The song was unveiled on July 8,2011,and previewed via RedBullUSA.com. It would later be officially released on July 12,2011,through iTunes and Amazon.[1][2] On July 15,2011,a behind-the-scenes look at an upcoming music video was released.[3] The official music video,directed by Jason Goldwatch and filmed in Los Angeles,California,was released July 20,2011.[4] The video features cameos from the rest of Odd Future. In the video,Pusha T is dressed in the style of Tyler the Creator,"down to the cutoff shorts,striped knee-high socks,and kitty T-shirt",[1][5] while Tyler is "dressed like Pusha-gangsta shit".[6] In 2012,the track was included on the soundtrack of the filmProject X.[7]
Critical reception
Amos Barshad,writing for Vulture,described the song as "the kind of spare,ominous Neptunes beat Pusha's been murdering for a decade-plus. Barshad liked Tyler's feature,through idiosyncratic and technically less proficient than Pusha,it "works great for him".[1] Meanwhile,Tyler's verses were met with more criticism than Pusha T's.[2][8]
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