Digital Bounce

Last updated
Digital Bounce
Seven - Digital Bounce.jpg
EP by
Seven
ReleasedJuly 21, 2010 (2010-07-21)
Recorded2010
Genre Electronic dance, R&B, pop
Length22:25
Label YG Entertainment
Producer Teddy Park, Choi Pil Gang, DP, Ham Seung Cheon, Kang Uk Jin, Walt Anderson
Seven chronology
Sevolution
(2006)		Digital Bounce
(2010)		2nd Mini Album
(2012)
Singles from Digital Bounce
  1. "Better Together"
    Released: July 21, 2010
  2. "I'm Going Crazy"
    Released: September 28, 2010

Digital Bounce is the first mini-album by South Korean recording artist Seven. It was released in South Korea on July 21, 2010, under YG Entertainment. After releasing his fourth studio album Sevolution in 2006, Seven spent the next three years working on entering the American music market. After the unsuccessful stint, he returned to South Korea and began recording songs for Digital Bounce. The album features a heavier presence of electronic dance music than Seven's previous albums, but still incorporates his signature R&B and pop sound.

A mini-LP or mini-album is a short vinyl record album or LP, usually retailing at a lower price than an album that would be considered full-length. It is distinct from an EP due to containing more tracks and a slightly longer running length. A mini-LP is not to be confused with the unique to Japan "mini LP sleeve" or "paper jacket" CD.

YG Entertainment South Korean company

YG Entertainment Inc. is a South Korean entertainment company established in 1996 by Yang Hyun-suk. The company operates as a record label, talent agency, music production company, event management and concert production company, and music publishing house. In addition, the company operates a number of subsidiary ventures under a separate public traded company, YG PLUS, which includes a clothing line, a golf management agency, and a cosmetics brand.

Electronic dance music broad category of electronic music

Electronic dance music (EDM), also known as dance music, club music, or simply dance, is a broad range of percussive electronic music genres made largely for nightclubs, raves and festivals. It is generally produced for playback by disc jockeys who create seamless selections of tracks, called a mix by segueing from one recording to another. EDM producers also perform their music live in a concert or festival setting in what is sometimes called a live PA.

Contents

Digital Bounce was released after Seven's three-year and eight-month hiatus. The album went on to debut on Gaon's weekly albums chart at number two. The album's lead single "Better Together" peaked at number five on Gaon's weekly singles chart and earned Seven two consecutive wins on Mnet's music chart television program M! Countdown . "I'm Going Crazy", the second single released from the album, peaked at number 33 on the weekly singles chart. In South Korea, Digital Bounce sold over 24,600 copies in 2010.

Mnet (TV channel) Television channel

Mnet is a South Korean pay television music channel owned by CJ E&M, a division of CJ ENM, part of CJ Group.

Background

After releasing his fourth studio album Sevolution in November 2006, Seven began preparing to enter the American music market in 2007 with English-language music. After spending three years promoting in the United States, resulting in inconclusive results in regards to his music there and becoming homesick, Seven returned to South Korea. The language barrier, as well as the lack of proper music and marketing, is believed to have led to Seven's failure in the United States. [1]

Homesickness Distress caused by being away from home

Homesickness is the distress caused by being away from home. Its cognitive hallmark is preoccupying thoughts of home and attachment objects. Sufferers typically report a combination of depressive and anxious symptoms, withdrawn behavior and difficulty focusing on topics unrelated to home.

During his absence in South Korea, label-mates Big Bang and 2NE1, among other groups, emerged into the music market. As a result, the presence of soloists began to shrink. Facing this, Seven expressed his eagerness to return, stating that he was "ready to restart with a fresh mind". [1]

Big Bang (South Korean band) South Korean boyband

Big Bang is a South Korean boy band formed by YG Entertainment. The group consists of 4 members: G-Dragon, T.O.P, Taeyang, and Daesung. Member Seungri retired from the industry on March 11, 2019. They are often cited as one of the most influential acts to shape the K-pop industry by helping spread the Korean Wave internationally and are often dubbed the "Kings of K-pop" by the media. Their experimental and diverse use of music genres, personal involvement in producing their own records, and stage performances have received a positive critical reception.

2NE1 South Korean girl group

2NE1 was a South Korean girl group composed of Bom, CL, Dara, and Minzy, formed by YG Entertainment in 2009. After appearing alongside boy band Big Bang in the song "Lollipop", a promotional single for LG Electronics, the group rose to fame with the release of their two eponymous extended plays, 2NE1 (2009) and 2NE1 (2011), and two studio albums, To Anyone (2010) and Crush (2014). All peaked at the number one position on the Gaon Album Chart. They also scored nine number one hits on the Gaon Digital Chart, with "Try to Follow Me", "Go Away", "Lonely", "I Am the Best", "Ugly", "I Love You", "Falling in Love", "Missing You", and "Come Back Home".

