| "Diet Coke" | ||||
|---|---|---|---|---|
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| Single by Pusha T | ||||
| from the album It's Almost Dry | ||||
| Released | February 8, 2022 | |||
| Genre | Hip hop | |||
| Length | 2:59 | |||
| Label | ||||
| Songwriter(s) | ||||
| Producer(s) |
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| Pusha T singles chronology | ||||
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| Music video | ||||
| "Diet Coke" on YouTube | ||||
"Diet Coke" is a song by American rapper Pusha T. It was released on February 8, 2022 as the lead single from his fourth studio album It's Almost Dry (2022). Produced by Kanye West and 88-Keys, the song references cocaine and drug dealing.
On February 7, 2022, 88-Keys revealed that he produced the instrumental of the song in 2004, as an interlude for his beat tape, The Makings of Crack-Cocaine. [1]
The cover art of the single was designed by Sterling Ruby. It shows a "mash-up of melting faces with crude metallic letters" spelling "Diet Coke". [2]
The song begins with a sample of rapper Fat Joe yelling, "Yesterday's price is not today's price". [3] Over a piano-driven boom bap beat, [4] [5] Pusha T raps about selling cocaine and references his tough upbringing: "Imaginary players ain't been coached right / Master recipes under stove lights / The number on this jersey is the quote price / You ordered Diet Coke, that's a joke, right?" [5] [6] [7] He declares his appreciation for Kanye West as well ("Far as I'm concerned, who's the best? Me and Yezos"). [8]
Complex writers Eric Skelton, Andre Gee and Jessica McKinney positively reviewed the song. Skelton and McKinney praised the beat, while Gee praised how Pusha T raps only about one topic and can "still come off sounding fresh". All three writers also expressed approval toward how Pusha does not diss rapper Drake in the song. [9]
The music video was released on February 8, 2022. It was shot in black-and-white and directed by Omar Jones. [10] [11] It sees Pusha T rapping as Kanye West dances in the white background, and reclining on a sofa. [10]
Pusha T first unveiled the song during a performance at Nigo's Kenzo Paris Fashion Week show in January 2022. [12] In March 2022, he performed the song at The Late Show with Stephen Colbert . [13]
American rappers Jim Jones and Fabolous released a freestyle of the song on February 16, 2022. [14]
| Chart (2022) | Peak position |
|---|---|
| Canada (Canadian Hot 100) [15] | 93 |
| South Africa (TOSAC) [16] | 88 |
| US Bubbling Under Hot 100 Singles ( Billboard ) [17] | 4 |
| US Hot R&B/Hip-Hop Songs ( Billboard ) [18] | 43 |
Clipse, also known as The Clipse, is an American hip hop duo, chiefly active from 1994 to 2010. It consists of brothers Gene "No Malice" and Terrence "Pusha T" Thornton. Pusha T was known as Terrar during the group's early years, while No Malice was originally known as Malicious, then changed his stage name to Malice soon after the group's formation, before changing it again to No Malice in 2012 following a conversion to Christianity. The duo were based in Virginia Beach, Virginia, and were heavily affiliated with producer and fellow Virginia Beach native, Pharrell Williams, who convinced the two in 1992 to be a rap duo instead of solo artists. Williams would go on to serve as their label head, main producer and frequent guest artist through most of their career. The duo frequently rapped about the drug dealing they had done in their youth. Clipse was integral in establishing Virginia as one of the East Coast's strongholds in hip hop.
Terrence LeVarr Thornton, better known by his stage name Pusha T, is an American rapper. He rose to prominence as one half of the Virginia-based hip hop duo Clipse, which he formed with his older brother No Malice. Mainly active from 1994 to 2010, the duo were discovered by Pharrell Williams and signed with his record label Star Trak Entertainment, an imprint of Arista Records in 2001. They released three studio albums—Lord Willin' (2002), Hell Hath No Fury (2006) and Til the Casket Drops (2009)—to mild commercial success; the former spawned the Billboard Hot 100-top 40 singles "Grindin'" and "When the Last Time", for which they became best known.
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