Dig (restaurant)

Last updated

Dig
Company type Private
Industry Fast Casual
Founded2011;14 years ago (2011)
New York City, US
FounderR. Adam Eskin
Headquarters
New York City, New York
,
U.S.
Number of locations
36 stores (October 2025)
Area served
New York, Massachusetts, Connecticut, New Jersey, Pennsylvania, Maryland, Virginia
ProductsCustomizable food bowls with scratch-cooked, locally sourced ingredients
Website www.diginn.com
Dig Inn Store Front In New York, New York (on Crosby & Prince Street) DigInnStorefrontNY.jpg
Dig Inn Store Front In New York, New York (on Crosby & Prince Street)

Dig (formerly Dig Inn) [1] is an American chain of locally farm sourced restaurants, founded in 2011 by Adam Eskin in New York City.

Contents

As of October 2025, the chain had 36 restaurants, including in two New York City boroughs (Manhattan and Brooklyn), Rye Brook in Westchester County, New York; Stamford, Connecticut; Bridgewater, New Jersey; Philadelphia, Pennsylvania; Boston, Massachusetts; Bethesda, Maryland; Ashburn, Virginia and Washington, D.C. [2] [3] With recent expansion focused in the Philadelphia suburbs of Ardmore and Jenkintown in Montgomery County, Pennsylvania. [4]

The company offers dine-in meals as well as pick up, delivery and catering format meals.

History

The company received $21.5 million in early funding rounds, then $30 million in Series D funding. The main investors were Monogram Capital Partners, and Bill Allen (former CEO of OSI Restaurant Partners). [5]

In January 2019, the company introduced a new delivery concept called Room Service available in some parts of downtown Manhattan. [3]

In April 2019, the company announced a $20 million round of financing, including $15 million from Danny Meyer’s investment group Enlightened Hospitality Investments. [6] It also had plans to open its first full-service, sit-down restaurant concept in New York's West Village. [7] The company opened its first Philadelphia location in 2019. [8]

In July 2019, the company officially dropped the “Inn” in its branding and rebranded as Dig, in part to reflect ambitions beyond just restaurants. [9] Under the “Dig” name, the company continued its expansion.

However, in June 2025, Dig announced it was reverting back to its original Dig Inn name, citing customer feedback and brand identity. [10] The rebrand back to “Dig Inn” is being phased in alongside menu throwbacks and nostalgic branding elements. [11]

Reception

Dig Inn positions itself in the niche between fast casual and health-conscious dining. It is often compared to fast-casual bowl or salad chains (e.g. Chipotle-style ordering lines) with a stronger focus on sustainability and locally sourced produce as well as "scratch cooking".

Dig was named the best fast casual restaurant of 2017 by Boston magazine. [12]

Dig Inn was named Fast Company's 2025 Top 100 Innovative Companies. [13]

References

  1. ↑ Dig (July 15, 2019). "Dig Inn is now Dig". Medium. Retrieved March 5, 2020.
  2. ↑ Hatic, Dana (October 18, 2017). "Dig Inn Opens Its Newest Restaurant in the Prudential Center Today". Eater Boston. Retrieved October 20, 2017.
  3. 1 2 Dunn, Elizabeth G. (January 29, 2019). "Dig Inn Wants to Optimize Your Sad Desk Lunch". Bloomberg Businessweek. Retrieved February 13, 2019.
  4. ↑ "Check out 'Dig Inn's' newest restaurant locations opening in the Philly suburbs". NBC10 Philadelphia. July 28, 2025. Retrieved October 13, 2025.
  5. ↑ Garfield, Lauren (March 22, 2017). "Why people love Dig Inn, the healthy restaurant chain that just raised another $30 million from investors". Business Insider. Retrieved October 20, 2017.
  6. ↑ Lalley, Heather (April 9, 2019). "Dig Inn Gets $15MM from Danny Meyer-Backed Fund". Restaurant Business. Retrieved April 13, 2019.
  7. ↑ Adams, Erika (April 9, 2019). "Fast Casual Dig Inn Is Launching a Full Service Concept". Skift Table. Retrieved April 19, 2019.
  8. ↑ Vigoda, Rachel (January 6, 2020). "The Fast-Casual, Veggie-Promoting Dig Opens Its First Philly Location". Eater Philly. Retrieved March 5, 2020.
  9. ↑ Dig (July 15, 2019). "Dig Inn is now Dig". Medium. Retrieved October 13, 2025.
  10. ↑ "Dig is rebranding back to Dig Inn". Nation's Restaurant News. Retrieved October 13, 2025.
  11. ↑ Hicks, ByKatie. "'Dig Inn' is back—here's why". Marketing Brew. Retrieved October 13, 2025.
  12. ↑ "Dig Inn, Best Fast-Casual Restaurant in Boston". Boston Magazine. Retrieved October 20, 2017.
  13. ↑ Hawley, Kristen (March 18, 2025). "The most innovative companies in restaurants, dining, and food services for 2025".

40°42′57″N73°57′32″W / 40.715707°N 73.959015°W / 40.715707; -73.959015


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