Dezerland Park Orlando

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Dezerland Park Orlando
Artegon Market.jpg
Artegon Marketplace in 2016
Dezerland Park Orlando
Location Orlando, Florida
Coordinates 28°28′07″N81°26′52″W / 28.4685°N 81.447867°W / 28.4685; -81.447867
Address5250 International Drive
Opening date2003 (Festival Bay Mall)
2014 (Artegon Marketplace)
2020 (Dezerland Park Orlando)
Closing date2013 (Festival Bay Mall)
2017 (Artegon Marketplace)
Developer Belz Enterprises
Owner Dezer Development
No. of stores and services65
No. of anchor tenants 6 (7 proposed)
Total retail floor area 865,000 square feet (80,400 m2) [1] [ better source needed ]
No. of floors1 (2 in former Vans Skatepark and Bass Pro Shops)
Public transit access Bus-logo.svg LYNX Transportation Logo (Symbol Only).svg LYNX : 8, 24, 42, 304
Bus-logo.svg I-Ride Trolley : Green, Red
Website https://dezerlandpark.com/

Dezerland Park Orlando is an enclosed family entertainment center located on International Drive in Orlando, Florida, United States. The park, opened in 2020, is operated by Dezer Development and features an auto museum, video and pinball arcades, go-karts, bowling, laser tag, and miniature golf.

Contents

The building housing the park was originally opened in 2002 as Festival Bay Mall, an 865,000-square-foot (80,400 m2) indoor shopping mall anchored by Bass Pro Shops Outdoor World, Cinemark, Ron Jon Surf Shop, Sheplers Western Wear, Steve & Barry's University Sportswear, and Vans Skatepark. [2] After closing in 2013, the mall was reopened in 2014 as Artegon Marketplace, an artisanal craft market, which operated until early 2017. While the mall itself was closed, Bass Pro Shops and Cinemark remain open and accessible from Dezerland.

History

Festival Bay Mall

In 1998, developer Belz Enterprises announced plans for a 1.1-million-square-foot (100,000 m2) shopping center, which would be built next to the company's existing Factory Outlet World and Designer Outlet Center complexes. Belz billed the mall as an "upscale entertainment complex" that would eschew traditional anchor stores in favor of unique retailers and entertainment venues. [3]

At the time of the mall's announcement, Bass Pro Shops had agreed to build a 162,000-square-foot (0.0151 km2) anchor store. [3] Later that year, Belz announced that Cinemark USA had agreed to build a 20-screen movie theater. [4] Both were the first Central Florida locations for their respective chains. In 1999, Ron Jon Surf Shop and Vans both announced plans for 50,000-square-foot (4,600 m2) stores, with Vans's containing an indoor skatepark. [5] Ron Jon's store would later be downsized to 20,000 square feet (1,900 m2). [6] Closer to opening, Sheplers Western Wear and Steve & Barry's University Sportswear were announced as additional anchors. [7]

In 2000, local architect C.T. Hsu announced plans for Factory Funhouse and Festival Boardwalk, a $60 million amusement park consisting of a 20,000-square-foot (1,900 m2) indoor complex and a 15-acre (6.1 ha) outdoor boardwalk, which would serve as the mall's seventh anchor. [8] However, the project was put on hold in 2002 when an investor pulled out, [9] leaving the anchor plot undeveloped.

Belz initially claimed that the mall would begin construction in late 1998 and open in 2000. [3] Cinemark opened in December 1999, [10] and Bass Pro Shops opened the following May. [11] However, construction on the mall proper did not begin until June 2001 due to permitting issues and difficulty securing tenants amid the early 2000s recession. [12] [13] [14] The mall officially opened on April 3, 2003, though many stores, including Ron Jon, did not open until later in the year. [14] [15]

In 2004, plans were announced for a surfing park, named Ron Jon Surfpark, to be built inside the mall. [16] This project was never opened.

In January 2012, Vans Skatepark, one of the mall's anchors, closed. While it was one of the most popular attractions at the mall, no reason was given for the closure. It is stated that after two years, the mall is expected to reopen most likely as a newly named, open-air complex with shops, entertainment and maybe even hotels. [17]

Artegon Marketplace

In early 2011, the mall was acquired by a division of The Lightstone Group, which announced plans to redevelop the mall. Festival Bay was re-opened as Artegon Marketplace on November 20, 2014. [18]

The $70 million renovation removed the mall's signature lake and tile-mosaic signage in favor of a modernized theme. The renovation also converted two-thirds of Festival Bay's original space into small storefronts (40–300 square feet (3.7–27.9 m2) in size), which were rented out to local artisanal vendors. [18] The mall's anchor stores were retained.