Composition

Digital Bounce features music similar to his previous work, but with a "touch of his own color"; Seven expressed that the songs may sound "somewhat unfamiliar" to his fans. [2] The album incorporates electronic dance and R&B music, with a "hip hop twist". [3] [4] "Digital Bounce", which features rapper T.O.P of Big Bang, was described as an electronic club song. The lead single, "Better Together", also featured electronic sounds; his vocals and production of the track were commended. [4] "I'm Going Crazy" is a medium-tempo song based on R&B and pop, similar to the sound of his earlier music. [1] [5] "Money Can't Buy Me Love" is the only English-language song on the album. [6] "Drips", a song about intimacy, was banned by the Ministry of Gender Equality and Family for "sexually suggestive" lyrics. As a result, the song was tagged with an R19 label on digital music retailers, restricting minors from purchasing the song. [7] Kang Seon-ae, writer for MyDaily, felt that the album's "sophisticated melodies" helped build a unique music genre. [3]

Contemporary R&B is a music genre that combines elements of rhythm and blues, pop, soul, funk, hip hop and electronic music.

Hip hop music music genre consisting of a stylized rhythmic music that commonly accompanies rapping

Hip hop music, also called hip-hop or rap music, is a genre of popular music developed in the United States by inner-city African Americans and Latino Americans in the Bronx borough of New York City in the 1970s. It consists of a stylized rhythmic music that commonly accompanies rapping, a rhythmic and rhyming speech that is chanted. It developed as part of hip hop culture, a subculture defined by four key stylistic elements: MCing/rapping, DJing/scratching with turntables, break dancing, and graffiti writing. Other elements include sampling beats or bass lines from records, and rhythmic beatboxing. While often used to refer solely to rapping, "hip hop" more properly denotes the practice of the entire subculture. The term hip hop music is sometimes used synonymously with the term rap music, though rapping is not a required component of hip hop music; the genre may also incorporate other elements of hip hop culture, including DJing, turntablism, scratching, beatboxing, and instrumental tracks.

Pop music is a genre of popular music that originated in its modern form in the United States and United Kingdom during the mid-1950s. The terms "popular music" and "pop music" are often used interchangeably, although the former describes all music that is popular and includes many diverse styles. "Pop" and "rock" were roughly synonymous terms until the late 1960s, when they became increasingly differentiated from each other.

Release and promotion

After a hiatus lasting over three years since the release of his previous album Sevolution, [3] it was announced that Seven had completed recording an album in May 2010. [8] The album was originally planned to be released in the month of its announcement, but was pushed back to July. [9] On July 13, 2010, a music video teaser and the track listing for Digital Bounce were revealed. On July 20, 2010, Seven held a release party and press conference for Digital Bounce in the Cheongdam-dong area of Seoul, South Korea. [2] An estimate of 350 fans were in attendance. [3] Digital Bounce was released the following day. [4]

Cheongdam-dong Place in South Korea

Cheongdam-dong is a ward of Gangnam District in Seoul, South Korea. The area is best known in South Korea as an affluent neighborhood populated by a disproportionately high number of high-income individuals and for having some of the most expensive real estate in the country. It is known as an upmarket shopping area, with the main shopping street dubbed 'Cheongdam Fashion Street'. Along with Apgujeong’s Rodeo Street in Apgujeong-dong and Garosu-gil in Sinsa-dong, which are connected by the main Apgujeong-ro, they are seen as fashionable and trendsetting destinations.

Seoul Special city in Seoul Capital Area, South Korea

Seoul, officially the Seoul Special City, is the capital and largest metropolis of South Korea. With surrounding Incheon metropolis and Gyeonggi province, Seoul forms the heart of the Seoul Capital Area.

