiving has independently evolved multiple times in mammals, and can appear in some species under captivity.
Morten L Kringelbach is a professor of neuroscience at University of Oxford, UK and Aarhus University, Denmark. He is the director of the 'Centre for Eudaimonia and Human Flourishing', fellow of Linacre College, Oxford and board member of the Empathy Museum.
Breastfeeding and mental health is the relationship between postpartum breastfeeding and the mother's and child's mental health. Research indicates breastfeeding may have positive effects on the mother's and child's mental health, though there have been conflicting studies that question the correlation and causation of breastfeeding and maternal mental health. Possible benefits include improved mood and stress levels in the mother, lower risk of postpartum depression, enhanced social emotional development in the child, stronger mother-child bonding and more. Given the benefits of breastfeeding, the World Health Organization (WHO), the European Commission for Public Health (ECPH) and the American Academy of Pediatrics (AAP) suggest exclusive breastfeeding for the first six months of life. Despite these suggestions, estimates indicate 70% of mothers breastfeed their child after birth and 13.5% of infants in the United States are exclusively breastfed. Breastfeeding promotion and support for mothers who are experiencing difficulties or early cessation in breastfeeding is considered a health priority.