Artegon Marketplace closed on January 26, 2017. The closure was announced to tenants only two weeks prior, which led to larger tenants filing a lawsuit against Lightstone. As with the closure of Festival Bay, the mall's anchors, such as Bass Pro Shops and Cinemark, remained open. [19]

Dezerland Park Orlando

In January 2018, Dezer Development of Miami acquired the property, encompassing its 104 acres and 865,000-square-foot (80,400 m2) mall, for $23.7 million. The complex, now known as Dezerland Park, officially reopened in 2021. One of the site's focal points is the Orlando Auto Museum, which contains a collection of automobiles and automotive memorabilia previously located at the Miami Auto Museum at the Dezer Collection in North Miami, Florida. Dezerland Park contains Florida's largest indoor karting track, as well as a 25,000-square-foot (2,300 m2) trampoline park, bowling, laser tag, bumper cars, and arcade. [20]

See also

References

  1. "GGP Mall Directory". General Growth Properties. Archived from the original on October 17, 2008. Retrieved November 13, 2008.
  2. "Fact Sheet: Festival Bay at International Drive". Belz Enterprises . Archived from the original on June 17, 2003. Retrieved February 1, 2025.
  3. 1 2 3 Boyd, Christopher (March 21, 1998). "Belz has idea for new way to shop: Plans for a mall along International Drive were unveiled Friday". Orlando Sentinel . Tribune Company. pp. A1 via NewsBank.
  4. Boyd, Christopher (June 1, 1998). "Retail: Theater complex in works". Orlando Sentinel . Tribune Company. p. 6 via NewsBank.
  5. "Ron Jon deal confirmed". Orlando Sentinel . Tribune Company. February 10, 1992. pp. B1 via NewsBank.
  6. Pack, Todd (May 29, 2000). "Ron Jon's planned International Drive store gets smaller". Orlando Sentinel . Tribune Company. p. 6 via NewsBank.
  7. Pack, Todd (August 18, 2001). "Festival Bay now aims for late 2002: The mall near International Drive had hoped to open last fall". Orlando Sentinel . Tribune Company. pp. B1 via NewsBank.
  8. Jackson, Jerry (July 27, 2000). "A home-grown theme park: An Orlando architect is seeking investors to create an amusement attraction near Festival Bay". Orlando Sentinel . Tribune Company. pp. B1 via NewsBank.
  9. Pack, Todd (August 7, 2002). "Entertainment project near Festival Bay put on hold". Orlando Sentinel . Tribune Company. p. 1 via NewsBank.
  10. Pack, Todd (December 13, 1999). "Spate of theaters may bring drama of their own: The onslaught of 20-plus screen theaters with luxury frills is likely to hurt older cinemas". Orlando Sentinel . Tribune Company. p. 16 via NewsBank.
  11. Pack, Todd (April 17, 2000). "Bass Pro Shops superstore set to open at Festival Bay Mall". Orlando Sentinel . Tribune Company. p. 6 via NewsBank.
  12. Pack, Todd (May 21, 2001). "Long-delayed Festival Bay is said to be in the bag". Orlando Sentinel . Tribune Company. p. 9 via NewsBank.
  13. "Mall moves forward". Orlando Sentinel . Tribune Company. June 18, 2001. p. 9 via NewsBank.
  14. 1 2 Hale, Sarah (April 3, 2003). "Opening day for Festival Bay: But not all of the mall's stores will be ready for business". Orlando Sentinel . Tribune Company. pp. C1 via NewsBank.
  15. Meitner, Sarah Hale (June 11, 2003). "Riding Ron Jon's wave: Struggling retailers at Festival Bay hope the surf shop increases sales". Orlando Sentinel . Tribune Company. pp. C1 via NewsBank.
  16. Wahid, Zaheera (May 14, 2004). "Surf Park May Emerge as Next Wave or Be Waved Off". The Orange County Register. Retrieved November 14, 2008.
  17. Pedicini, Sandra. "Vans Skatepark, one of Festival Bay Mall's anchors, will close". Orlando Sentinel. Retrieved June 29, 2012.
  18. 1 2 Arnold, Kyle (August 20, 2014). "Artegon Marketplace nears opening date". Orlando Sentinel . Tribune Publishing. pp. A10 via NewsBank.
  19. Cordeiro, Monivette (February 22, 2017). "After the dramatic shutdown of Orlando's Artegon 'anti-mall,' the artists and vendors wonder how it all went wrong". Orlando Weekly . Euclid Media Group . Retrieved February 25, 2024.
  20. "Dezerland Park Orlando planning to open 'in time'". June 10, 2020.