The dance practice video for "Digital Bounce" was released on July 27, 2010. The video showed Seven along with six male backup dancers rehearsing the choreography. [4] On July 29, 2010, Seven began promoting "Better Together" by performing the song, as well as "Digital Bounce" with T.O.P, on Mnet's M! Countdown . [10] Seven also made his comeback performances in the following days on Munhwa Broadcasting Corporation's (MBC) Show! Music Core [11] and Seoul Broadcasting System's (SBS) Inkigayo . [12]

On July 29, 2010, "Better Together" earned its first K-Chart win on M! Countdown. [10] Seven won a second time on August 5. [13] The legitimacy of Seven's second win was brought in question when netizens pointed out that, based on the program's charting system, Seven should have ranked at number nine that week, not number one. They claimed that the close affiliation between YG Entertainment and Mnet may have led M! Countdown to manipulate its chart in favor of Seven. [14]

Seven began follow-up promotions with "I'm Going Crazy" in late September. The music video for the song was released on September 29, 2010, which featured a cameo by his long-term girlfriend, Park Han-byul. [15] He began promoting the song on September 30, 2010, on M! Countdown, [16] followed by performances on Show! Music Core [17] and Inkigayo. [18]

Commercial performance

With three charting days, Digital Bounce debuted at number four on Gaon's monthly album chart for the month July. The album went on to debut at number two on Gaon's weekly album chart. [19] It also charted at number 20 for the month of August, number 81 for the month of September, and number 93 for the month of December. [19] With 24,604 copies sold in South Korean in 2010, Digital Bounce was ranked at number 62 on Gaon's year-end albums chart. [20]

After three charting days, "Better Together" debuted at number 27 on Gaon's monthly singles chart for the month of July 2010. It debuted at number 14 on the Gaon's weekly singles chart. The following week, the song rose nine spots to its peak at number five, where it remained for one week before falling five spots to number ten. [19] For the month of August, "Better Together" charted at number 11 on Gaon's monthly singles chart, and at number 43 for the month of September. [19] The follow-up single, "I'm Going Crazy", debuted at number 75 on Gaon's weekly singles chart. It charted for two weeks before falling out of the top 100, and re-entered the chart nine weeks later at number 48. The following week, it rose to its peak at number 33, where it remained for one week before falling to number 65. [19] The song charted at number 71 on Gaon's monthly singles chart for the month of October. [19]

Track listing

No.TitleLyricsMusicLength
1."Reset (Intro)"Big ToneBig Tone, P.K0:55
2."Digital Bounce" (feat. T.O.P)P.K, T.O.PP.K3:29
3."Better Together" Teddy Teddy3:38
4."I'm Going Crazy"TeddyTeddy3:43
5."Money Can't Buy Me Love"Walt AndersonTeddy, Walt Anderson3:45
6."Drips"Big Tone, P.KBig Tone3:22
7."Roller Coaster"Ham Seung-cheon, Kang Uk-jinHam Seung-cheon, Kang Uk-jin3:33
Total length:20:56

Chart history

Chart (2010)Peak
position
South Korean Gaon album chart [19] 2
South Korean Gaon domestic album chart [19] 2

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References

  1. 1 2 3 세븐 "美 시장 벽 높아..무대 향수병 컸다" (in Korean). Kihoilbo. July 21, 2010. Retrieved March 29, 2012.
  2. 1 2 Kim Myeong-sin (July 21, 2010). '컴백' 세븐 '몸이 근질근질…너무 무대가 고팠다'. Korea Economic Daily (in Korean). Hankyung. Retrieved March 29, 2012.
  3. 1 2 3 4 Kang Seon-ae (July 21, 2010). "세븐, 진짜 남자가 돼 돌아오다! [컴백 무대 현장]" (in Korean). MyDaily. Retrieved March 29, 2012.
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  6. ↑ Gil Hye-seong (July 13, 2010). '컴백' 세븐, 탑과 호흡… 타이틀곡은 '베터투게더' (in Korean). Star News. Retrieved March 29, 2012.
  7. ↑ 여성가족부, '알면서 모르는 척' 그만하시죠 (in Korean). Oh My News. August 30, 2011. Archived from the original on March 5, 2016. Retrieved March 29, 2012.
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  9. ↑ Gil Hye-seong (May 11, 2010). 세븐, 3년만에 7월1일 컴백확정 '녹음 끝냈다' (in Korean). Star News. Retrieved March 29, 2012.
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  12. ↑ Choi Jun-yong (August 1, 2010). '인기가요' 컴백 세븐, '탑과 환상적 듀엣' 호흡 척척. Asia Economy (in Korean). Retrieved March 29, 2012.
  13. ↑ Lee Eun-ji (August 5, 2010). "[포토엔]세븐, 엠 카운트다운 1위 '한별아! 보고 있니?'" (in Korean). MSN. Retrieved March 29, 2012.
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  19. 1 2 3 4 5 6 7 8 "<세븐> 에 대한 검색결과 입니다". Gaon . Retrieved March 29, 2012.[ permanent dead link ]
  20. ↑ "2010년 가온차트 부문별 Top 100위" (in Korean). Gaon Chart. Retrieved March 29, 2012.
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