 |
Evan Bernard | |
|---|---|
 Bernard in 1983 | |
| Occupation | Director |
| Years active | 1995–present |
Evan Bernard is an American director of commercials and music videos who has directed videos for artists such as The Chicks, Moby, the Beastie Boys, Green Day, Lit, Cibo Matto and many others.
After studying advertising design at Syracuse University and Saint Martin's School of Art and Design [ citation needed ] in London, Bernard moved to New York and found a job as a "cruise director" on the 1994 Lollapalooza music tour festival. It was there that he first met and befriended the Beastie Boys, who allowed him to direct the video for their song "Root Down'" in 1995. [1] This proved to be a jump-off point for his career, leading immediately to his direction of music videos for other bands, including several acts on the Beastie Boys' own Grand Royal record label. [1] Since then he has continued to direct music videos, but has also branched out into commercials, directing televisions ads for companies like Toyota, Puma and Red Stripe. [2] In 1996, he acted as a cinematographer for the film Free Tibet, a documentary about the first Tibetan Freedom Concert in San Francisco, which was organized by Beastie Boys member Adam Yauch (MCA) in order to raise awareness plight of people in Tibet.
In June 2007, Bernard released Pound, a short, two-minute viral video onto the web to rather successful results. The video depicts two friends who meet on the street and greet each other by engaging in an impressively long and complex handshake and once its completed, say goodbye by starting another minute-long handshake.
Bernard was mentioned in the Beastie Boys top 10 hit "Get It Together" with the lyrics "drive the lane like I was Evan Bernard".
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