Release and music video
The song was unveiled on July 8,2011,and premiered via RedBullUSA.com,and officially released on July 12,through iTunes and Amazon. [1] [2] It was included on the soundtrack of the film Project X . [3]
On July 15,2011,a behind-the-scenes look at the video was released. [4] The music video,directed by Jason Goldwatch and filmed in Los Angeles,California,was released July 20,2011. [5] The video features cameos from the rest of Odd Future. In the video,Pusha T is dressed in the style of Tyler the Creator,"down to the cutoff shorts,striped knee-high socks,and kitty T-shirt", [1] [6] while Tyler is "dressed like Pusha-gangsta shit". [7]
Reception
In response,Tyler's verses were met with more criticism than Pusha T's. [2] [8]
Amos Barshad,writing for Vulture ,described the song as "the kind of spare,ominous Neptunes beat Pusha's been murdering for a decade-plus. Barshad liked Tyler's feature,through idiosyncratic and technically less proficient than Pusha,it "works great for him". [1]
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